"Modern Sales and Marketing Best Practices: Conversations with 10 Leaders" is a free ebook that can be downloaded at http://revenueassociates.biz. In it, 10 leaders in the field provide actionable insights on how to increase revenue at your company. This slideshare includes quotes from each of the 10: - Zorian Rotenberg, VP of Sales and Marketing at InsightSquared - Jeanne Hopkins, Senior VP and CMO at Continuum Managed IT Services - Scott Brinker, co-founder and CTO at ion interactive - JillRowley, Founder and Chief Evangelist at JillRowley.com - Jamie Scheu, VP, Associate Director of Content at Hill Holliday - Ann Handley, Chief Content Officer at MarketingProfs - Mike Volpe, CMO at HubSpot - Bob Johnson, Vice President and Principal Analyst, IDG Connect - Nigel Edelshain, Director of Marketing and Digital Media, Wainscot Media - Dave Krupinski, co-founder and CTO at Care.com

1. Download the free ebook at
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2. Zorian Rotenberg
Vice President of Sales and Marketing at InsightSquared
“You need a service level agreement, an SLA, between
marketing and sales. And when I say an SLA I mean people
literally should write it out and draw a line in the sand.”
Download the free ebook at
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3. Jeanne Hopkins
Senior Vice President Chief Marketing Officer at Continuum
“I can guarantee you that there is not a CEO on the planet
that cares. What they want to know is: How much revenue
have you brought in?”
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4. Scott Brinker
Co-founder and CTO of ion interactive
“While I encourage marketers to take advantage of data, I
also caution them that most data is only partial truth. Data
can be deceptive.”
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5. Jill Rowley
Founder and Chief Evangelist at JillRowley.com
“The modern sales professional is actually a mini-marketer.”
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6. Jamie Scheu
Vice President, Associate Director of Content at Hill Holliday
“Content is special because people choose to seek it out. It’s
not marketing messages that seek them out.”
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7. Ann Handley
Chief Content Officer of MarketingProfs
“Would your customers thank you for that content?”
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http://revenueassociates.biz

8. Mike Volpe
Chief Marketing Officer of HubSpot
“Inbound marketing is about getting found online through
engaging content and delighting customers with a
personalized, and ultimately more human, experience.”
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9. Bob Johnson
Vice President and Principal Analyst at IDG Connect
“You need to get sales involved right up front when setting up
your strategy to see what they need, use, like and don’t like,
and what’s taking their time.”
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10. Nigel Edelshain
Director of Marketing & Digital Media at Wainscot Media
“We have this profession that isn’t really a profession, or
doesn’t get treated like a profession.”
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11. Dave Krupinski
Co-founder and CTO at Care.com
“Someone looking for child care and someone looking for
senior care are going to be different. And they’re going to
come to our site with a very different frame of mind.”
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http://revenueassociates.biz

12. revenue + associates helps companies significantly increase
revenue through measurable improvements in sales and
marketing
Conversations with Modern Sales and Marketing Leaders
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Download the free ebook at
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