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2014 NYC Bowling for Breastcancer.org - February 13, 2014
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2014 NYC Bowling for Breastcancer.org - February 13, 2014

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Join us for the knock-down event of the New Year for the media, marketing, and advertising industry. The 5th Annual NYC Bowling for Breastcancer.org event takes place on February 13, 2014, at Lucky …

Join us for the knock-down event of the New Year for the media, marketing, and advertising industry. The 5th Annual NYC Bowling for Breastcancer.org event takes place on February 13, 2014, at Lucky Strike Manhattan. Raising over $1.8M dollars and earning the support of the nation’s most prominent companies and organizations, the funds raised support Breastcancer.org, the world’s leading online resource for breast health and breast cancer information and support. For more information, visit www.bowlingforbreastcancer.org.

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  • 5th ANNUALThursday February 13, 2014 6-10pm
  • Update with new numbers.Create new chart:In 2013, the Ad Club and CMO Club joined the party- logo’s, some names and maybe a picture20th Television212NYC / ValueClick24/7 Real MediaA&E Television NetworksA+E NetworksAbout.comAccess 360 MediaAdAgeAdmeldAdSafe MediaAdvertising AgeAdweekAETNAIGAkamai TechnologiesAmazonAMC NetworksAmerican Express OPENAMMGAOL AdvertisingAOL IncArbitron Inc.Atmosphere ProximityBillboard (Prometheus Global Media)BizoBlack Twig CommunicationsBloombergBloomberg MediaBlueprint CleanseBreak MediaCalvin KleinCaratCasale MediaCBSCheezburger Inc.CitibankClickablecmi Communications Media Inc.CoCollectiveCohen & CompanyCollective MediaCombe IncorporatedComcastComcast InteractiveComcast NetworkscomScore, Inc.Consumer ReportsCrave OnlineCrown Media Family NetworksCrown Media Holdings, Inc.Cynopsis MediaCyrus CapitalDatran MediaDatran/ApertureDewey LeBoeufDigidayDigitas HealthDiligent Board BooksDiscovery CommunicationseMarketerESPNEvol8tionExperianExperianCheetahMailExperian HitwiseExperian Marketing - DASExperian SimmonsFacebookForbesForest LaboratoriesFOX Broadcasting CompanyFOX Cable NetworksFOX Hispanic MediaFOX News DigitalFOXNewsGame Show NetworkGfK MRIGoogleGroup MGSNHACHETTE FILIPACCHIHACHETTE FILIPACCHI MEDIAHACHETTE FILIPACCHI MEDIA U.S.Hallmark ChannelHealth CentralHearst DigitalHearst MagazinesHeartbeat IdeasHoly ChildHorizon InteractiveiMedia CommunicationsINGING AmericasInterpublicInvizua LimitedION Media NetworksION TelevisionJ3Jumpstart AutomotiveKrux DigitalL'Oreal USALifetime EntertainmentLiveIntentLOFTLotame Solutions, Inc.LVMH- Christian DiorLVMH/ Parfums Christian DiorMacy'sMacy's Merchandising GroupMarchex IncMartini MediaMaxus GlobalMcCannMECMedHelpMedia IQMediacomMediaCom U.S.MediaedgeMediaedge:CIAMediaLink LLCMediamark Research & IntelligenceMediaVestMeredith CorporationMeredith Women's NetworkMichael Lotitomichelemadansky consultingMilestonesMillennial MediaMindshareMorpheus MediaMRIMTVMTV NetworksNational Cable CommunicationsNational GeographicNational Geographic Global MediaNauticaNBCUniversalNeo@OgilvyNew York TimesNextMark Inc.NickelodeonNielsennight agencyOMDOmnicom Media Group DirectOmnicommediaGroupOptimediaOrange Advertising NetworkOTX ResearchPandora Media, IncParfums Christian DiorPBA BowlerPep BoysPfizerpgoa mediaPHDPlough Penny PartnersProcter & GamblePrometheusPublicis ModemPubMaticPulsePointQuadrantOnequbo Venture LLCRalph Laurenre:fuelRemedy Health MediaRye City Schoolsalesforce.comShow MediaSimulmediaSQAD Inc.SRDS, a Kantar Media CompanyStarcomMediavest GroupSundance ChannelTargetCastTargetSpotTeam GlassbergThe Huffington GroupThe New York Times CompanyThe Nielsen CompanyThe Wall Street JournalThe Weather ChannelTIBSTime Inc.Turner BroadcastingTurner Broadcasting Systems (CNN)turner entertainment networksTV GuideTV Guide Media Ad Sales GroupUMUnderscore Marketing LLCUndertoneUnileverUniversal McCannUnivisionUnivision CommunicationsUrban OutfittersUSA TODAYVCIVFViacom Media NetworksWalker CommunicationsWall Street JournalWalt Disney / ABCWarner Bros.WE EntertainmentWeather.comWebMDWeight WatchersWEtvWMI Media SolutionsWorldNowXaxisYahoo!Yahoo!, Inc.Zenith MediaZenith Media / 212NYCZenith Optimedia DirectZenithOptimedia
  • Update with new numbersQuestion: add call out with 4 star charity logo?Indicate this event represents xx% of the BCO budget?
  • Didn’t we create a smaller consolidated page with the next group of slides into one?
  • Since 2008, BCO website traffic continues to grow.2012 visits projected to grow by 35% over 2011In 2011, BCO had 7,809,207 unique visitors. Based on the data pulled today, unique visitors is trending at 33.44% over last year. So roughly, we can project a total of 10,420,606 unique visitors to BCO in 2012 or 10MM, respectively.
  • Devious Maids is an upcoming American television comedy-drama series created by Marc Cherry to air on Lifetime in 2013. September 2012 marks one year of Spanish content.
  • Change to 2014 but keep everything else the same. Same with subsequent pages – just change the year.
  • Change to 2014 but keep everything else the same. Same with subsequent pages – just change the year.
  • Add anything new of available, otherwise change year.
  • Change date
  • Transcript

    • 1. The Knock-Down Event of the New Year for the Media, Marketing, and Advertising Industry Your contributions enable us to spread critical breast cancer information to people around the world. 5th ANNUAL Bowling for Breastcancer.org Thursday, February 13, 2014 6–10 pm • Lucky Strike Lanes – NYC
    • 2. Over 100 Companies Have Participated
    • 3. Thousands of People Have Attended  1,224 registered + walk-in traffic  Over 220 advertisers, agencies, and media companies represented  In 2013, the Ad Club and the CMO Club joined the party
    • 4. Contributions Have Been Generous and Have Made a Big Difference Funds raised have supported:  award-winning website operations  Spanish-language initiative  online community  35% growth raised over the last four years $1.8 million
    • 5. About Breastcancer.org  A nonprofit organization providing the most reliable, complete, and up-to-date information about breast health and breast cancer  Averages 1.3 million visits each month  16.5 million visits in 2012  Celebrating 13 years of helping women and their loved ones make sense of the complex medical information about breast cancer Source: Google Analytics 2013
    • 6. Award-Winning Website  7,000 pages of original, expert-reviewed content  70,000 email registrants  70-member Professional Advisory Board  Mobile optimized  eHealthcare Leadership Awards: Breastcancer.org has won multiple eHealthcare Leadership Awards for Best Site Design and Health/ Healthcare Content since 2005. AWARDS  2011 Webby Awards: Breastcancer.org's Breast Cancer Diagnosis Guide was selected as an Official Honoree for the Education & Reference category in the 15th Annual Webby Awards.  2011 PR News’ Nonprofit PR Awards: Dr. Marisa C. Weiss was named Nonprofit Communicator of the Year.  Breastcancer.org was awarded 4 stars from Charity Navigator two years in a row.
    • 7. Source: Google Analytics 2013 16,529,926
    • 8. Spanish Update  Actress Judy Reyes is Breastcancer.org’s U.S. Hispanic spokeswoman. Stars in "Devious Maids" on Lifetime Television  Day-to-Day Matters and 2013 Research News translated into Spanish in 2013
    • 9. 2014 Bowling Sponsorships Perfect 300 Event Sponsor $30,000 ($21,000 deductible) Red Carpet $30,000 ($27,500 deductible) 5th Strike Music/Entertainment $20,000 ($17,600 deductible) Video/Photography $20,000 ($17,600 deductible) Agency Bonding Event $20,000 Strike Sponsorships Health/Fitness Raffle $15,000 ($13,600 is deductible) Demo/Presentation Table $15,000 ($13,600 deductible) Road Warrior Raffle $15,000 ($13,600 deductible) Strike Expert $15,000 ($13,600 deductible) Scorecard & Trophies $15,000 ($13,600 deductible) Auction $15,000 ($13,600 deductible)
    • 10. 2014 Bowling Sponsorships Lane Sponsorships Bowling Lane $ 7,500 ($6,500 deductible) VIP Bowling $10,000 ($8,800 deductible) Bowl With a CMO $10,000 ($8,800 deductible) Billiard Sponsorships Billiards Table $5,000 ($4,465 deductible) Supporting Sponsorships Enthusiast $500 ($390 deductible) Advocate $2,000 ($1,780 deductible) Supporting $3,000 ($2,674 deductible) Aficionado $4,000 ($3,565 deductible)
    • 11. 2014 Bowling Sponsorship Opportunities Perfect 300 Event Sponsor $30,000 Superior visibility during the event with signage and company logos associated with the delivery and service of food and drinks throughout the event, including logos on napkins, coasters, and servers’ t-shirts. NOTE: Naming rights as the Platinum “Official Sponsor” is available for a negotiated price. Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for a total of 20 participants/guests at the event Red Carpet $30,000 Name and logo surrounding the entrance to the event, registration desk, name tags, coat check, and signage at the exit table with gift bag distribution. Sponsor receives immediate visibility to all who attend as they are greeted and registered, as well as visibility as the participants leave. Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for a total of 20 participants/guests at the event
    • 12. 2014 Bowling Sponsorship Opportunities Music/Entertainment $20,000 Name and logo surrounding all the music and entertainment activities, including live DJ and roaming entertainment. Sponsor will be able to raffle a device pre-loaded with music or gift card to iTunes. Excellent sponsorship for a company in the music/entertainment business as it deepens the connection between the event activities and the company’s products/services. Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event Videography/Photography $20,000 Name and logo surrounding all video and photography activities, including live streaming of the event, photo booths, and roaming photographers. Great sponsorship for a company that participates in the online video and photo/image creation/sharing business as it deepens the connection between the event activities and the company’s products/services. Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event
    • 13. 2014 Bowling Sponsorship Opportunities Agency Bonding Event $20,000 ea. This first-of-its-kind special program helps connect senior media professionals from the agency with publishers and content producers. The agencies participating have agreed to make 5-6 of their senior media and account executives available to meet with the publisher/content producer teams. This meeting can be hosted as a breakfast or lunch meeting at an agreed-upon venue (either at the agency’s or publisher’s location). The meeting is intended to foster an open dialogue between the agency and sponsor with the goal of the discussions to clarify how to optimize a publisher’s/content producer’s relationship and work with the agency. These are not account-specific meetings. Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event. Plus, 4 of your participants will have access to the preview event with CMO Club attendees. NOTE: There is no actual or implied commitment from or on behalf of the agency to purchase advertising from or as a result of the sponsorship.
    • 14. 2014 Bowling Sponsorship Opportunities Auction $15,000 Name and logo surrounding the silent and live auctions. Several auction tables will contain items for preview and bidding. Sponsor receives high attendee visibility as attendees will be encouraged to review and bid on auction items throughout the night. Sponsor will announce the live auction winners. Excellent sponsorship for a company in the media auction business (ad network, exchange, SSP, DSP) as it deepens the connection between the event activities and the company’s products/services. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event Scorecard & Trophies $15,000 High level of visibility throughout the venue as the sponsor’s logo is placed on every scorecard video screen over each of 26 lanes. At the end of the event, the sponsor will announce the winners and hand out gifts for the highest and lowest scores, most strikes, and other bowling achievements. This is an excellent sponsorship opportunity for a company in the media research or ad tech business as it deepens the connection between the event activities and the company’s products/services around measurement and scoring. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event
    • 15. 2014 Bowling Sponsorship Opportunities Strike Expert $15,000 Sponsor a bowling pro to walk the lanes and give advice to the bowlers. The pro will wear a sponsor-provided bowling shirt with the sponsor’s name/logo. Tip sheets with “Sponsored by” will be handed out at the registration desk as well as placed at the tables at every lane. Be visible and relevant to all participants. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event Road Warrior Raffle $15,000 Receive access to all event attendees (approximately 500) with the opportunity to collect contact information from raffle participants. The raffle can include one major item or several lower-cost items, for a total value of $1,000. Sponsor will provide the item(s) and announce the winner(s) at the end of the evening. Recommended raffle items include a tablet (iPad mini, Amazon Fire, Google Nexus), headphones, carrying case, etc. Sponsor receives high visibility as two staff members will circulate throughout the venue selling raffle tickets and collecting contact information. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event
    • 16. 2014 Bowling Sponsorship Opportunities Demo/Presentation Table (4 available) $10,000 Sponsors receive a 6-foot display table and signage during event. Table can be used to promote company products/services or provide sampling (e.g., fragrance, make up, chocolates). Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event Bowl With a CMO (4 available) $10,000 In partnership with the CMO Club, the sponsor bowls with a designated CMO. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) plus one guest pass for a total of 9 participants at the event. Health/Fitness Raffle $ 7,500 Receive access to all event attendees (approximately 500) with the opportunity to collect contact info from raffle participants. The raffle can include one major item or several lower cost items, with a total value of $1,000. Sponsor will provide the item(s) and announce the winner(s) at the end of the evening. Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event
    • 17. 2014 Bowling Lane Sponsorship Opportunities Lane Sponsorships (37 bowling lanes available)  Bowling Lane $ 7,500 ea. 1 bowling team (1 lane with 8 bowlers)  VIP Bowling Lane (8 available) $10,000 ea. Private lane and bar located in the Luxe suite. Perfect for entertaining clients! 1 bowling team (1 lane with 8 bowlers)  Bowl with a CMO (4 available) $10,000 ea. Invite a CMO to bowl with your team! 1 bowling team (1 lane with 8 bowlers) Billiards Sponsorships (16 billiards tables available)  Billiards Table $ 5,000 ea. 1 billiards team (1 billiards table with 4 players)
    • 18. 2014 Bowling Lane Sponsorship Opportunities Enthusiast $500 1 guest Advocate $2,000 Company name is listed as a sponsor, includes 2 guests Supporting $3,000 Company name is listed as a sponsor, includes 3 guests Aficionado $4,000 Company name is listed as a sponsor, includes 4 guests
    • 19. Media Exposure for October 2013  Better Homes and Gardens  Cosmopolitan  Family Circle  Fitness  Forbes  Parents  Redbook  Ser Padres  SHAPE
    • 20. 2013 Media Placements Website Features Magazine Articles Press Coverage
    • 21. 22 Program Funding Support Breastcancer.org is a 501(c)(3) nonprofit organization supported by individuals, foundations, and corporations and has been identified as a 4-star charity by Charity Navigator. “We are proud to announce Breastcancer.org has earned our second consecutive 4-star rating. Receiving four out of possible four stars indicates that your organization adheres to good governance and other best practices that minimize the chance of unethical activities and consistently executes its mission in a fiscally responsible way. Only 17% of the charities we rate have received at least 2 consecutive 4-star evaluations, indicating that Breastcancer.org outperforms most other charities in America. This exceptional designation from Charity Navigator differentiates Breastcancer.org from its peers and demonstrates to the public it is worthy of their trust.” Ken Berger, President & Chief Executive Officer, Charity Navigator August 1, 2012
    • 22. 2014 Bowling Sponsorship Committee Contacts Would you like to reserve your sponsorship or do you have questions?  Leslie Laredo, Committee Chair: leslie@laredogroup.com  Johanna Shalhoub Morvan: jshalhoub@gmail.com  Adrienne Skinner, eMarketer: adrienne.skinner@gmail.com