This marketing plan presentation is a comprehensive and strategic overview of the marketing strategies and tactics that your business can implement to achieve your goals. This presentation serves as a roadmap for your company's marketing efforts.
3. 03
EXECUTIVE
Brief description of your company.
Mission and vision statement.
Business Overview
Objectives
Clearly defined sales and marketing goals.
Specific, measurable, achievable, relevant,
and time-bound objectives.
SUMMARY
4. 04
SITUATION
Market Analysis
Customer Persona
Products/Service Analysis
Industry overview.
Target market segmentation.
Competitor analysis.
SWOT analysis.
(strengths, weaknesses, opportunities, & threats)
Detailed profiles of your ideal customers.
Pain points and needs.
Features & benefits.
Unique selling propositions.
ANALYSIS
5. 05
MARKETING
STRATEGY
Positioning
Target Audience
Marketing Mix (4Ps)
Marketing Budget
How your product/service fills a need in the
Key differentiators from competitors.
market.
Specific demographics, psychographics, &
Customer buying journey.
behaviors.
Product: Description of your product/service.
Price: Pricing strategy.
Place: Distribution channels.
Promotion: Marketing & advertising strategies.
Allocation of funds for each marketing channel.
ROI projections.
7. 07
IMPLEMENTATION
Monthly breakdown of marketing activities.
Key milestones & deadlines.
Marketing Calendar:
Awareness, interest, consideration, conversion, loyalty,
Tactics for each stage.
Sales Funnel:
advocacy (AIDA_LA) stages.
"Planning without action is futile; action without planning is fatal."
— Cornelius Fichtner
PLAN
8. 08
MONITORING
& MEASUREMENT
Analytics & Reporting
Key Perfomance Indicators (KPIs)
Metricst for success
Tools for tracking KPIs
Regular reporting schedule
Adjustments based on
perfomance data
