The Future of Transmedia Storytelling
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Digital Transmedia Storytelling and the Future Tech for it - How to implement new Technologies into your Digital Transmedia Storytelling / Content-marketing Strategy
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The Future of Transmedia Storytelling
- 1. http://www.haexagon.org by Juergen Hoebarth Hong Kong 2015 DIGITAL TRANSMEDIA STORYTELLING and FUTURE TECH FOR IT
- 2. Who am I Juergen Hoebarth Austria / Hong Kong worked for / with / in agencies Startups / Marketing / Transmedia Cofounder RealLifeConnect / Haexagon BA hons. / MVA / MPHIL
- 3. http://www.haexagon.org TRANSMEDIA STORYTELLING SHORT INTRO DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS) VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING WHAT I WILL TALK ABOUT TODAY
- 4. Telling the “Story” through different “Media Forms” http://www.haexagon.org FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
- 5. Telling the “Story” through different “Media Forms” FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING COMICBOOKS TVSERIES FEATUREFILMS GAMES ANY PIECE OF CONTENT WHO TELLS MORE ABOUT THE UNIVERSE / EXTENDS THE STORY + http://www.haexagon.org
- 6. Transmedia Storytelling explained via MINIONS movie http://www.haexagon.org
- 7. http://www.haexagon.org MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2 100% TRANSMEDIA STORYTELLING VIA FEATUREFILM
- 9. http://www.haexagon.org Minions Trailer Minions Trailer Minions Trailer THIS IS NOT TRANSMEDIA STORYTELLING SPREADING THE SAME MESSAGE / CONTENT VIA DIFFERENT CHANNELS
- 10. http://www.haexagon.org Banana Song Minions Texting Minions heroglyphics THIS IS TRANSMEDIA STORYTELLING EXTENDING THE UNIVERSE WITH DIFFERENT CONTENT THROUGHOUT DIFFERENT MEDIA OUTLETS CONTENT EXTENDS THE NARRATIVE
- 11. additional Content for mostly highly engaged Audience http://www.haexagon.org MINIONS- BACKGROUND INTERVIEWS
- 12. Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month) http://www.haexagon.org GAME - MINION RUSH
- 13. VIRAL VIDEO WITH MORE THAN 250+ MIO Views http://www.haexagon.org YOUTUBE VIRAL VIDEO- BANANA SONG
- 14. Further 10+ Millions of Views (earned) http://www.haexagon.org YOUTUBE FAN VIDEOS- BANANA SONG
- 15. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
- 16. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
- 17. Univers Expansion ( Story Expansion) http://www.haexagon.org MINIONS - TITANCOMICS
- 18. Univers Expansion ( Story Expansion) http://www.haexagon.org DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS
- 19. TRANSMEDIA BRANDING MORE THAN JUST SIMPLE BRANDING/PROMOTION http://www.haexagon.org
- 23. FURTHER POSSIBILITIES FOR UNIVERS EXPANSION http://www.haexagon.org
- 24. SOME IDEAS FOR FURTHER POSSIBILITIES MINIONS FACTORY GAME A PC or Console Game about the Minions Factory MINIONS TV SERIES / CARTOON Very popular and was made for example for Penguins of Madagascar Scarlet Overkill Make an own Movie / Book / Short movie about Scarlet Overkill or other Villain’s shown in the movie such as El Macho http://www.haexagon.org
- 25. USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING http://www.haexagon.org
- 26. VR FILMING TECHNOLOGIES BECOME AFFORDABLE OPEN A WHOLE NEW MODE OF STORYTELLING FOR FILMMAKERS IS VR THE NEXT BIG TREND FOR TRANSMEDIA STORYTELLERS ? ALLOWS USERS TO IMMERSE INTO THE STORY ITSELF AND BE PART OF IT http://www.haexagon.org
- 27. VR HARDWARE Oculus Rift launched original on Kickstarter got acquired by Facebook launch Mid 2016 Full VR Set Microsoft Hololens launch 2015/2016 Full VR Set Google Cardboard introduced at Google I/O in 2014 low-cost system ( 5 to 10 USD) http://www.haexagon.org
- 29. CONTENT TYPE - 360 DEGREE STATICIMAGES http://www.haexagon.org
- 30. CONTENT TYPE - 360 DEGREE VIDEOS http://www.haexagon.org
- 31. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org
- 32. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org + + = IMMERSIVE VR EXPERIENCE
- 33. HOW TO MAKE THIS TYPE OF CONTENT LOW END HIGH END http://www.haexagon.org
- 34. CONTENTTYPES - 360 VR CONTENT VR STORYTELLING -‐ HORROR MOVIE “SISTERS” VR GAMES -‐ ROLLERCOASTER “FIBRUM” http://www.haexagon.org
- 35. HOW TO MAKE THIS TYPE OF CONTENT http://www.haexagon.org CINEMA 4D 3D STUDIO MAX UNITY 3D
- 36. MARRIOTT-VIRTUAL-REALITY-TELEPORTER http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
- 37. http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
- 38. HTTP://WWW.HONGKONGUNREST.COM/ DOCUMENTARY FILMED IN 360-‐DEGREE VIDEO THAT TELLS THE STORY OF THE 2014 PRO-‐DEMOCRACY PROTESTS IN HONG KONG WHO USES THIS NEW FORM OF STORYTELLING ALREADY ? http://www.haexagon.org
- 39. THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER - SOMETHING LIKE THEY USE IN TOTAL RECALL - http://www.haexagon.org
- 40. - THANK YOU - http://www.haexagon.org QUESTIONS?