11. A firm that wants global presence must develop a global mindset if it is to recognize and capitalize on opportunities for expanding its market Global Mindset
12. A firm mindset shapes perception in virtually every area: How nature & opportunity space is ? Who the customer is ? How consumer needs arechanging ? Who the firm really competes with ? What technologies are central to the industry ? ..... Firm Mindset
13. It is useful to examine its opposite: Ethnocentric mindset Global Mindset
14. IKEA IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell their products in IKEA stores globally.
15. Global furniture retailer unntil the late 1980’s When company entered in U.S market was very disapointing performance Saw the world through a Swedish filter Was a quick learner and get from ethnocentric mindset to global mindset IKEA
16. Rest on a foundation of openess Operates on the premise that cultures can be different wthout being better or worse than one another Such an organization dedicates itself to becomin well informe about different value systems, different norm of behavior, and different norms of behaviour, and different assumption regarding reality It accepts diversity and heterogenity as natural and as sources of opportunityand strength rather than as necessary evils. Global Mindset OperatingOrganization
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18. U.S base household accessories company Fastet Growing Manufacture in 7 years CEO- Immigrant from China ...Combining Chinese cost with Japanise quality. Europian design and American Marketing. Home Decor Inc.
19. Exceptionally open mind Respect how different countries do things Have an imagination to appriciate why they do them that way ......But they are also incisive; they push the limits of the culture. Global managers
20. a leader in discovering new worldmarket opputunities İs theemployeepooldiverse? national identity or does it have a universal İdentity? Compeateworldwide? İs it nationality selective? Does the organization have a global mindset ?
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22. Cocacolacompanyexample ivolvedin investing in China, Mexico, İndia and Brazil which are high growth markets . employees come from over the world. Over 86% of employeesforeign. identity is now global . Cocacolacompeatesworldwıde 80 % of the operating income comes from international operations. Mutharkent is Turkish and has risen through the ranks to become CEO of Coca Cola. Coca cola-Does this company have a global mindset?
23. Career Ladders should reward international experience Chief executives background to be international and diverse Diversifymeetinglocations. Diversifyemployeepool. Memebrsof board of directors to have international experience and linguistic skills other than their own. How to foster a global mindset
24. Change in the economic landscape of the world or Globalization. Medium to large sized companies can benefit most by having a global mindset. New oppurtunities not just in home markets but abroad. Abillty to seek out and capitalize on these oppurtunıtıes Global mındset one of the maın components in the intelligence required to capitalize on the oppurtunities. Contribution of a global mindset
