Marketers have many tactics for driving traffic at their disposal but there's traffic and then there's the right traffic. Find out how to drive the right traffic.

1. DRIVING TRAFFIC: OBJECTIVE
Reach
THE CONTINUAL CHALLENGE TO ACQUIRE AND CONVERT RESEARCH
Establish your target
Evaluate channels
GO TO WEFOLLOW AND
TRAFFIC DRIVERS TWAZZUP.COM AND
Display ads
SEO LISTEN.
Viral
NOT MUCH
MEASURE
Impressions
Brand recall
Social media activity
AWARENESS
OBJECTIVE
Increase involvement
WHAT DO YOU
RESEARCH
KNOW ABOUT
Know more about customers LIST CAMPAIGN
PEOPLE? ELEMENTS AND
WHAT DO THEY
TRAFFIC DRIVERS EXPECTED OUTCOMES
KNOW ABOUT YOU? Special offers AND MAKE SURE YOU
INTEREST Email offers CAN ISOLATE WHAT’S
DRIVING RESULTS.
MEASURE
Click-throughs
Opt-ins/Sign-ups
Customer provided info
PREFERENCE
OBJECTIVE
Form relationship
A LOT
RESEARCH
In-depth about individuals TAKE YOUR CUSTOMER
SERVICE MANAGER OUT
TRAFFIC DRIVERS TO LUNCH AND YOUR
Personalized email SALES MANAGER OUT
Loyalty program FOR DRINKS.
MEASURE
Intent to buy
JOHNBARTON TOMMASTERMAN Purchases
VP, Creative Services Director Repeat customers
Sight Marketing University of Minnesota:
johnb@sightmarketing.com Institute On The Environment
http://www.sightmarketing.com maste078@umn.edu
http://unusuallygoodhaircuts.blogspot.com http://environment.umn.edu