Social Media and Your Business

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Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

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  • 1. Social Media & Your Business
    Leah D. Gordon
    Strategist
    Branding the Link
    2011 Morgan Stanley Smith Barney SE Region Women’s Symposium
    September 30, 2011
  • 2. Overview
    User statistics
    How social media is used
    Using social media for business
    www.LeahDGordon.com | @simpleelovlee
  • 3. Social Media
    The use of web- and mobile-based technologies to turn communication into interactive dialogue
    www.LeahDGordon.com | @simpleelovlee
  • 4. 5 things Social Media is not
    5. Just for kids.
    www.LeahDGordon.com | @simpleelovlee
  • 5. 5 things Social Media is not
    5. Just for kids.
    4. Just for experts.
    www.LeahDGordon.com | @simpleelovlee
  • 6. 5 things Social Media is not
    5. Just for kids.
    4. Just for experts.
    3. Static.
    www.LeahDGordon.com | @simpleelovlee
  • 7. 5 things Social Media is not
    5. Just for kids.
    4. Just for experts.
    3. Static.
    2. Popularity and numbers contest.
    www.LeahDGordon.com | @simpleelovlee
  • 8. 5 things Social Media is not
    5. Just for kids.
    4. Just for experts.
    3. Static.
    2. Popularity and numbers contest.
    1. Marketing. Its about connections.
    www.LeahDGordon.com | @simpleelovlee
  • 9. 5 things Social Media is
    5. Integration of technology, social interaction and construction of words, pictures, video and audio.
    www.LeahDGordon.com | @simpleelovlee
  • 10. 5 things Social Media is
    5. Integration of technology, social interaction and construction of words, pictures, video and audio.
    4. Zillions of conversations people are having online.
    www.LeahDGordon.com | @simpleelovlee
  • 11. 5 things Social Media is
    5. Integration of technology, social interaction and construction of words, pictures, video and audio.
    4. Zillions of conversations people are having online.
    3. A force to be reckoned with.
    www.LeahDGordon.com | @simpleelovlee
  • 12. 5 things Social Media is
    5. Integration of technology, social interaction and construction of words, pictures, video and audio.
    4. Zillions of conversations people are having online.
    3. A force to be reckoned with.
    2. A dialogue, not a monologue.
    www.LeahDGordon.com | @simpleelovlee
  • 13. 5 things Social Media is
    What is the most credible form of advertising?
    www.LeahDGordon.com | @simpleelovlee
  • 14. www.LeahDGordon.com | @simpleelovlee
  • 15. 5 things Social Media is
    5. Integration of technology, social interaction and construction of words, pictures, video and audio.
    4. Zillions of conversations people are having online.
    3. A force to be reckoned with.
    2. A dialogue, not a monologue.
    1. Word of mouth on steroids.
    www.LeahDGordon.com | @simpleelovlee
  • 16. Why Should I Care?
    www.LeahDGordon.com | @simpleelovlee
  • 17. Social Media
    3 out of 4
    www.LeahDGordon.com | @simpleelovlee
    Americans use social technology.
    Source: Forrester, The Growth of Social Technology, 2008
  • 18. Internet Use
    95,354,000
    www.LeahDGordon.com | @simpleelovlee
    Internet users in the United States.
    Source: Nielsen Online
  • 19. Internet Use
    94,013,200
    www.LeahDGordon.com | @simpleelovlee
    Population of Philippines
    Source: National Statistics Office
  • 20. Social Media & Business
    70%
    www.LeahDGordon.com | @simpleelovlee
    of small businesses promote
    on Facebook.
    Source: Regus
  • 21. Social Media & Business
    $26B
    www.LeahDGordon.com | @simpleelovlee
    spent on Internet advertising in 2011.
    Source: Internet Advertising Bureau
  • 22. www.LeahDGordon.com | @simpleelovlee
  • 23. www.LeahDGordon.com | @simpleelovlee
  • 24. www.LeahDGordon.com | @simpleelovlee
  • 25. How are my clients using social media?
    www.LeahDGordon.com | @simpleelovlee
  • 26. www.LeahDGordon.com | @simpleelovlee
  • 27. To provide customer service
    Product issues
    Suggestions for product or service improvements
    Better ways to communicate with customers
    www.LeahDGordon.com | @simpleelovlee
    Source: SocialMediaToday.com
  • 28. www.LeahDGordon.com | @simpleelovlee
  • 29. To manage reputations
    Most cost-conscious way for businesses to tweak brands in any direction they like.
    Monitor what people are saying.
    Share useful content and build friendly networks.
    www.LeahDGordon.com | @simpleelovlee
  • 30. To manage reputations
    $20M
    www.LeahDGordon.com | @simpleelovlee
    Amount spent by PepsiCo on social media in 2010.
    Source: PR Week
  • 31. To manage reputations
    www.LeahDGordon.com | @simpleelovlee
    $1M
    Monthly spending by BP on search marketing campaign
    Source: SearchEngineWatch.com
  • 32. To provide thought leadership
    Advocate ideas
    Demonstrates the value of ideas
    Thought leadership ends when the target audience accepts the idea
    www.LeahDGordon.com | @simpleelovlee
  • 33. To provide thought leadership
    $948
    www.LeahDGordon.com | @simpleelovlee
    IBM’s quantifiable value of social relationships in annualized new revenue for every new contact
    Source: Telegraph.co.uk
  • 34. www.LeahDGordon.com | @simpleelovlee
  • 35. To connect with friends & family
    Families live further apart
    More children leaving for college
    Refer each other to products and services
    www.LeahDGordon.com | @simpleelovlee
  • 36. To connect with friends & family
    1 in 7
    www.LeahDGordon.com | @simpleelovlee
    Grandparents are on Facebook.
    Source: Telegraph.co.uk
  • 37. To connect with friends & family
    6 billion
    www.LeahDGordon.com | @simpleelovlee
    Number of photos uploaded to Facebook a month
    Source: Pixable
  • 38. To connect with friends & family
    “Keeping in touch with friends.”
    www.LeahDGordon.com | @simpleelovlee
    Most popular use for social media
    Source: NM Incite
  • 39. What does this mean for me and my business?
    www.LeahDGordon.com | @simpleelovlee
  • 40. Social media & my business
    Join conversations.
    Reinforce your interpersonal networks.
    Build your web presence.
    Offer your expertise and solve problems.
    Stay relevant.
    www.LeahDGordon.com | @simpleelovlee
  • 41. #WealthManagement
    www.LeahDGordon.com | @simpleelovlee
  • 42. Reinforce your networks
    www.LeahDGordon.com | @simpleelovlee
  • 43. www.LeahDGordon.com | @simpleelovlee
  • 44. www.LeahDGordon.com | @simpleelovlee
    "Creativity & innovation drive new business." 
  • 45. www.LeahDGordon.com | @simpleelovlee