Zeimer's Advertising Shoppe BNI Presentation (09/23/09)

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    Zeimer's Advertising Shoppe BNI Presentation (09/23/09) - Presentation Transcript

    1. Gil: Zeimer’s Advertising Shoppe •  Copywriting •  Editing • Proofreading • Audio Production • Referral Evangelist
    2. Gil Zeimer :: Background
      • 3rd generation San Franciscan
      • 1976: Became an advertising copywriter for a leading ad agency.
      • 1982 – 86: Lived in Dallas, TX
      • 1995: Launched Zeimer’s Advertising Shoppe.
      • Hobbies: Have scuba dived from Australia to Aruba, skied in four countries, and have hiked to the top of Half Dome (18 miles)
    3. A Few Zeimer Family Photos
    4. A Few Family Photos
    5. A Few Zeimer Family Photos Panda Riley
    6. A Few Family Photos
    7. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Some examples…
    8. Magazine Writing Sample: A pivotal project that launched my freelance career & proved I can thrive on referrals and networking $1,000 for a two-part article
    9. BNI Referral: Writing A Six Email Campaign for FICO (Fair Isaac): 5 hours/email = $500 x 6 emails $3,000 project fee
    10. Website Referral Project: Healthcare Ad Agency for L.A. Dentist 45 hours = $4,500 for postcard, flyers, ad, Website & TV
    11. BNI Referral: Adobe e-Learning Modules 5 hours to produce six modules = $500
    12. BNI Referral: Edited copy for a 20-page Microsoft Summit Brochure 3 rounds, 6 hours = $600
    13. Travel Writing: SF Chronicle Travel, 9/13/09 $0 fee, but a priceless promotion
    14. Referral Triggers
      • Best referrals: – Graphic & Web designers/art directors – Ad agencies – Marketing and sales execs – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials
      • – Other certified green businesses
    15. www.zeimer.com
      • Any questions?
      • See samples at zeimer.com

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