Concept of sales promotion
Objectives of sales promotion
Sales promotion methods
Trends in sales promotion
Future of sales promotion
Sales promotion refer to activities that seek to
directly induce or indirectly serve as incentives to
motivate a desired response on the part of the
target customers. For example trade discounts,
gifts, contests, display and coupons.
To induce buyer to purchase a new product
To attract new customers
To induce present customers to buy more
To help a film remain competitive
To increase sales in off seasons
To increase the inventory of a business
games and merchandising materials
Multi Dwelling unit activity
This is one of the latest promotional activities that
is used by Telecom industries, medias and other
FMCG companies. Multi dwelling unit means a
society with more than 300 families.
In this process, first contact the society secretary
and convince them for promotional activity inside
the society in any holiday. Promotional activities
may be free gifts etc.
Samples on traditional occasions
This promotional activities is mostly used by medicine
companies during traditional occasions. As Indians has a
big religion belief in each and every region, some products
are giving samples like bam, pain clears in occasions like
where they have to climb, run and walk for along distance.
It is a common used promotional activity by colleges and
institutions, because cinema is the best entertaining
medium for the youth, so they get all information from
Retailers tie up
This is a trade based sales promotion in which the
manufacturer provide some benefits and margin to the
retailers to sell their product and merchandising their retail
according to the manufacture s instruction for quick and
effective sales. This process is commonly used by internet
services provider and newly launched FMCG.
Putting canopy at right place
Putting a canopy at places where people usually awaits in
que, areas like outside the bank, petrol pump, cinema hall,
admission institutions etc. this is very important that you
must have a good sales person who provides the right data
to the customers.
It is the most low cost promotional activity that is used for
local area frequency. In this process the pamphlets, leaflets
are inserted in local area newspaper by the help of the
The future of sale promotion depends merely on
factors like the creativity of promotion strategy,
consumer expectations and the medias. All this
factor will will change very dramatically in
The major challenge of the future is likely to be
the ability to meet competitive threats from
varieties of competitions.