0
Benchmark Perspectives on
   Virtual Collaboration
         Lucy Garrick, MA WSD
       Benchmark Study Fall 2009
        ...
Table of Contents

•  Overall Trends
•  Research – Executive Summary
•  Key Findings




                               Pe...
Today‘s Issues Are Global Issues, Requiring Collective Action
And Collaboration On A Grander Scale Than Ever Imagined




...
. . . Impacting Industries, Work Teams and Work Places




                                     Perspectives on Virtual Co...
Purpose of Benchmark Research

•  To Understand What Is Really Happening With
  Virtual Collaboration In Organizations?
  ...
What Do The Words Mean?

•  Social Media
    »  Computer tools used over the internet
        •    Enable you to find, rel...
Executive Summary of Findings
             1.  Wide spread collaboration pilots and early production
             using En...
Perspectives on Virtual Collaboration In Organizations
                                              8
Key Findings




          Perspectives on Virtual Collaboration In Organizations
                                        ...
Primary Barriers to Collaboration

1. Difficulties engaging people in collaboration
      •    Wide spectrum of perception...
Virtual Collaboration:
     Greater Than The Sum of Its Parts


            Human !                •  Virtual collaboratio...
Collaborative Behavioral Gap
   Many behaviors influence effective collaboration. Those
     listed represent a sample of ...
Investment Gap

•  Resistance from users,
   management, etc. were cited as
   major and most difficult
   challenge
•  Mi...
Conclusions




         Perspectives on Virtual Collaboration In Organizations
                                          ...
There Is A Need To Better Adapt and
       Evolve Quickly In Order For
    Organizations To Thrive And Grow
•  Focus on gr...
Benchmark Report Details
Based on:
•  Qualitative Research
      –    Conducted Fall 2009
      –    Sectors interviewed
 ...
Thank you!

  To receive a white paper on this
  topic and schedule a meeting to
discuss its findings and conclusions,
   ...
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Transcript of "Perspective on virtual collaboration benchmark.ppt"

  1. 1. Benchmark Perspectives on Virtual Collaboration Lucy Garrick, MA WSD Benchmark Study Fall 2009 Summary Report Perspectives on Virtual Collaboration In Organizations
  2. 2. Table of Contents •  Overall Trends •  Research – Executive Summary •  Key Findings Perspectives on Virtual Collaboration In Organizations 2
  3. 3. Today‘s Issues Are Global Issues, Requiring Collective Action And Collaboration On A Grander Scale Than Ever Imagined Source: flickr.com Zoriah, CC Licensed Source: flickr.com stitch, CC Licensed Source: flickr.com Library and Archives State of Florida Perspectives on Virtual Collaboration In Organizations 3 3
  4. 4. . . . Impacting Industries, Work Teams and Work Places Perspectives on Virtual Collaboration In Organizations 4
  5. 5. Purpose of Benchmark Research •  To Understand What Is Really Happening With Virtual Collaboration In Organizations? »  Who is using it and why? »  What progress is being made toward increasing collaboration? »  What issues need to be addressed to improve effective collaboration? Perspectives on Virtual Collaboration In Organizations
  6. 6. What Do The Words Mean? •  Social Media »  Computer tools used over the internet •  Enable you to find, relate and share »  Information (text, video, sound), relationships & expertise (people) •  Collaboration »  Two or more people coming together to accomplishing something within a defined boundary •  Includes a spectrum of forms: »  Online only, blending physical and virtual world, face-to-face »  Variety of choices for collaborative behaviors; from how input and feedback are sought or provided, priority setting and decision making »  Virtual Collaboration: Groups using computer and other tools over the internet to accomplish a work purpose with a defined boundary. •  Business, non-profit, government, educational, professional or community groups •  Does not include social media marketing activities, such as data gathering or marketing communication using online tools and media. Perspectives on Virtual Collaboration In Organizations 6
  7. 7. Executive Summary of Findings 1.  Wide spread collaboration pilots and early production using Enterprise 2.0 technologies. 2.  Most struggle is with user adoption, but more importantly with user engagement in collaborating. 3. Tendency is to view social/virtual collaboration through the lens of traditional 20th century IT approaches to process and structural change. 4. Most not connecting the dots between three distinct areas of focus need to collaborate virtually Perspectives on Virtual Collaboration In Organizations Bench mark Study Fall 2009 Summa
  8. 8. Perspectives on Virtual Collaboration In Organizations 8
  9. 9. Key Findings Perspectives on Virtual Collaboration In Organizations 9
  10. 10. Primary Barriers to Collaboration 1. Difficulties engaging people in collaboration •  Wide spectrum of perceptions about what it means to collaborate •  Lack of collaborative skills 2. Rigid emphasis on risk management •  Legitimate concerns about privacy and competitive intelligence dominate understanding and limit unique possibilities for advancing productivity, creativity and collaborative effectiveness 3. Planning processes are tactically focused, rather than strategic •  Lack of understanding on the components of collaboration Perspectives on Virtual Collaboration In Organizations 10
  11. 11. Virtual Collaboration: Greater Than The Sum of Its Parts Human ! •  Virtual collaboration is a Needs! uniquely different work environment and needs to be approached as a dynamic set of Issues/ Technology! Projects! interacting elements •  Elements interact in the context of broacher Social Collaboration organizational strategies Occurs At The ! and goals Intersection ! Perspectives on Virtual Collaboration In Organizations 11
  12. 12. Collaborative Behavioral Gap Many behaviors influence effective collaboration. Those listed represent a sample of behaviors considered fundamental to encouraging and supporting collaboration. collaboration. The organizations’ espoused value of selected collaborative behaviors vs. how much they are actually practiced in day-to-day interactions. Scale of 1 to 5, with 1 = not at all and 5 = all the time. Perspectives on Virtual Collaboration In Organizations 12
  13. 13. Investment Gap •  Resistance from users, management, etc. were cited as major and most difficult challenge •  Mismatch between budget allocation and drivers of user collaboration Struggling here »  Strategies overemphasize technology and underemphasize collaboration and engagement •  Organizations misunderstand what drives the productivity of knowledge workers and therefore do not know how to measure ROI Source Data Slide 12-14: The State of Enterprise 2.0, November The Adoption 2.0 Council and Information Architected Perspectives on Virtual Collaboration In Organizations
  14. 14. Conclusions Perspectives on Virtual Collaboration In Organizations 14
  15. 15. There Is A Need To Better Adapt and Evolve Quickly In Order For Organizations To Thrive And Grow •  Focus on growth and development from the inside out »  Innovate products/services, as well as the use of processes and tools that improve effectiveness, creativity and productivity »  Re-examine organizational structures and practices that meet the needs of globalized communities and markets •  Even if you are small and local, you are impacted by globalization in many ways »  Need to excel at accessing and leveraging global knowledge resources Perspectives on Virtual Collaboration In Organizations 15
  16. 16. Benchmark Report Details Based on: •  Qualitative Research –  Conducted Fall 2009 –  Sectors interviewed •  Higher education, aerospace, professional associations, non-profits and foundations, computer technology, online retail, online marketing, financial services –  Size •  40 to >150K employees •  Projects serving hundreds to 1000s of members –  Tools used •  Varied widely from public social sites, i.e. LinkedIn FB and Twitter, custom-built web communities and proprietary platforms behind the firewall •  Quantitative Research •  Enterprise 2.0 Trends •  Industry Analysts •  Research Perspectives Offered Include: –  Conclusions and Implications –  Challenges to Traditional Thinking About Technology Adoption –  Frontiers for Tools Vendors and Organizations Perspectives on Virtual Collaboration In Organizations 16
  17. 17. Thank you! To receive a white paper on this topic and schedule a meeting to discuss its findings and conclusions, email the principal investigator: Lucy Garrick, MA info@northshoregroup.net www.northshoregroup.net Twitter: newsaboutchange Perspectives on Virtual Collaboration In Organizations 17
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