The abstract of my presentation in Graz for the 6° IW EUROPEAN MEETING in September 2012

1. 6° EUROPEAN INNER WHEEL MEETING
GRAZ, 31 AUGUST – 2 SEPTEMBER 2012
CONNECTING
OUR INNER WHEEL FUTURE
abstract
The IW year of Catherine Refabert as IIW President will certainly be remembered
for having fostered in our
Association, a Communication
Strategy, wide ranging, become
indispensable and urgent. Many
efforts have been made by President
Catherine to that effect, from the
opening of the new IIW web-site at
the start of the Database, from the
dedication of an entire Seminar on
Communication, at the need to
provide our Association of a Head of
Communications. And this task was
assigned to the Immediate Past President IIW, on duty (Catherine Refabert this year),
which may also make use of collaborators in carrying out an area so important.
Build the Seminar Promoting Inner Wheel has been a task as necessary as
complex. My new presentation in Graz, therefore, wants, in continuity, come back to
some points exhibited in Istanbul, develop them with some interesting suggestions, in
the certainty that the PPT related to this Seminar, available on the IIW website, have
were viewed.
The Future of Communication in Inner Wheel depends on two factors:
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2. 1. The first is determined by the constant research and ongoing innovation in
technology.
2. The second, by the ability of Inner Wheel to adapt itself not only to
technological evolution but, above all, at the learning and regular use of these
new technologies, despite the generational gap present in the Association.
The boom of mobile communications is one example.
In the coming years, the tablet will be connected, everytime - everywhere, with the
mobile network.
The technological innovations - that will, further, CHANGE THE WAY WE
COMMUNICATE, TO WRITE, TO THINK, TO ACT IN OUR
ASSOCIATION - will be partly shaped by tools we use, and these tools, before
related to the logic of computers and desktop machines, today are and will be
increasingly mobile and connected to the Net.
That said, for reasons of time, at your attention & debate, will be offered only brief
remarks, which, of course, are susceptible of further investigation. This Meeting, as
we well know, is only a Laboratory in which we throw seeds; a Think Tank, where
we anticipate analysis, ideas and projects, that, perhaps, it will be implemented
through the appropriate institutional channels.
So, the FOCUS of my presentation will be:
1. BRANDING
2. COMMUNICATION PLAN: FROM PUBLISHING TO INTEGRATED
COMMUNICATION
3. THE WEB COMMUNICATION “GOING GLOBAL”
4. …TOWARDS THE CLOUD COMPUTING (just a mention…)
Luisa Vinciguerra
Past President National Council Italy
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