OnMedia CEO Showcase February 3, 2009

The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users.

The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users.

Banners do not work on the social networks.

Banners do not work on the social networks.

The branded social media application — or app-vertisement — is the new ad unit.

The branded social media application — or app-vertisement — is the new ad unit.

Buddy Media plans, builds, promotes and monitors "app-vertising" campaigns on Facebook, MySpace, Bebo, LinkedIn, iPhone and other social networks.

Founders: Mike and Kass Lazerow (4th start up) NYC headquarters with 26 employees Launched September 2007 80 programs for 50 clients since launch 138% revenue growth in Q4 2008 Premier investor syndicate ($8.2M raised to date) Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners Buddy Media Company Overview

Founders: Mike and Kass Lazerow (4th start up)

NYC headquarters with 26 employees

Launched September 2007

80 programs for 50 clients since launch

138% revenue growth in Q4 2008

Premier investor syndicate ($8.2M raised to date)

Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund

Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners

Buddy Media’s Premium Client Base Agencies Brands

Buddy Media’s Brand Advocate Process

Reebok Talkin’ Krazy

Paramount: The Uninvited

Chevy Fuel Finder

Intel InTru3D Application

OLD MODEL: BUY IMPRESSIONS

OLD MODEL:

BUY IMPRESSIONS

NEW MODEL BUY ENGAGEMENT EARN LOYALTY

NEW MODEL

BUY ENGAGEMENT

EARN LOYALTY

www.slideshare.net/lazerow Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

www.slideshare.net/lazerow