Media Studies A2 Campaign Ideas

1. Media Campaign Ideas
Eleanor Monk, Sean
Hogan, Kevin Darkwah and
Lauren Edmonds

2. What sort of film are we marketing?
• Genre: Social Realism – examples of which include ‘Kidulthood’, ‘Trainspotting’ and ‘Skins’.
• Theme: The storyline will focus on elements of urban lifestyle such as drugs, violence and rave
scenes.
• Budget: This genre of film will have a low budget as the locations, costumes and effects will all
be based on a ‘street’ theme with elements of realism.
• Style: Montage editing will be a key feature in order to stimulate the audience with quick shots
of action, possibly including occasional hand held camera shots to portray drama and
incandescent/strobe lighting to create a contrast between scenes.
• Stars: The star of this teaser trailer would be the protagonist character of an 18 year old male
college student, who gets caught up in gang lifestyle with the influence of a female love interest.
Other characters may include fellow gang members, and a main antagonist amongst them.

3. An image from Social Realism film ‘Trainspotting’

4. Who are our target audience?
• Our target audience would be primarily 15-25
year old males with a smaller percentage of 1525 year old females, based on the target
audiences of existing social realism films.

5. What is our unique selling point?
• Our film is based on realism and highlights
real issues that youth today are facing, in a
way that uses artistic elements such as
lighting, camerawork, music and mise-enscene to portray the message in a way that
stimulates the audience and creates a climax.

6. What is our ‘brand’ going to look like?
• Our ‘brand’ is going to have an urban ‘street’
theme, using several visual stimulators such as
needle/knife props, urban
environments, drum ‘n’ bass music and
hooded costume to create an uncomfortable
tension surrounding certain characters.
For the audience to
identify our brand, our
brand identity logo will
be located on the poster
and at a subtle point
within the teaser trailer.

7. What sort of distribution company
would sell a film like the one we are
marketing?
• An independent distribution company might
sell our film as there is more of a focus on the
artistic elements than the box office revenue
in social realism films. An example of this is
‘Revolver Entertainment’, an independent film
company that distributed social realism film
‘Kidulthood’.

8. What signifiers are we going to
include in our poster/trailer?
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Dark clothing
Urban setting
Alcohol/drug props
School books
Low key lighting
Hand held camera shots
Montage editing