Real Estate Professionals can benefit from the relationships they build on Facebook. Here are some tips to help you build a strategy that will make a positive impression.
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Facebook for real estate professionals
1. Facebook for Real
Estate Professionals
How to build and maintain
relationships in the social world
2. Why Facebook?
88% of home buyers searched for a new home
online before they spoke to an agent. National Association of
Realtors®
Over 50% of Facebook users are between the
age of 25-55
Facebook users referred to businesses by friends
were 2x’s more likely to engage the business and
4x’s more likely to use services.
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3. New Way to Connect
Before Facebook…
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8. Mix Up Posts
You aren’t just your business so your posts
shouldn’t be all about your business. Mix it up.
“In To
ro
the to a fa nto. Just fin
ough that tivated tree nt is
agents astic group o hed speaking
ould have th e oldest cul at f
“ Who w ear Tree, th ell right behin
d grab so Prudential! real estate
tt P dw m N
Endico ca is alive an 639!” city be e lunch and ow, to
fore he
er i
in Am ork! Born in
1 ading check to the
w back.”
where I
“Another Magnificent home in the
very prestigious Westwood Estates
located in, the very much in demand
town of, North Attleboro.”
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10. What Should I Post?
First Time Home Buyers Relocation
Tips on the process Community info/news
What to look for in a School info/news
house? Local Events
Finding the right fit
Downsizers Investment Buyers
Tips to clear clutter Real Estate statistics
Tips on condo living Success stories
How to fit into their new Tips on flipping a house
space
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11. Connect with People
•Connect on a personal level first.
•Don’t forget the obvious.
•It’s acceptable to send a
Facebook invitation or introduce
them to your Facebook page.
•Stay connected. Not just
through posts, but personally by
commenting on their posts,
messages, etc.
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12. Don’t Forget
Even if you decide not to use Facebook for your
business, others can be checking you out.
Remember…
Facebook is a public media, keep it professional.
Your online presence (Facebook, LinkedIn,
Twitter) is part of how you market yourself.
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13. Jen Vondenbrink
jen@yourlifesimplified.com
For more information check out:
Facebook: http://www.facebook.com/Life.Simplified.Cafe
Twitter: @JVSimplified
LinkedIn: http://www.linkedin.com/company/life-simplified
Website: http://yourlifesimplified.com
Blog: http://yourlifesimplified.com/Life-Simplified/blog
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Editor's Notes
The first step is to set up a profile. You have to have a personal profile and you might just want to stay with that at first building your connections. If you want to keep your business and personal life separate, you’ll want to create a business page as well. The advantages of a personal page is you can send invitations to people to connect. This is a great way to personally stay connected with past, present and future clients. The con’s to this is all of your other connections are there as well. You need think about what your communicating and to whom so you can make the biggest impact. The pros to a business page is that it’s all about the business. You can sprinkle in some personal notes, but basically people know when they get a post from your business page it’s about your business. The con’s (although it can also be a benefit) is that you can invite people to join the page, but they don’t have to. This means that your page could grow a bit slowly. On the other hand, it also allows people you don’t know (future clients) to join the page and get to know you before they engage in your services.
Whether you choose a personal page, business page or both, you want to make sure these three things are done. First complete your profile for the page – the About Page. Make sure you put in as much information as possible so when people click it they can learn about you, find your correct contact information and possibly other websites. Then connect the dots. If you have a personal website, make sure people can get from your Facebook page to your website and back again. It’s important in the research phase of a purchase to make it easy for people to find out about you. Dedicate time on a weekly basis for your social media. This could be 20 minutes a day. It could be an hour a day. Make sure you commit your time, write it in your schedule and show up on a regular basis.
In order to stay top of mind you want to keep your readers engaged. The only way they will stay engaged is if you are relevant to their needs, authentic in how you present yourself (don’t promise more than you can deliver), and show up on a regular basis.