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H a ji n L im


               R unners
                 S ociety
C re ati ve Res ea rch Pract ic e 2012 @ SNU
Marathon is getting famous!




  About 1-2% of US population
  will ever run a marathon in their lifetime.
Most of marathon races are
 held for charity purpose.
How can I   seamlessly



 combine


+
                 ?
Initial concept

                      Team
                   competition


                      Team
                    Status bar

                  Whole bet money will be
                  donated to charity with
                   winning team’s name.
Marathoner research

“ I’d love to train marathon with someone as a team,
  but it’s actually hard to train together because of          Team
time and location also proficiency/ experience level. I
know some of marathon team which train together             competition
                 but they’re very rare. “

 “ Actually, I’m not that interested in team’s status
 but my training record. Marathon is solo sports. I              Team
 need to keep tracks of my record and training, not            Status bar
                       team’s. “


“ I might not be happy about this rule. I would feel like   Whole bet money will be
 “dump my money”. If I donate some money, I want to         donated to charity with
      get something like feeling of contribution.”           winning team’s name.
Marathoner research

  “ I cannot trust this service and mechanism if I
       notice that this service is run by private
  organization. I need to ensure that my donation        Trust Issue
       money will be surely sent to the charity
                    organization. “


    “ I attend various kinds of marathon race, but I
always feel something lonely because in most cases, I
               don’t know any of runners.
I want to have some peers who really loves marathon
                                                        Marathoner’s
  like me. We might have encountered several times       community
 already at several races, but it’s hard to know them
                      personally. “
Devised concept

      Team
   competition


      Team
  Record/Status


Donate whole money
with winners name



  Trust Issue          Community
Devised concept

             Team                               Individual
          competition                          competition



             Team                               Individual
         Record/Status                        Record/Status


                                           Donate whole money
      Donate whole money
                                                  with
      with winners name
                                           winners & peer name


         Trust Issue                       Community
Associates with marathon Race Host   Help individual marathoners to
             & Sponsor                    connect each others.
Proudly introduce...


                  R unners
                   S ociety

Your running makes the world healthier as well as you!
Benefit of ‘Runners Society’

For your Training
  Keep tracks of your training record
  Prepare your next Marathon race with best efficiency
  Training monitored by your peer members


For your Society
  Make your society more healthier by your donation.
5 Steps for enjoying
         ‘Runners Society’
Step 1   Let me know your next Marathon race & training plan

Step 2   Get the well - constructed training plan for a week

Step 3       Set & Donate your Bet money of this week

                Join your peer group of this week and
Step 4         get connected & train - compete hard !

               See who’s the winner of this week and
Step 5          donate your team money to charity.
Game on ‘Runners Society’

              LEVEL : Gain EP
              (Experience points) by
                keeping record of your
                training
                winning record
                race record
                charity activities.
Game on ‘Runners Society’

CHARITY Competition
  Each member’s bet money will be accumulated at every
  Monday
  On next Monday, according to this week’s record, we can see
  who’s the winner of this week.
  The winner of this week in each group can name the place
  where you she/he want to donate and get the great amount of
  EP. YAY
  The loser of this week is advised to donate the same amount of
  bet money of this week but it’s all up to him/her.
R unners
  S ociety

Prototype
Training & Record
Calendar View
Location View




Pick your next Marathon
Race!
Marathon Type
Marathon Proficiency




Choose your marathon
distance & your
proficiency!!
Set up the 1 week
training plan based on
your next Marathon
race Courses.




you can record / keep
tracks of your training
by using GPS.
Peer Group
‘Runners society’ is
absolutely FREE.
You can choose your bet
donation money of this week !




Bet money options are
  $5 - $10 - $25 - $50
Mechanism of forming a
peer group
According to
   Your LV
   Goal distance
   Your next marathon
   race
You can get connected with your
peer
  Add Friends
  Message


On your profile, your peer can see
your
  Complete training
  Completed Marathon Race
  Winning Record on Charity
  competition
Your peer groups Overall
Average progress


Real Time Ranking
Community


Share your
Experiences
Opinions
Recommendations
or anything
with your peers.
Donation
On the next Monday, We
can tell who is the winner
of last week.
Winner can choose the
organization where he/she
want to donate “Peer
Donation Money”
The Loser of last week is
advised to add one more
bet donation money.
If he/she’d like to, this
penalty donation money
will be added to “Peer
donation Money”.
Your “Peer Donation
Money” is just successfully
donated to the Charity on
the courtesy of Marathon
Race Host&Sponsor ;)
Easy&Fun, also beneficial
      for all of us
              Marathon race host & Sponsor
Promotion, be famous, gather more people, have some good public
                           image...


                            User
      Be healthy, feeling of contribution, easy donation..


                   Charity Organization
                 donation money, promotion.
Thank You


 R unners
  S ociety

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Runners society

  • 1. H a ji n L im R unners S ociety C re ati ve Res ea rch Pract ic e 2012 @ SNU
  • 2. Marathon is getting famous! About 1-2% of US population will ever run a marathon in their lifetime.
  • 3. Most of marathon races are held for charity purpose.
  • 4. How can I seamlessly combine + ?
  • 5. Initial concept Team competition Team Status bar Whole bet money will be donated to charity with winning team’s name.
  • 6. Marathoner research “ I’d love to train marathon with someone as a team, but it’s actually hard to train together because of Team time and location also proficiency/ experience level. I know some of marathon team which train together competition but they’re very rare. “ “ Actually, I’m not that interested in team’s status but my training record. Marathon is solo sports. I Team need to keep tracks of my record and training, not Status bar team’s. “ “ I might not be happy about this rule. I would feel like Whole bet money will be “dump my money”. If I donate some money, I want to donated to charity with get something like feeling of contribution.” winning team’s name.
  • 7. Marathoner research “ I cannot trust this service and mechanism if I notice that this service is run by private organization. I need to ensure that my donation Trust Issue money will be surely sent to the charity organization. “ “ I attend various kinds of marathon race, but I always feel something lonely because in most cases, I don’t know any of runners. I want to have some peers who really loves marathon Marathoner’s like me. We might have encountered several times community already at several races, but it’s hard to know them personally. “
  • 8. Devised concept Team competition Team Record/Status Donate whole money with winners name Trust Issue Community
  • 9. Devised concept Team Individual competition competition Team Individual Record/Status Record/Status Donate whole money Donate whole money with with winners name winners & peer name Trust Issue Community Associates with marathon Race Host Help individual marathoners to & Sponsor connect each others.
  • 10. Proudly introduce... R unners S ociety Your running makes the world healthier as well as you!
  • 11. Benefit of ‘Runners Society’ For your Training Keep tracks of your training record Prepare your next Marathon race with best efficiency Training monitored by your peer members For your Society Make your society more healthier by your donation.
  • 12. 5 Steps for enjoying ‘Runners Society’ Step 1 Let me know your next Marathon race & training plan Step 2 Get the well - constructed training plan for a week Step 3 Set & Donate your Bet money of this week Join your peer group of this week and Step 4 get connected & train - compete hard ! See who’s the winner of this week and Step 5 donate your team money to charity.
  • 13. Game on ‘Runners Society’ LEVEL : Gain EP (Experience points) by keeping record of your training winning record race record charity activities.
  • 14. Game on ‘Runners Society’ CHARITY Competition Each member’s bet money will be accumulated at every Monday On next Monday, according to this week’s record, we can see who’s the winner of this week. The winner of this week in each group can name the place where you she/he want to donate and get the great amount of EP. YAY The loser of this week is advised to donate the same amount of bet money of this week but it’s all up to him/her.
  • 15. R unners S ociety Prototype
  • 17. Calendar View Location View Pick your next Marathon Race!
  • 18. Marathon Type Marathon Proficiency Choose your marathon distance & your proficiency!!
  • 19. Set up the 1 week training plan based on your next Marathon race Courses. you can record / keep tracks of your training by using GPS.
  • 21. ‘Runners society’ is absolutely FREE. You can choose your bet donation money of this week ! Bet money options are $5 - $10 - $25 - $50
  • 22. Mechanism of forming a peer group According to Your LV Goal distance Your next marathon race
  • 23. You can get connected with your peer Add Friends Message On your profile, your peer can see your Complete training Completed Marathon Race Winning Record on Charity competition
  • 24. Your peer groups Overall Average progress Real Time Ranking
  • 27. On the next Monday, We can tell who is the winner of last week. Winner can choose the organization where he/she want to donate “Peer Donation Money”
  • 28. The Loser of last week is advised to add one more bet donation money. If he/she’d like to, this penalty donation money will be added to “Peer donation Money”.
  • 29. Your “Peer Donation Money” is just successfully donated to the Charity on the courtesy of Marathon Race Host&Sponsor ;)
  • 30. Easy&Fun, also beneficial for all of us Marathon race host & Sponsor Promotion, be famous, gather more people, have some good public image... User Be healthy, feeling of contribution, easy donation.. Charity Organization donation money, promotion.
  • 31. Thank You R unners S ociety

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