1. Integrated Media Management
PROMOTION TEXT 2 WIN
TRADITIONAL
MOBILE
MANAGEMENT
WEB EXPOSURE
TEXT SOCIAL
REPORTING
Understand target Establish initial keyword
demographic & loyalty o er
Establish revenue Promotional collateral &
growth goals web integration
Analyze Setup
Assess your best Opportunities to De ne and con gure Promotions (sweepstakes/
opportunity impact business optimal campaign for trivia contest/etc)
for revenue growth your business
Train sta to promote Report opt-in database
campaign growth
Integrate existing traditional Track and measure
and social media redemption rates
Execute Measure
Launch and promote Execute promotional Compile your results Calculate campaign ROI
campaign broadcast plan and adjust as needed (return-on-investment)