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Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
Social Media and Your Business
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Social Media and Your Business

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Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

Published in: Business, Technology
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  • 1. Social Media & Your Business <br />Leah D. Gordon<br />Strategist<br />Branding the Link<br />2011 Morgan Stanley Smith Barney SE Region Women’s Symposium<br />September 30, 2011<br />
  • 2. Overview<br />User statistics<br />How social media is used<br />Using social media for business<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 3. Social Media<br />The use of web- and mobile-based technologies to turn communication into interactive dialogue<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 4. 5 things Social Media is not<br />5. Just for kids.<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 5. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 6. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 7. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />2. Popularity and numbers contest. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 8. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />2. Popularity and numbers contest. <br />1. Marketing. Its about connections.<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 9. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 10. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 11. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 12. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />2. A dialogue, not a monologue.<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 13. 5 things Social Media is<br />What is the most credible form of advertising? <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 14. www.LeahDGordon.com | @simpleelovlee<br />
  • 15. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />2. A dialogue, not a monologue.<br />1. Word of mouth on steroids.<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 16. Why Should I Care? <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 17. Social Media<br />3 out of 4<br />www.LeahDGordon.com | @simpleelovlee<br />Americans use social technology.<br />Source: Forrester, The Growth of Social Technology, 2008<br />
  • 18. Internet Use<br />95,354,000<br />www.LeahDGordon.com | @simpleelovlee<br />Internet users in the United States.<br />Source: Nielsen Online<br />
  • 19. Internet Use<br />94,013,200<br />www.LeahDGordon.com | @simpleelovlee<br />Population of Philippines<br />Source: National Statistics Office<br />
  • 20. Social Media & Business<br />70%<br />www.LeahDGordon.com | @simpleelovlee<br />of small businesses promote<br /> on Facebook.<br />Source: Regus<br />
  • 21. Social Media & Business<br />$26B<br />www.LeahDGordon.com | @simpleelovlee<br />spent on Internet advertising in 2011.<br />Source: Internet Advertising Bureau<br />
  • 22. www.LeahDGordon.com | @simpleelovlee<br />
  • 23. www.LeahDGordon.com | @simpleelovlee<br />
  • 24. www.LeahDGordon.com | @simpleelovlee<br />
  • 25. How are my clients using social media? <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 26. www.LeahDGordon.com | @simpleelovlee<br />
  • 27. To provide customer service<br />Product issues<br />Suggestions for product or service improvements<br />Better ways to communicate with customers<br />www.LeahDGordon.com | @simpleelovlee<br />Source: SocialMediaToday.com<br />
  • 28. www.LeahDGordon.com | @simpleelovlee<br />
  • 29. To manage reputations<br />Most cost-conscious way for businesses to tweak brands in any direction they like. <br />Monitor what people are saying. <br />Share useful content and build friendly networks. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 30. To manage reputations<br />$20M<br />www.LeahDGordon.com | @simpleelovlee<br />Amount spent by PepsiCo on social media in 2010. <br />Source: PR Week<br />
  • 31. To manage reputations<br />www.LeahDGordon.com | @simpleelovlee<br />$1M<br />Monthly spending by BP on search marketing campaign<br />Source: SearchEngineWatch.com<br />
  • 32. To provide thought leadership<br />Advocate ideas<br />Demonstrates the value of ideas<br />Thought leadership ends when the target audience accepts the idea<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 33. To provide thought leadership<br />$948<br />www.LeahDGordon.com | @simpleelovlee<br />IBM’s quantifiable value of social relationships in annualized new revenue for every new contact<br />Source: Telegraph.co.uk<br />
  • 34. www.LeahDGordon.com | @simpleelovlee<br />
  • 35. To connect with friends & family<br />Families live further apart<br />More children leaving for college<br />Refer each other to products and services<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 36. To connect with friends & family<br />1 in 7<br />www.LeahDGordon.com | @simpleelovlee<br />Grandparents are on Facebook. <br />Source: Telegraph.co.uk<br />
  • 37. To connect with friends & family<br />6 billion<br />www.LeahDGordon.com | @simpleelovlee<br />Number of photos uploaded to Facebook a month<br />Source: Pixable<br />
  • 38. To connect with friends & family<br />“Keeping in touch with friends.”<br />www.LeahDGordon.com | @simpleelovlee<br />Most popular use for social media<br />Source: NM Incite<br />
  • 39. What does this mean for me and my business? <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 40. Social media & my business<br />Join conversations. <br />Reinforce your interpersonal networks.<br />Build your web presence. <br />Offer your expertise and solve problems. <br />Stay relevant. <br />www.LeahDGordon.com | @simpleelovlee<br />
  • 41. #WealthManagement<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 42. Reinforce your networks<br />www.LeahDGordon.com | @simpleelovlee<br />
  • 43. www.LeahDGordon.com | @simpleelovlee<br />
  • 44. www.LeahDGordon.com | @simpleelovlee<br />"Creativity & innovation drive new business." <br />
  • 45. www.LeahDGordon.com | @simpleelovlee<br />

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