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Social Media and Your Business

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Leah D. Wyatt
Leah D. Wyatt

Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

BusinessTechnology
1 of 45
Social Media & Your Business Leah D. Gordon Strategist Branding the Link 2011 Morgan Stanley Smith Barney SE Region Women’s Symposium September 30, 2011
Overview User statistics How social media is used Using social media for business www.LeahDGordon.com | @simpleelovlee
Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
5 things Social Media is not 5. Just for kids. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is not 5. Just for kids. 4. Just for experts. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. 1. Marketing. Its about connections. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. www.LeahDGordon.com | @simpleelovlee
5 things Social Media is What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. 1. Word of mouth on steroids. www.LeahDGordon.com | @simpleelovlee
Why Should I Care? www.LeahDGordon.com | @simpleelovlee
Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
How are my clients using social media? www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
To provide customer service Product issues Suggestions for product or service improvements Better ways to communicate with customers www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
www.LeahDGordon.com | @simpleelovlee
To manage reputations Most cost-conscious way for businesses to tweak brands in any direction they like. Monitor what people are saying. Share useful content and build friendly networks. www.LeahDGordon.com | @simpleelovlee
To manage reputations $20M www.LeahDGordon.com | @simpleelovlee Amount spent by PepsiCo on social media in 2010. Source: PR Week
To manage reputations www.LeahDGordon.com | @simpleelovlee $1M Monthly spending by BP on search marketing campaign Source: SearchEngineWatch.com
To provide thought leadership Advocate ideas Demonstrates the value of ideas Thought leadership ends when the target audience accepts the idea www.LeahDGordon.com | @simpleelovlee
To provide thought leadership $948 www.LeahDGordon.com | @simpleelovlee IBM’s quantifiable value of social relationships in annualized new revenue for every new contact Source: Telegraph.co.uk
www.LeahDGordon.com | @simpleelovlee
To connect with friends & family Families live further apart More children leaving for college Refer each other to products and services www.LeahDGordon.com | @simpleelovlee
To connect with friends & family 1 in 7 www.LeahDGordon.com | @simpleelovlee Grandparents are on Facebook. Source: Telegraph.co.uk
To connect with friends & family 6 billion www.LeahDGordon.com | @simpleelovlee Number of photos uploaded to Facebook a month Source: Pixable
To connect with friends & family “Keeping in touch with friends.” www.LeahDGordon.com | @simpleelovlee Most popular use for social media Source: NM Incite
What does this mean for me and my business? www.LeahDGordon.com | @simpleelovlee
Social media & my business Join conversations. Reinforce your interpersonal networks. Build your web presence. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee
#WealthManagement www.LeahDGordon.com | @simpleelovlee
Reinforce your networks www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee "Creativity & innovation drive new business." 
www.LeahDGordon.com | @simpleelovlee

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Social Media and Your Business

  • 1. Social Media & Your Business Leah D. Gordon Strategist Branding the Link 2011 Morgan Stanley Smith Barney SE Region Women’s Symposium September 30, 2011
  • 2. Overview User statistics How social media is used Using social media for business www.LeahDGordon.com | @simpleelovlee
  • 3. Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
  • 4. 5 things Social Media is not 5. Just for kids. www.LeahDGordon.com | @simpleelovlee
  • 5. 5 things Social Media is not 5. Just for kids. 4. Just for experts. www.LeahDGordon.com | @simpleelovlee
  • 6. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. www.LeahDGordon.com | @simpleelovlee
  • 7. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. www.LeahDGordon.com | @simpleelovlee
  • 8. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. 1. Marketing. Its about connections. www.LeahDGordon.com | @simpleelovlee
  • 9. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. www.LeahDGordon.com | @simpleelovlee
  • 10. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. www.LeahDGordon.com | @simpleelovlee
  • 11. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. www.LeahDGordon.com | @simpleelovlee
  • 12. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. www.LeahDGordon.com | @simpleelovlee
  • 13. 5 things Social Media is What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
  • 14. www.LeahDGordon.com | @simpleelovlee
  • 15. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. 1. Word of mouth on steroids. www.LeahDGordon.com | @simpleelovlee
  • 16. Why Should I Care? www.LeahDGordon.com | @simpleelovlee
  • 17. Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
  • 18. Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
  • 19. Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
  • 20. Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
  • 21. Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
  • 22. www.LeahDGordon.com | @simpleelovlee
  • 23. www.LeahDGordon.com | @simpleelovlee
  • 24. www.LeahDGordon.com | @simpleelovlee
  • 25. How are my clients using social media? www.LeahDGordon.com | @simpleelovlee
  • 26. www.LeahDGordon.com | @simpleelovlee
  • 27. To provide customer service Product issues Suggestions for product or service improvements Better ways to communicate with customers www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
  • 28. www.LeahDGordon.com | @simpleelovlee
  • 29. To manage reputations Most cost-conscious way for businesses to tweak brands in any direction they like. Monitor what people are saying. Share useful content and build friendly networks. www.LeahDGordon.com | @simpleelovlee
  • 30. To manage reputations $20M www.LeahDGordon.com | @simpleelovlee Amount spent by PepsiCo on social media in 2010. Source: PR Week
  • 31. To manage reputations www.LeahDGordon.com | @simpleelovlee $1M Monthly spending by BP on search marketing campaign Source: SearchEngineWatch.com
  • 32. To provide thought leadership Advocate ideas Demonstrates the value of ideas Thought leadership ends when the target audience accepts the idea www.LeahDGordon.com | @simpleelovlee
  • 33. To provide thought leadership $948 www.LeahDGordon.com | @simpleelovlee IBM’s quantifiable value of social relationships in annualized new revenue for every new contact Source: Telegraph.co.uk
  • 34. www.LeahDGordon.com | @simpleelovlee
  • 35. To connect with friends & family Families live further apart More children leaving for college Refer each other to products and services www.LeahDGordon.com | @simpleelovlee
  • 36. To connect with friends & family 1 in 7 www.LeahDGordon.com | @simpleelovlee Grandparents are on Facebook. Source: Telegraph.co.uk
  • 37. To connect with friends & family 6 billion www.LeahDGordon.com | @simpleelovlee Number of photos uploaded to Facebook a month Source: Pixable
  • 38. To connect with friends & family “Keeping in touch with friends.” www.LeahDGordon.com | @simpleelovlee Most popular use for social media Source: NM Incite
  • 39. What does this mean for me and my business? www.LeahDGordon.com | @simpleelovlee
  • 40. Social media & my business Join conversations. Reinforce your interpersonal networks. Build your web presence. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee
  • 42. Reinforce your networks www.LeahDGordon.com | @simpleelovlee
  • 43. www.LeahDGordon.com | @simpleelovlee
  • 44. www.LeahDGordon.com | @simpleelovlee "Creativity & innovation drive new business." 
  • 45. www.LeahDGordon.com | @simpleelovlee