2. Table Of Contents
Introduction to IT Sector
Introduction to Wipro
Brief History
SWOT Analysis
PEST Analysis
Porter Diamond Analysis
Conclusion
3. Introduction to IT Sector
It is the application of computers and telecommunication equipment's to store,
retrieve, transmit and manipulate data.
Two major components : IT services and BPO
Increased India’s GDP from 1.2% in 1998 to 25.8% in 2013
4. Introduction to Wipro
Multinational IT Consultancy and System Integrated Services Company
Headquartered in Bangalore, Karnataka
1.4 lakhs employees
Market Capitalization was 1.27 trillion
Third Biggest Software Exporter
5. Brief History
Incorporated in1945, in Mumbai by Mohamed Premji as ‘Western India
Vegetable Products Limited’
In 1966, Azim Premji took over Wipro as its chairman
1980 marked the arrival of Wipro in the IT domain
In 1989, ‘Wipro GE Medical Systems Pvt. Ltd.’ was set up
In 2012, ‘Wipro Enterprise’ was set up
6. SWOT Analysis
Strength
Diversified business nature
Delivery capability and client satisfaction
Research and Development
Low cost advantage
Weakness
Not a proactive company
Limited domain
7. Contd…
Opportunities
Huge global market
Huge potential in domestic market
Threat
Competition in domestic and global market
Cost of resources
Exchange rate
8. PEST Analysis
Political
Liberalization
Government Policies
Economical
Foreign Investment
Change in policies
Exchange rate
9. Contd…
Social
Immense intellectual capital
Technological
Easy access to various business clients
Comfort to global customers and suppliers
10. Porter Diamond Model
Factors
Factor condition
Demand condition
Related and supporting industries
Firm strategy, structure and rivalry
11. Conclusion
Process Oriented with focus on quality and cost saving
Brand image and be known for innovation
More collaboration with other company
Diversified with various sector
