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V21 aima

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Stuart Eccles talks using Lean for Product and Service development at AIMA's V21 conference in Melbourne.

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V21 aima

  1. 1. DIGITAL PRODUCTS AND SERVICES V21, MELBOURNE AUSTRALIA 24 NOVEMBER, 2O12 @stueccles @madebymany
  2. 2. 20 YEARS INIT’S TIME WE REALIZED WHAT THE INTERNET IS GOOD FOR
  3. 3. MORE THAN DIGITALLANDFILL...
  4. 4. [img s tw r y u b , flic r n pte, fa e o k a e : itte, o tu e k, a s r c b o ,g o le ms a e e a , a a o , p y a s y e s e o g , y p c , b y mz n a p l, k p , lid , s o , a p , d pb x p tify p le ro o]
  5. 5. A NEW WORLD OF DIGITAL PRODUCTS
  6. 6. MAKING STUFF PEOPLE WANT BEATSS BEAT MAKING PEOPLE WANT STUFFCredit: John V Willshire http://slidesha.re/TuesgC 
  7. 7. 6 YEARS OLD!
  8. 8. TRADITIONAL FORMS OF PLANNING AND CREATIVE ARELIKE BETTING ON A HOLE IN ONE
  9. 9. FOUNDED IN 2007 BY 4 PARTNERS
  10. 10. OUR SHIP NOW HAS 34 SOULS ABOARD...
  11. 11. …AND 1 DOG
  12. 12. BUSINESS STRATEGY WHERE WE PLAY PRODUCT & SOFTWARESERVICE DESIGN DEVELOPMENT
  13. 13. EVOLUTIONBRANDED ESSENTIAL EPIC UTILITY UTILITY UTILITYmessage everyday magic A new kind of approach that can act like a start-up and work with (big) organisations
  14. 14. BEYOND THE CAMPAIGNTRANSFORMATIVE PRODUCTS & SERVICES BIG ENOUGH TO MATTER BUILT TO LAST PART OF PEOPLES EVERYDAY LIVES A NEW WAY OF THINKING & MAKING
  15. 15. CUSTOMER
  16. 16. THE LEAN STARTUP MOVEMENT
  17. 17. MAKE>TEST>LEARN HAPPENS CONTINUALLY AT EVERY STAGE PROPOSITION DESIGN & SOFTWARE GROWTHSTRATEGY DEVELOPMENT HACKING PROTOTYPING
  18. 18. CONVENTIONAL, LINEAR DEVELOPMENT PROCESSBig ideas, big bang launch, big budgets MEASURE ADJUST big user design big new strategy research and build strategy
  19. 19. ITERATIVE, AGILE, EMERGENT DEVELOPMENT PROCESSMicro-strategies, big insights, rapid iterations learning curve little strategy plan insights A. continue design little launch strategy measure adjust B. try something else plan adjust designinsights little launch strategy measure insights learning curveNicked and adapted for Web from David Armano
  20. 20. WORK ITERATIVELY LEARN QUICKLYWITH HYPOTHESES NOT REQUIREMENTS DEVISE EXPERIMENTS TO VALIDATE MINIMAL VIABLE PRODUCTVALUE THROUGH EYES OF CUSTOMERS
  21. 21. GET OUT OF THE BUILDING
  22. 22. COOL WALLS USE CASES USER JOURNEYSSERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES PROTOTYPES HIGH FIDELITY DESIGNS
  23. 23. USER TESTING
  24. 24. AS LITTLE DESIGN AS POSSIBLETHIS TESTS THE IDEA OF A BOX THIS TESTS WHETHER YOU LIKE GNOMES
  25. 25. MVPMINIMUM VIABLEPRODUCT
  26. 26. BUILT TO LASTBUILT TO CHANGE
  27. 27. CONTINUOUS IMPROVEMENT
  28. 28. PEOPLE AND CULTURE
  29. 29. TETRISSHAPED PEOPLE
  30. 30. CROSS-DISCIPLINARY TEAMSEMPOWERED TO MAKE DECISIONS DECISIONS DRIVEN BY CUSTOMER INSIGHTS & DATA
  31. 31. SKYPE IN THE CLASSROOM CASE STUDY
  32. 32. I’m a teacher looking for an expert in...
  33. 33. I’m an expert willing to share my knowledge in...
  34. 34. “ If Skype can have 170 million connected users in eight years, can’t we have 1 million connected classrooms? Tony Bates President, Skype September 2011
  35. 35. AUNG SAN SUU KYI SPEAKS TO 3,000 STUDENTS VIA SKYPE
  36. 36. EXPLORER MARK WOOD
  37. 37. We were given a comms briefSkype in the classroomA destination for telling PR storiesabout some of the amazing teachersusing Skype around the world
  38. 38. We responded with an idea aboutmaking Skype more useful insteadSkype in the classroomA destination for telling PR storiesabout some of the amazing teachersusing Skype around the worldA platform building long-term valuefor the brand by making Skype evenmore useful for teachers
  39. 39. We got very excited about a lesson plannerBut we were wrong. Teachers know how to runlessons and they dont need help with that!
  40. 40. “Confidence is what youhave before you knowwhat problems are”
  41. 41. “WHAT TEACHERS WANT”Find other teachers & share ideas 28% Find a partner class 25% Help other teachers 23% How to use Skype 11.5% Overcome obstacles to Skyping 9% Practice Skype 3%
  42. 42. The service teachers want Teacher community Find Share quickly easily A rich directory that connects teachers andmakes it easy to find Skype-related resources.
  43. 43. We launched a beta in 4 weeks 2,750 TEACHERS SIGNED UP 1,413 CONTACT REQUESTS 230 RESOURCES ADDED
  44. 44. Iterated SEPTEMBERDECEMBER 2010 2012Launch and learn from an MVP Validate new features Tuning and acquisition
  45. 45. Data Qualitative InsightData drives process Design Hypothesis Test with Data Validation
  46. 46. HYPOTHESES PRODUCT 1. Ride the product half-pipe Insight Proposition Measure Refine Scale EVIDENCE
  47. 47. THANK YOU MELBOURNE@madebymany @stueccles

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