Adult Education and training

1. Lillian White
AET/560
Charity Jennings

2. The intentions of this Communication Plan is
summarized in the following strategic goal.
https://ecampus.phoenix.edu/secure/aapd/cist/vop/Education/NVCC/index.asp

3. This institution will increase student
enrollment and provide quality academic
education to adults and continue all
endeavors to meet the needs of a growing
community and to enhance the awareness
and development of the employees.

4. This strategic goal will be the guide to
ensure that the plan and strategies are
accomplished.
Let it be duly noted that this communication
plan is a document that can if needed be
altered if situations require it to be, as goals,
objectives, and strategies are achieved.
(Indiana University of Pennsylvania, 2009)

5. The target audience of this plan was
determined by administration in order to
effectively enhance awareness and
development by associates of this community
college

6. When prioritized the target audience appears
as follows;
1. Employees – administration, staff, faculty
2. Students – all students enrolled (campus/online)
3. Alumni

7. The chosen strategies and tactics are verified
to meet the overall strategic goal in this
plan.
The strategies and tactics provide the
foundations essential in implementing this
communication plan within the Northwest
Valley Community College

8. Implement a system of communication that
will be the universal means of internal
communication throughout this community
college.
http://www.rickwomack.com/2011/02/cant-i-just-use-my-old-form-of.html

9. Convey official communication such as
new updates, revised guidelines,
policies, procedures
a) Memos
b) Emails
c) Instant messaging
d) Phone calls
e) Face to face

10. These types of communications are
extremely important.
They affect a large portion of the Northwest
Valley Community College employees.
Immediate notification may/may not be
required.
In most cases policy communications will
come from senior administration.
(Indiana University of Pennsylvania, 2009)

11. These types of communications are non
academic.
The purpose is academic events and functions.
Some may need immediate responses (RSVP).
http://www1.cuny.edu/mu/forum/2013/09/03/baruch-college-hosts-get-out-the-vote-rally/

12. Various items fall under this type of
communication such as a school function,
Presidential events, new recruitment
campaign, etc.
A Communication Matrix will be provided in
order to uphold (support) the dissemination
of the aforementioned communications to
the identified target audience
(Indiana University of Pennsylvania, 2009)

13. To establish mediums of communication so as
to provide appropriate sources of
communication so that internal members of
Northwest Valley Community College are
abreast of policies, events, developments
within the college.
Accomplishing this goal will afford the
employees with ample opportunities to
become engaged with the ongoing processes
within this institution.

14. Develop a list of common mediums to
disseminate internal messages.
The communication will be labeled
“required” / “optional”
as needed.
**Required Mediums
 Northwest Valley Community College Daily
 Northwest Valley Community College Calendar
 Northwest Valley Community College Website
 Northwest Valley Community College Email Lists

15. Heighten communication at and between all
levels of Northwest Valley Community
College by informing, updating, and
educating employees about the plan.
This is essential in achieving goal, by
ensuring all employees of NVCC understand
that they are also a means of communication
on a daily basis.

16. Presentations to key leadership outlining the
strategic communication plan
Deliver presentations to various
departments.
Develop communication plan which informs
NVCC leadership of the mediums established
and utilized to enhance awareness,
understanding of policies, issues, events,
developments by NVCC employees.

17. Student affairs shall implement an e-letter
on a weekly basis.
It will be one geared more toward the
student population.
The e-letter will portray student life at NVCC
and serve as a tool for student recruitment
to potential students, parents, and the
community.

18. Use quantitative / qualitative research
methods to measure accuracy and
effectiveness of the organizational change
process plan.
The outcome goals will be used to determine
efficiency

19. Develop survey devices to measure attitudes and
opinions of employees pertaining to NVCC
enrollment/recruiting process.
Develop survey devices to measure attitudes and
opinions of employees, administrators, alumni
regarding NVCC internal communication and their
preferences, needs, and findings after a 1 year
period.
Use the following goals as the basis for measuring
effectiveness of internal communication
(Cawsey, Deszca, Ingols, 2012)

20. 1. Enhance the relations between employees
and students (potential students) by better
notification of policies, issues, events,
development so that all have opportunities
to be totally engaged in NVCC atmosphere.
2. Dissolve any feelings of isolation/separation
between NVCC administration, staff,
faculty by creating open communication
principles.

21. 3. Promote pride and high esteem amongst
employees by acknowledging
accomplishments on a regular basis (Cawsey, Deszca,
Ingols, 2012).
4. Increase awareness of policies, issues,
development, events, with a modern form
of technology internally.
5. Enhance the understanding of the
community of the important role they play
in the strategic process of
enrollment/recruitment, events, and
developments.

22. Northwest Valley Community College
Strategic Communication Plan
Supporting Documents
I. Guiding Principles
II. Challenges to be Addressed
III. Communication Matrix
(Indiana University of Pennsylvania, 2009)

23. This plan of communication is based on the
principles that assures the likelihood of
success, taking into account the nature of
the environment in which NVCC functions
and operates.
We believe that proactive communication is
much more effective than reactive. We
believe that open communication is much
more effective than close communication
and centralized distribution methods are
best for open communications.

24. This plan will employ various mediums of
communication that will allow the various
departments and units within Northwest Valley
Community College to contribute to the flow
of communication and vital issues of student
enrollment/recruitment.

25. The pro-active approach provides the
community within NVCC a chance to
implement communication channels an tools
that NVCC can rely on for the distribution of
information relating to policies, issues,
development, and events are communicated
in due time using the identified means of
communication. We want the employees to
be engaged and fully aware of the formal
structures identified to communicate.
(Indiana University of Pennsylvania, 2009)

26. A key factor of a successful communication is
information being shared throughout NVCC.
An open network of communication will
allow information to be spread top-down,
bottom-up, and laterally.
It is essential that each employee understand
their role and how their role affect others.
Guarantee that information is
communicated, this plan provides centralized
mode that gathers and disseminates
information.

27. It is also important to add that this plan
adopts technology as the primary source for
information delivery. This is important for 2
reasons;
1) The various media allows for systematic
delivery characterized with an open
decentralized, proactive, model
2) This plan of communication allows NVCC the
advantage of formulating resources during the
times of economic uncertainty
(Indiana University of Pennsylvania, 2009)

28. The following ae the identified challenges
that may/can occur when implementing this
communication plan. This plan positively
amplifies communication to the end of the
meeting the identified goal defines in section
one.
This plan outlines a more effective way to
interact with members of NVCC.

29. In essence, this plan represents a change in
culture.
True the changes may be challenging,
however, challenges can be overcome via
leadership’s continuous support for
inventiveness which implements positive
changes.

30. Several identified modes of communication
do not yet exist (student letter). They
require further development and planning
(approx. 2-4 weeks). In order to effectively
meet the goal within this plan, we proposed
different forms of communication with
notions that successful communications can
be accomplished not by utilizing the current
tools to send/receive information, but by
implementing other tools and strategies that
can accomplish the goal.

31. Limited Resources – the purpose of
enrollment and recruitment is to build
revenue. Those responsible for financial aid
and the resource department need to rethink
priorities to make sure that required
resources for this plan are available so that
we can collectively meet and achieve the
goals, strategies, and tactics.

32. A directive identified by the change process
is reliance upon new technology. This means
that the web should be first place for all
departments, divisions, levels of staff.

33. Total support of the communication plan is a
signal to all employees that the web will be
the primary form of communication
throughout the college. This mode of
communication is not just internally, but our
attempt to reach the world outside our walls
of higher learning. Therefore, it is
imperative that each department, division,
level designate persons who will be
responsible with posting events and news
that generate from their particular section.

34. The foundations to achieve such goals are in
place.
This plan is that foundation.
However, this plan of communication cannot
be much success without employees ready to
take the responsibility and lead the way

35. This list is not exclusive. This list represents
the most common mediums beyond the
required mediums of communication
 Northwest Valley Community College Magazine
 Northwest Valley Community College Parent
Association
 Letters
 Department, divisions, levels flyers and newsletters
(print/electronic)
 Banners, posters
 Electronic messaging
 Town meetings
 Facebook YouTube
 Twitter Other social media

36. Cawsey, T., Deszca, G., Ingols, C.(2012).
Organizational change an action-oriented
toolkit. 2nd ed. Thousand Oaks Ca. Sage
Publications
Indiana University of Pennslyvania(2009).
University strategic communications
plan. Retrieved from
https://www.iup.edu/WorkArea/Downlo
adAsset.aspx?id=83971