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MAKE>TEST>LEARN HAPPENS CONTINUALLY AT EVERY STAGE PROPOSITION DESIGN & SOFTWARE GROWTHSTRATEGY DEVELOPMENT HACKING PROTOTYPING
CONVENTIONAL, LINEAR DEVELOPMENT PROCESSBig ideas, big bang launch, big budgets MEASURE ADJUST big user design big new strategy research and build strategy
ITERATIVE, AGILE, EMERGENT DEVELOPMENT PROCESSMicro-strategies, big insights, rapid iterations learning curve little strategy plan insights A. continue design little launch strategy measure adjust B. try something else plan adjust designinsights little launch strategy measure insights learning curveNicked and adapted for Web from David Armano
WORK ITERATIVELY LEARN QUICKLYWITH HYPOTHESES NOT REQUIREMENTS DEVISE EXPERIMENTS TO VALIDATE MINIMAL VIABLE PRODUCTVALUE THROUGH EYES OF CUSTOMERS
We were given a comms briefSkype in the classroomA destination for telling PR storiesabout some of the amazing teachersusing Skype around the world
We responded with an idea aboutmaking Skype more useful insteadSkype in the classroomA destination for telling PR storiesabout some of the amazing teachersusing Skype around the worldA platform building long-term valuefor the brand by making Skype evenmore useful for teachers
We got very excited about a lesson plannerBut we were wrong. Teachers know how to runlessons and they dont need help with that!
“Conﬁdence is what youhave before you knowwhat problems are”
“WHAT TEACHERS WANT”Find other teachers & share ideas 28% Find a partner class 25% Help other teachers 23% How to use Skype 11.5% Overcome obstacles to Skyping 9% Practice Skype 3%
The service teachers want Teacher community Find Share quickly easily A rich directory that connects teachers andmakes it easy to ﬁnd Skype-related resources.
We launched a beta in 4 weeks 2,750 TEACHERS SIGNED UP 1,413 CONTACT REQUESTS 230 RESOURCES ADDED
Iterated SEPTEMBERDECEMBER 2010 2012Launch and learn from an MVP Validate new features Tuning and acquisition
Data Qualitative InsightData drives process Design Hypothesis Test with Data Validation