How long has affiliate marketing been around

How long has affiliate marketing been around
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I. Affiliate marketing guides
Affiliate marketing put simply, is a method of promoting your business online through
third party websites (the ‘affiliates’). The affiliates promote your products or services
from their website and are earn commissions for generating sales, leads or sometimes
clicks.
Using affiliates as a source of referring business means that you (the ‘merchant’) are
able to pay affiliates based on their performance and revenue that they generate for
your website.
The affiliate industry has been around for many years and has developed along with
consumer internet usage. According to a survey by E-consultancy, the UK affiliate
industry has grown from £2.16 Billion in 2006 to £3.13 Billion in 2007.
The recent growth in the affiliate industry has created fierce competition within the
market and today there are numerous networks and software solutions available to
manage affiliates. As any experienced affiliate marketer will tell you, a network or
software solution alone is not sufficient to create a successful affiliate marketing
strategy.
Affiliate marketing is about forging and maintaining long term relationships. Good
affiliates are hard to find and fairly limited in number, so it is essential to ensure that
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when starting an affiliate programme of any kind you need to get in front of the right
affiliates and have the right offering to build these long term relationships.
Typically a well executed affiliate programme can generate around 15-20% of your
online business. When implemented correctly this will be ‘incremental’ sales or leads
that become a key part of any online advertising or emarketing strategy. To make things
more appealing (if you are not already convinced) affiliate marketing is performance
based once a programme is set up, you only pay when a predefined action (usually a
sale or lead) takes place.
With such a large potential impact on your online sales, the affiliate channel should not
be overlooked and should be an essential part of most eMarketing strategies today.
How Does Affiliate Marketing Work
Affiliates (often referred to as ‘publishers’) are typically website owners who have an
existing base of users visiting there website, blog, forum or other media. These affiliates
carry advertising for merchants and send targeted users to the merchant‘s website to
generate sales or leads for the merchant. When the users complete an action (such as
buying a product or filling in a lead form) you, the ‘merchant’ pay a commission to the
affiliate for the sale or lead generated.
Affiliate sales are automatically tracked by either a network or software solution to
provide reliable reporting on the volume of sales generated by each affiliate. Ultimately
with a network or tracking solution in place you have an affiliate programme, however,
the key to success is what happens after this point.
A successful affiliate programme is like having 100’s or even 1000’s of commission only
sales people generating visitors, leads and sales for your website. The affiliates need to
ensure that you are generating sales or leads in order for them to make money.
Creating the Perfect Affiliate Programme
The affiliate community is continually growing and changing. Setting up a successful long
term partnership with key affiliates is essential if you wish to create ongoing success
from this channel.
The potential of any affiliate programme is often reliant on the quality of the merchant’s
website, its products/services and overall business proposition. Once your proposition is

correct Affiliates are an ideal way to spread your brand and get your message to an
additional audience that may have been previously out of reach.
The very nature of the affiliate industry means that affiliates are often able to provide
new and innovative routes to market that would distract from the running of your
online business. By working closely with key affiliates and developing programmes to
meet their needs it is possible to grow your affiliate programme year on year and for the
long term.
The Reality Behind Affiliate Marketing
Common believe is that there are hundreds of thousands of affiliates promoting sites
across the UK, but the reality is that as with most things in marketing an 80/20 rule
applies. As is so often the case only a small percentage of the affiliates will ever
generate business for your website and in order to create a successful affiliate
programme you will need to find the small percentage and this is where the hard work
begins.
Generating the right base of affiliates can take time and perseverance. Key affiliates can
often found in forums and other online communities, however, to find the best affiliates
for your affiliate programme takes good old fashioned work.
Top affiliates for a specific industry need to hunted out and relationships must be built
to create long term success.
So how does it really work?
By utilizing industry knowledge companies such as eMarketingSolution provide solutions
that will take away the complications of affiliate marketing so that you only have to look
after the sales it creates. Whether you need help choosing which direction to take or
would like to have the entire process managed, professional consultancy’s can take the
headache out of setting up and managing affiliate programmes.
Return On Investment
Affiliate Marketing is one of the purest forms of performance based online advertising.
Commissions are only paid when an action (such as a sale) is achieved which minimises

the risk and provides a very positive Return on Investment that can be defined and
modelled by merchants before launching a programme.
Commissions are defined by you (the merchant), which means that you have complete
control of your budgets. Ultimately this allows you to manage costs in line with your
margins ensuring profitability and a suitable return on investment.
The nature of the industry means that you affiliate marketing programme will grow as
relationships are built with key affiliates. As such it is unlikely that the FULL benefits of
running an affiliate programme will be seen straight away. Typically it will take 2-4
months to achieve critical mass and truly reap the rewards of working with affiliates.
How eMarketingSolution Can Help Your Websites Affiliate Marketing
We have first hand experience of creating relevant marketing and advertising strategies
that generate results for your business. As the online market matures and users become
more 'internet savvy', its essential to promote your products and services correctly and
through the most relevant channels.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
 Patience
 Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.

How long has affiliate marketing been around

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How long has affiliate marketing been around