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Style guide For films and slideshows
PlanningElementsEditing Your story need to fit into 1 of 4 sections on the website. Hobbies and Interests Dreams and aspirations Relationship with MacIntyre Opportunities and resources
PlanningElementsEditing Get consent from people who appear in the film / photos. Make sure you have copyright to the photos and video footage that you use. MacIntyreemployees give consent by signing their contracts.
PlanningElementsEditing Your film structure should be: Introduction  	Who is in the story? The story 	What happened? 	What is so special about the person? Conclusion 	What is the outcome?  What happens next?
PlanningElementsEditing Photos Video clips Transitions Music Text
PlanningElementsEditing Avoid pixilation Photos Video clips Transitions Music Text
PlanningElementsEditing Make sure the photos are not out of focus Photos Video clips Transitions Music Text
PlanningElementsEditing Make sure there are no random objects in the background. Photos Video clips Transitions Music Text
PlanningElementsEditing Make sure the photos have enough light: Photos Video clips Transitions Music Text
PlanningElementsEditing Make sure it is clear what is happening in the photo Photos Video clips Transitions Music Text
PlanningElementsEditing Crop out unnecessary space. Photos Video clips Transitions Music Text
PlanningElementsEditing Video clip time should be between 2 and 7 seconds. Photos Video clips Transitions Music Text
PlanningElementsEditing Don’t use more than 2 transition styles in your slideshow/film. Don’t be afraid of direct cut (no transition). Photos Video clips Transitions Music Text
PlanningElementsEditing Go for smooth transitions. Photos Video clips Transitions Music Text Avoid bouncy and sharp ones .
PlanningElementsEditing Make sure you are not breaching copyright. The music need to reflect the story’s mood. Decrease volume of the background music when someone is speaking Photos Video clips Transitions Music Text
PlanningElementsEditing Your title should be up to 16 characters. Align your title to the centre. Your 16 characters A line of text should be up to 30 characters. Align the text to the left. Use plain English. Photos Video clips Transitions Music Text
PlanningElementsEditing When introducing people, make obvious who is who.  Photos Video clips Transitions Music Text Donald and Agnieszka
PlanningElementsEditing Make sure it is easy to read the text. Use fonts between 30 points and 60 points. You can use bold text if it helps to read. Don’t use italics, they are more difficult to read on a screen. Photos Video clips Transitions Music Text
PlanningElementsEditing Use sans-serif fonts. Avoid fonts with serifs. Don’t use fancy writing. s = s= s Photos Video clips Transitions Music Text
PlanningElementsEditing Check text contrast against the background. Photos Video clips Transitions Music Text My mum My mum My mum
PlanningElementsEditing Use 1 colour only. Never use gradients My mum Photos Video clips Transitions Music Text My mum My mum
PlanningElementsEditing Your title should be up to 16 characters. Align your title to the centre. Your 16 characters A line of text should be up to 30 characters. Align the text to the left. Use plain English. Photos Video clips Transitions Music Text
Summary Timing Slideshow time: up to 1 min 40 sec Photo on the screen: up to 5 sec Film time: up to 2 min 50 sec Video clip time: up to 7 seconds
Summary Transitions Up to 2 styles of transition per slideshow/film Use smooth, avoid bouncy transitions Transition time: between 1 and 2 sec Use direct cut (no transition) as well
Summary Fonts Font size: between 30pt and 60pt Font colour:  allow sufficient background contrast Use 1 colour, don’t use gradients Font decoration:  Use sans-serif, don’t use fancy writing , avoid serifs Use bolding if it helps Don’t use italics
Summary Text Alignment:  Title: in the centre  Names: left or centre if one person, in the correct order if more  All other text: left Wording Headings: up to 16 characters Descriptions: up to 30 characters Use plain English
Summary Consent Make sure you have verbal or written consent from every person appearing in the film / slideshow All MacIntyre staff have automatically given their consent by signing the employment contract
Summary Copyright Only use pictures or video footage to which you have copyright If you want to use a specific soundtrack you have to make sure you are given the right to do that.

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Style guide

  • 1. Style guide For films and slideshows
  • 2. PlanningElementsEditing Your story need to fit into 1 of 4 sections on the website. Hobbies and Interests Dreams and aspirations Relationship with MacIntyre Opportunities and resources
  • 3. PlanningElementsEditing Get consent from people who appear in the film / photos. Make sure you have copyright to the photos and video footage that you use. MacIntyreemployees give consent by signing their contracts.
  • 4. PlanningElementsEditing Your film structure should be: Introduction Who is in the story? The story What happened? What is so special about the person? Conclusion What is the outcome? What happens next?
  • 5. PlanningElementsEditing Photos Video clips Transitions Music Text
  • 6. PlanningElementsEditing Avoid pixilation Photos Video clips Transitions Music Text
  • 7. PlanningElementsEditing Make sure the photos are not out of focus Photos Video clips Transitions Music Text
  • 8. PlanningElementsEditing Make sure there are no random objects in the background. Photos Video clips Transitions Music Text
  • 9. PlanningElementsEditing Make sure the photos have enough light: Photos Video clips Transitions Music Text
  • 10. PlanningElementsEditing Make sure it is clear what is happening in the photo Photos Video clips Transitions Music Text
  • 11. PlanningElementsEditing Crop out unnecessary space. Photos Video clips Transitions Music Text
  • 12. PlanningElementsEditing Video clip time should be between 2 and 7 seconds. Photos Video clips Transitions Music Text
  • 13. PlanningElementsEditing Don’t use more than 2 transition styles in your slideshow/film. Don’t be afraid of direct cut (no transition). Photos Video clips Transitions Music Text
  • 14. PlanningElementsEditing Go for smooth transitions. Photos Video clips Transitions Music Text Avoid bouncy and sharp ones .
  • 15. PlanningElementsEditing Make sure you are not breaching copyright. The music need to reflect the story’s mood. Decrease volume of the background music when someone is speaking Photos Video clips Transitions Music Text
  • 16. PlanningElementsEditing Your title should be up to 16 characters. Align your title to the centre. Your 16 characters A line of text should be up to 30 characters. Align the text to the left. Use plain English. Photos Video clips Transitions Music Text
  • 17. PlanningElementsEditing When introducing people, make obvious who is who. Photos Video clips Transitions Music Text Donald and Agnieszka
  • 18. PlanningElementsEditing Make sure it is easy to read the text. Use fonts between 30 points and 60 points. You can use bold text if it helps to read. Don’t use italics, they are more difficult to read on a screen. Photos Video clips Transitions Music Text
  • 19. PlanningElementsEditing Use sans-serif fonts. Avoid fonts with serifs. Don’t use fancy writing. s = s= s Photos Video clips Transitions Music Text
  • 20. PlanningElementsEditing Check text contrast against the background. Photos Video clips Transitions Music Text My mum My mum My mum
  • 21. PlanningElementsEditing Use 1 colour only. Never use gradients My mum Photos Video clips Transitions Music Text My mum My mum
  • 22. PlanningElementsEditing Your title should be up to 16 characters. Align your title to the centre. Your 16 characters A line of text should be up to 30 characters. Align the text to the left. Use plain English. Photos Video clips Transitions Music Text
  • 23. Summary Timing Slideshow time: up to 1 min 40 sec Photo on the screen: up to 5 sec Film time: up to 2 min 50 sec Video clip time: up to 7 seconds
  • 24. Summary Transitions Up to 2 styles of transition per slideshow/film Use smooth, avoid bouncy transitions Transition time: between 1 and 2 sec Use direct cut (no transition) as well
  • 25. Summary Fonts Font size: between 30pt and 60pt Font colour: allow sufficient background contrast Use 1 colour, don’t use gradients Font decoration: Use sans-serif, don’t use fancy writing , avoid serifs Use bolding if it helps Don’t use italics
  • 26. Summary Text Alignment: Title: in the centre Names: left or centre if one person, in the correct order if more All other text: left Wording Headings: up to 16 characters Descriptions: up to 30 characters Use plain English
  • 27. Summary Consent Make sure you have verbal or written consent from every person appearing in the film / slideshow All MacIntyre staff have automatically given their consent by signing the employment contract
  • 28. Summary Copyright Only use pictures or video footage to which you have copyright If you want to use a specific soundtrack you have to make sure you are given the right to do that.