Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
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Inside Look at SAP's ROI from using Sales Navigator
1. Inside Look at SAP's ROI Using
LinkedIn Sales Navigator
Vidya Subramanian
Head of North America Field Acquisition
LinkedIn
Kirsten Boileau
Director of Digital Innovations
SAP
HOST
GUEST SPEAKER
2. Type questions into the Q&A panel
Housekeeping
Download Resources from Library
Audio is via VoIP only. Please turn on your computer audio.
3. The Buying Process Has Changed
The State of Sales
Corporate Executive Board 2013 – Winning The Consensus Purchase
Corporate Executive Board 2012 – New Decision Timeline
Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level
people are involved in the
average B2B buying decision
5.4
of typical purchase
decisions are made before a
customer talks to sales
57%
of decision makers
ignore cold outreach
90%
4. 4
LinkedIn is Here to Help
400M+
Members
2B+
Updates
Billions
Relationships
21. Thank you
Connect with me on LinkedIn: Kirsten Boileau
Follow me on Twitter: @kirstenboileau
Kirsten Boileau
Director of Digital Innovations
SAP