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NextWeb




             INTERNET
     BtoB



20110922




                        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
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    Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
BtoB
                                                          BtoBtoC
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                                                              BtoB
                                  BtoB

                                                               BtoB
                                                   BtoB


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 /         /          ⇒       /     /                      ⇒                       /                   /

                                                               Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
1




2




3




    Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
4   6




5




        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Contents

 Web




           Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
User Experiential Value




                      Smart & Stylish
                 User Experience


                                               /                       /


                                        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
“      ”
SENSE    FEEL THINK   ACT   RELATE        5

●
●                                                                                                           鹿
                                                                                                            島
●
●                                                                                                           の
                                                                                                            定
                                                                                                            義
●
●




Jaguar
                                                  Jaguar
                                 Jaguar




                                                           Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Perceivable

   (Text Alternatives)
                         Time-based Media
 Adaptable
 Distinguishable


      Operable
           Keyboard Accessible
  ( Enough Time)

           (Navigable)


      Understandable
  (Readable)
(Predictable)
(Input Assistance)


        Robust

 (Robust


                                            Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
SPEED                                                           SCENARIO



        Pure usability      Marketing usability


                    Accessibility
        SYSTEM                         Web SITE




                                         Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Contents

 Web




           Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
A
                                          B




                                                   C




    Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Google
Yahoo
 MSN




                                                  Landing
                                                     Page
                                              Optimization




         Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
①                                ①

    1


②                               ②



③                               ③


④                               ④


                                ⑤
⑤

                                ⑥
⑥


        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
url
url                                                              url
                                                                 url




      Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
■
    ①
    ②
    ③

■
    ①
    ②
    ③
        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
●




    ●




        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Advanced
             ①
Technology
             ②
             ③
                 ●



                 ●

                     2009 12

                 ●



                 ●



                        Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Contents

 Web




           Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
People




Product
                                                                  marketing
Price                              Process
Promotion                                                            3.0
Place
                        はじめに
                        はじめに

            24時間ノンストップ、
            10年間連続稼動の高耐用設計。

                                                                                                          1.0
             サーバノンストップ運用が 可能
             サーバノンストップ運用が 可能
             高可用性、 負荷分散機能
             高可用性、 負荷分散機能
             ハードウェア からソフトウェアまで、
             ハードウェア からソフトウェアまで 、
                      ソフトウェアまで
             トータル運用サポート
             トータル運用サポート
             トータル運用サポート
                 運用
                                    Physical
                                   Evidence                     2.0
                                                                                      3.0




    +
                                               Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
Ex
①



    BuzzMarketing
                                                        PodCasting
②
                                        CRM




                                 e-
③




            Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
■


                                               SNS
       SNS




                                                                    CEO/CIO/CTO
                                                                           SNS

                        Web&IT network



                                         SNS




SaaS
                 ●
                 ●

CGM
             +   ●
                 ●       (TV
                 ● BP
                                                     Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
都市の景観と調和の
都市の景観と調和の例 (Firenze Italia)




●
●       Duomo
●

■

■

                              Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved

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(Session2)日立情報システムズ

  • 1. NextWeb INTERNET BtoB 20110922 Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 2. e Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 3. BtoB BtoBtoC / / BtoB BtoB BtoB BtoB BtoB BtoB http://www.btobmarketing.jp / / ⇒ / / ⇒ / / Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 4. 1 2 3 Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 5. 4 6 5 Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 6. Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 7. Contents Web Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 8. User Experiential Value Smart & Stylish User Experience / / Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 9. ” SENSE FEEL THINK ACT RELATE 5 ● ● 鹿 島 ● ● の 定 義 ● ● Jaguar Jaguar Jaguar Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 10. Perceivable (Text Alternatives) Time-based Media Adaptable Distinguishable Operable Keyboard Accessible ( Enough Time) (Navigable) Understandable (Readable) (Predictable) (Input Assistance) Robust (Robust Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 11. SPEED SCENARIO Pure usability Marketing usability Accessibility SYSTEM Web SITE Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 12. Contents Web Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 13. Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 14. A B C Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 15. Google Yahoo MSN Landing Page Optimization Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 16. ① 1 ② ② ③ ③ ④ ④ ⑤ ⑤ ⑥ ⑥ Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 17. url url url url Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 18. Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 19. ① ② ③ ■ ① ② ③ Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 20. ● Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 21. Advanced ① Technology ② ③ ● ● 2009 12 ● ● Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 22. Contents Web Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 23. People Product marketing Price Process Promotion 3.0 Place はじめに はじめに 24時間ノンストップ、 10年間連続稼動の高耐用設計。 1.0 サーバノンストップ運用が 可能 サーバノンストップ運用が 可能 高可用性、 負荷分散機能 高可用性、 負荷分散機能 ハードウェア からソフトウェアまで、 ハードウェア からソフトウェアまで 、 ソフトウェアまで トータル運用サポート トータル運用サポート トータル運用サポート 運用 Physical Evidence 2.0 3.0 + Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 24. Ex ① BuzzMarketing PodCasting ② CRM e- ③ Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 25. SNS SNS CEO/CIO/CTO SNS Web&IT network SNS SaaS ● ● CGM + ● ● (TV ● BP Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved
  • 26. 都市の景観と調和の 都市の景観と調和の例 (Firenze Italia) ● ● Duomo ● ■ ■ Copyright © Hitachi Information Systems Ltd. 2011 All rights reserved