Style guide

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Style guide

  1. 1. Style guide<br />For films and slideshows<br />
  2. 2. PlanningElementsEditing<br />Your story need to fit into 1 of 4 sections on the website.<br />Hobbies and Interests<br />Dreams and aspirations<br />Relationship with MacIntyre<br />Opportunities and resources<br />
  3. 3. PlanningElementsEditing<br />Get consent from people who appear in the film / photos.<br />Make sure you have copyright to the photos and video footage that you use.<br />MacIntyreemployees give consent by signing their contracts.<br />
  4. 4. PlanningElementsEditing<br />Your film structure should be:<br />Introduction <br /> Who is in the story?<br />The story<br /> What happened?<br /> What is so special about the person?<br />Conclusion<br /> What is the outcome? <br />What happens next? <br />
  5. 5. PlanningElementsEditing<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  6. 6. PlanningElementsEditing<br />Avoid pixilation<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  7. 7. PlanningElementsEditing<br />Make sure the photos are not out of focus<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  8. 8. PlanningElementsEditing<br />Make sure there are no random objects in the background.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  9. 9. PlanningElementsEditing<br />Make sure the photos have enough light:<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  10. 10. PlanningElementsEditing<br />Make sure it is clear what is happening in the photo<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  11. 11. PlanningElementsEditing<br />Crop out unnecessary space.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  12. 12. PlanningElementsEditing<br />Video clip time should be between 2 and 7 seconds.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  13. 13. PlanningElementsEditing<br />Don’t use more than 2 transition styles in your slideshow/film.<br />Don’t be afraid of direct cut (no transition).<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  14. 14. PlanningElementsEditing<br />Go for smooth transitions.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />Avoid bouncy and sharp ones .<br />
  15. 15. PlanningElementsEditing<br />Make sure you are not breaching copyright.<br />The music need to reflect the story’s mood.<br />Decrease volume of the background music when someone is speaking<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  16. 16. PlanningElementsEditing<br />Your title should be up to 16 characters.<br />Align your title to the centre.<br />Your 16 characters<br />A line of text should be up to 30 characters.<br />Align the text to the left.<br />Use plain English.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  17. 17. PlanningElementsEditing<br />When introducing people, make obvious who is who. <br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />Donald and Agnieszka<br />
  18. 18. PlanningElementsEditing<br />Make sure it is easy to read the text.<br />Use fonts between 30 points and 60 points.<br />You can use bold text if it helps to read.<br />Don’t use italics, they are more difficult to read on a screen.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  19. 19. PlanningElementsEditing<br />Use sans-serif fonts.<br />Avoid fonts with serifs.<br />Don’t use fancy writing.<br />s = s= s<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  20. 20. PlanningElementsEditing<br />Check text contrast against the background.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />My mum<br />My mum<br />My mum<br />
  21. 21. PlanningElementsEditing<br />Use 1 colour only. Never use gradients<br />My mum<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />My mum<br />My mum<br />
  22. 22. PlanningElementsEditing<br />Your title should be up to 16 characters.<br />Align your title to the centre.<br />Your 16 characters<br />A line of text should be up to 30 characters.<br />Align the text to the left.<br />Use plain English.<br />Photos<br />Video clips<br />Transitions<br />Music<br />Text<br />
  23. 23. Summary<br />Timing<br />Slideshow time: up to 1 min 40 sec<br />Photo on the screen: up to 5 sec<br />Film time: up to 2 min 50 sec<br />Video clip time: up to 7 seconds<br />
  24. 24. Summary<br />Transitions<br />Up to 2 styles of transition per slideshow/film<br />Use smooth, avoid bouncy transitions<br />Transition time: between 1 and 2 sec<br />Use direct cut (no transition) as well<br />
  25. 25. Summary<br />Fonts<br />Font size: between 30pt and 60pt<br />Font colour: <br />allow sufficient background contrast<br />Use 1 colour, don’t use gradients<br />Font decoration: <br />Use sans-serif, don’t use fancy writing , avoid serifs<br />Use bolding if it helps<br />Don’t use italics<br />
  26. 26. Summary<br />Text<br />Alignment:<br /> Title: in the centre<br /> Names: left or centre if one person, in the correct order if more<br /> All other text: left<br />Wording<br />Headings: up to 16 characters<br />Descriptions: up to 30 characters<br />Use plain English<br />
  27. 27. Summary<br />Consent<br />Make sure you have verbal or written consent from every person appearing in the film / slideshow<br />All MacIntyre staff have automatically given their consent by signing the employment contract<br />
  28. 28. Summary<br />Copyright<br />Only use pictures or video footage to which you have copyright<br />If you want to use a specific soundtrack you have to make sure you are given the right to do that.<br />

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