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Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061
Small Business
Marketing for
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062
What Services Does Visibly Media Offer?

Graphic design
– Print marketing
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063
What Services Does Visibly Media Offer?

Graphic design
– Print marketing
– Logo design
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064
What Services Does Visibly Media Offer?

Graphic design
– Magazine Ads
– Newspaper Ads
– Branded
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065
What Services Does Visibly Media Offer?

Graphic design
– Magazine Ads
and layout
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066
What Services Does Visibly Media Offer?
• Social Media Management
– Ad management
– Posts & engagement
– Consistent frequency
– ROE before ROI
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067
What Services Does Visibly Media Offer?

Website Design & Management
– Wordpress themes
– Custom designs
– Landing pages
– Software & plugins updated
– Security plugins added
– Optimize pages & images
– Consistent frequency
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068
What Services Does Visibly Media Offer?

Inbound Marketing strategies
– Article writing (a.k.a. blogging)
– Content marketing, publishing
– Email
– Automation
– ROE before ROI
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069
What Services Does Visibly Media Offer?

Updated tech knowledge
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610
What Services Does Visibly Media Offer?

One-on-one consulting

Group presentations
Image courtesy of HubSpot.
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611
Basic Content Marketing Strategies

Create blog article or landing page

Add appropriate top-of-funnel
offer; adjust down the
funnel appropriately

Add appropriate
info request

Add three
calls-to-action (CTAs)
Infographic courtesy of HubSpot.
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612
Basic Content Marketing Strategies

Post link to social media channels

Use hashtags if/when appropriate, to appropriate
social media channel(s)

Research hashtags first before using:

GetHashtags.org

Hashtags.org

Social media channels

Google
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613
Posting Content On Social Media Channels

Editorial calendar

Track posts and offers to social media channels

If buying advertising, track which channel,
post w/offer and progress

Natively on the channel

Social media scheduling software (Hootsuite, Social Ally USA)

Cross-pollinate but space apart by day and time

Repeat post if appropriate to channel (i.e., Twitter)
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614
Connect with me:
LinkedIn: http://www.linkedin.com/in/lisajraymond/
Twitter: @VisiblyMedia | @LisaRaymondAZ
Facebook: https://www.facebook.com/VisiblyMedia
Email: lisa@visiblymedia.com
Phone: 602.423.2106

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VM_about-visibly-media-rev2_061519

  • 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061 Small Business Marketing for
  • 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062 What Services Does Visibly Media Offer?  Graphic design – Print marketing
  • 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063 What Services Does Visibly Media Offer?  Graphic design – Print marketing – Logo design
  • 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064 What Services Does Visibly Media Offer?  Graphic design – Magazine Ads – Newspaper Ads – Branded
  • 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065 What Services Does Visibly Media Offer?  Graphic design – Magazine Ads and layout
  • 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066 What Services Does Visibly Media Offer? • Social Media Management – Ad management – Posts & engagement – Consistent frequency – ROE before ROI
  • 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067 What Services Does Visibly Media Offer?  Website Design & Management – Wordpress themes – Custom designs – Landing pages – Software & plugins updated – Security plugins added – Optimize pages & images – Consistent frequency
  • 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068 What Services Does Visibly Media Offer?  Inbound Marketing strategies – Article writing (a.k.a. blogging) – Content marketing, publishing – Email – Automation – ROE before ROI
  • 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069 What Services Does Visibly Media Offer?  Updated tech knowledge
  • 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610 What Services Does Visibly Media Offer?  One-on-one consulting  Group presentations Image courtesy of HubSpot.
  • 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611 Basic Content Marketing Strategies  Create blog article or landing page  Add appropriate top-of-funnel offer; adjust down the funnel appropriately  Add appropriate info request  Add three calls-to-action (CTAs) Infographic courtesy of HubSpot.
  • 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612 Basic Content Marketing Strategies  Post link to social media channels  Use hashtags if/when appropriate, to appropriate social media channel(s)  Research hashtags first before using:  GetHashtags.org  Hashtags.org  Social media channels  Google
  • 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613 Posting Content On Social Media Channels  Editorial calendar  Track posts and offers to social media channels  If buying advertising, track which channel, post w/offer and progress  Natively on the channel  Social media scheduling software (Hootsuite, Social Ally USA)  Cross-pollinate but space apart by day and time  Repeat post if appropriate to channel (i.e., Twitter)
  • 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106