Industry digital work for automotive brands

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A quick look at work by the digital/advertising industry on automotive brands

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Industry digital work for automotive brands

  1. 1. Digital work forautomotive brands A retrospective
  2. 2. A series of films by acclaimed directors, laudedBMW The Hire film series (2001) for the juxtaposition of online marketing and branded content.
  3. 3. A desktop app and an in-car USB port mine drivingFiat Eco:Drive (2008) data to calculate efficiency and suggest how toAKQA reduce costs.
  4. 4. Toyota Lexus L Studio (2008) An online entertainment channel connectingTeam One lifestyle content with the Lexus brand.
  5. 5. This app allows Ford Focus Electric owners toMyFord Mobile app (2010) monitor and control their car at a distance.
  6. 6. This app reads street signs as if they are QR codes,Fiat Street Evo app (2011) relating the sign to a feature in the Fiat Punto Evo.Leo Burnett Iberia Some signs have a prize element as well.
  7. 7. This app allows car owners to control andNissan LEAF Carwings app (2011) monitor information about their car. Non-owners can try the app in demo mode.
  8. 8. At the Amsterdam AutoRAI show, RFID- enabled passes allowed users to log in andRenault’s RFID Facebook card (2011) post an image of the car directly to their Facebook page.
  9. 9. BMW Activate the Future (2011) Four documentary films about the future of mobility and an iPhone app, to support theMDC Partners launch of the BMW EVolve.
  10. 10. After downloading the Augmented RealityVolkswagen print ad using AR (2011) app, users could ‘test drive’ a VolkswagenTRY & APT, Oslo within a print ad.
  11. 11. Using LinkedIn’s API and as a collaboration withVolkswagen Passat Linkeduit (2011) LinkedIn, users can compare each other’sAchtung, Netherlands profiles to see who is ‘full of themselves’ (the car being ‘full of features’). The winner gets a Passat.
  12. 12. Uses webcam detection to allow viewers to drawNissan Create Your Terrain (2011) out their own terrain offline, which the VWTBWARAAD, Dubai conquers online.
  13. 13. Range Rover Evoque Being Henry (2011) ‘An interactive film about choices.’The Brooklyn Brothers, London
  14. 14. ‘City shapers’, well-knownRange Rover Evoque Pulse of the City Project (2011) residents in different cities,The Brooklyn Brothers, London speak about what they like about their urban surroundings.

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