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Buddy Media OnMedia CEO Presentation Deck
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Buddy Media OnMedia CEO Presentation Deck

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This is the deck I used at my CEO presentation at OnMedia.

This is the deck I used at my CEO presentation at OnMedia.

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Transcript

  • 1. OnMedia CEO Showcase February 3, 2009
  • 2.
    • The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users.
  • 3.
    • Banners do not work on the social networks.
  • 4.
    • The branded social media application — or app-vertisement — is the new ad unit.
  • 5. Buddy Media plans, builds, promotes and monitors "app-vertising" campaigns on Facebook, MySpace, Bebo, LinkedIn, iPhone and other social networks.
  • 6.
    • Founders: Mike and Kass Lazerow (4th start up)
    • NYC headquarters with 26 employees
    • Launched September 2007
    • 80 programs for 50 clients since launch
    • 138% revenue growth in Q4 2008
    • Premier investor syndicate ($8.2M raised to date)
      • Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
      • Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
    Buddy Media Company Overview
  • 7. Buddy Media’s Premium Client Base Agencies Brands
  • 8. Buddy Media’s Brand Advocate Process
  • 9.  
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  • 26. Reebok Talkin’ Krazy
  • 27. Paramount: The Uninvited
  • 28. Chevy Fuel Finder
  • 29. Intel InTru3D Application
  • 30.
    • OLD MODEL:
    • BUY IMPRESSIONS
  • 31.
    • NEW MODEL
    • BUY ENGAGEMENT
    • EARN LOYALTY
  • 32.
    • www.slideshare.net/lazerow
    Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com