Open Innovation at the Enterprise 2.0 era


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Open innovation is not a new phenomena. New online social tools increase the scope of opportunity and of potential contributions. A presentation by Jean-Yves Huwart, CEO of Global Enterprise.

Open Innovation at the Enterprise 2.0 era

  1. 1. Open innovation! at the!enterprise 2.0 era! Enterprise 2.0 Summit!Paris, February 8th 2012!
  2. 2. Table of contents1.  Open innnovation is not new 2.  How social technologies are pushing Open innovation further3.  Modern Open innovation has multiple shapes
  3. 3. 1. Open innovation is not a new
  4. 4. During decades, innovation has been a locked in process within organisations.Source : Wikimedia
  5. 5. The market for patents/royalties first brought some openness in the innovation system.The Patents Office in Washington DC!
  6. 6. Meanwhile, companies and universities joined forcesto conduct research programs.
  7. 7. Science Parks and clusters surfaced.
  8. 8. Amazon, Nintendo or Apple, a.o., are major customers of the Taïwanese group Foxconn (Original design manufacturers) Nowadays, innovation is shiftingoutwards, especially to Tier 1 suppliers
  9. 9. Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787 Industrial companies outsourceinnovation to sub-system manufacturers.
  10. 10. Example : Procter & GambleInnovation processes also migrate to business development& partnerships with smaller players.
  11. 11. 2. How social technologies arepushing Open innovation further
  12. 12. Putting innovation processes on the edge.Bringing people and humandrivers closer to innovation.
  13. 13. Enterprise 2.0 widens open innovation dynamics to new contributors
  14. 14. Innovation is not limited to technology or R&D.
  15. 15. So far, some digital open innovation initiativesare short term, often only brand engagement oriented actions.
  16. 16. LG Design contest (5 weeks)
  17. 17. Daimler’s “Style your smart” project (6 weeks)
  18. 18. Fiat Mio Creative Commons designed car (longer term project)Source : !
  19. 19. The next step is to integrateinnovation as a participative, open, collaborative and human driven dynamic throughout the organisation, as well as with the outside world. (enabled by online social platforms)
  20. 20. Within the organisation, innovationcan become an inclusive project.
  21. 21. Brigade Combat Teams modernisation "We are rapidly integrating this technology with the network to provide Soldiers down to the platoon level with the kind of important battlefield situational awareness that is needed in such complex operating environments as Afghanistan,"!Everyone is a sensor.
  22. 22. Innovation triggers energetic, enriching and transversal conversations.
  23. 23. Tapping into the entrepreneurialaspirations of any team member.
  24. 24. So, the articulation betweenOpen innovation and Enterprise 2.0 can create a new business agility.
  25. 25. Integrating the innovation loop…Source : Mark Sniukas!
  26. 26. …putting innovation closer to the customer.Flickr :Village at Sandhill !
  27. 27. 3. Modern Open innovation hasmultiple Shapes
  28. 28. There isn’t “one size fits all” model to implement this…Each company has to find its own way and pace.
  29. 29. Tchibo innovation contest (coffee shops and coffe services)
  30. 30. GE supports its corporate venturing arm with an online platform
  31. 31. Build sectorial onlineinnovation communities (example in the photovoltaïc industry)
  32. 32. Take part in idea/solutions markets
  33. 33. Open innovation can also be implemented via various the channels simultaneously (cfr Xerox)Flickr : Kretyen!
  34. 34. Thank You ! Intrapreneurship! Open Innovation! Coworking! Ecosystem Strategy! Jean-Yves Huwart! Global Enterprise! Twitter : @JeanYves!!!