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Mnp markvsfund
- 1. Non-profit Marketing vs Fundraising Employees “Mass” donors Major donors Public Advocacy (government, corporations, Volunteers foundations, major givers) Clients/constituents BRAND DONORS ONE2ONE Identification Touch Points Qualification Events Solicitation Ask letters PROMOTION Stewardship Donor kits Grant applications MASS Touch points Brochures Clarify+protect image Large mailings Newsletters Donor database churn MANAGE Media relations Revenue efficiency Ads STAFF ON LINE Website Blog/Social media Mobile site ??? staff Communications staff Fundraising staff
Editor's Notes
- Solid brand increases employee pride and trust and credibility with the public for advocacyResponsibilities overlap on one2one – marketing creates the sales aides, fundraisers use the sales aides