Secrets From An Industry Blogger: What You Must Know To Tell Your Brand Story
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Content is a powerful marketing tool that, when used strategically, can educate customers beyond traditional sales methods. It not only helps build brand awareness, but it can also take your audience throughout the sales cycle—and in the process turn them into brand ambassadors.
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Secrets From An Industry Blogger: What You Must Know To Tell Your Brand Story
- 1. SECRETS FROM AN INDUSTRY BLOGGER: WHAT YOU MUST KNOW TO TELL YOUR BRAND STORY
- 2. Hello! I AM LISA HORN I help brands get visibility through the love of words. You can find me at: @thepublicitygal
- 3. takeaways: what you’ll learn What Makes Good Content; And Where To Find It Tips For Writing The Most Attention-Grabbing Clickable Headlines Why You Need An Editorial Calendar & How To Create One Case Study: Ponoko’s 12 Immutable Laws Of Event Marketing Swag Competitive Advantage: Using Content To Create Differentiation @thepublicitygal
- 4. get social Share your favorite knowledge nuggets with #WednesdayWebinar & @thepublicitygal or @paulkiewiet
- 5. THE MORE YOU KNOW ABOUT SOMETHING the more you care @thepublicitygal
- 6. let’s play a game @thepublicitygal
- 7. PEOPLE ARE LOOKING FOR CONNECTIONS give them a reason to connect with your brand @thepublicitygal
- 8. WHAT DO YOUR CUSTOMERS KNOW ABOUT YOU? is it the story you really want to tell? @thepublicitygal
- 9. IT’S ALL ABOUT THE AUDIENCE put your fans first @thepublicitygal
- 10. THE SCIENCE BEHIND GREAT STORYTELLING tap into emotions to build connections @thepublicitygal
- 11. what content can do...when you have the right emotional connection ❖ tell your story ❖ educate audience ❖ attract buyers ❖ overcome objections ❖ build buzz ❖ create trust ❖ increase loyalty ❖ convert sales @thepublicitygal
- 12. WHERE TO FIND CONTENT it’s actually easier than you think @thepublicitygal
- 13. content ideas are everywhere ❖ case histories ❖ faqs ❖ do promo better ❖ product info ❖ behind the scenes ❖ current events ❖ research ❖ publications @thepublicitygal
- 14. GET SOME ATTENTION write the most eye-catching headlines @thepublicitygal
- 15. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents of your dollar. ~ David Ogilvy @thepublicitygal
- 16. ❖ how-to ❖ numbers ❖ ways to do more ❖ ways to do better ❖ common mistakes ❖ must haves ❖ signs & symptoms techniques to write effective headlines ❖ lists ❖ lessons learned from ❖ favorite tools / tech ❖ checklists ❖ beginners guide to ❖ secret behind ❖ curiosity @thepublicitygal
- 17. CONTENT PLANNING How how to build your editorial calendar. @thepublicitygal
- 18. editorial calendar must haves ❖ dates & author ❖ working title ❖ summary ❖ sources ❖ categories & tags ❖ URL ❖ social posts @thepublicitygal
- 19. CASE STUDY: PONOKO The 12 Immutable Laws Of Event Marketing Swag @thepublicitygal
- 20. BE DIFFERENT in a world of sameness, you must stand out to be competitive @thepublicitygal
- 21. I am rare, and there is value in all rarity; therefore, I am valuable. ~ Og Mandino @thepublicitygal
- 22. ANY QUESTIONS? You can find me at: @thepublicitygal linkedin.com/in/lisakhorn Download slides at: slideshare.net/lisakhorn
- 23. credits Special thanks to all the people who made and released these awesome resources for free: ● Presentation template by SlidesCarnival ● Photographs by Pexels, Unsplash, Morguefile @thepublicitygal