OnMedia CEO Showcase February 3, 2009
<ul><li>The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users....
<ul><li>Banners do not work on the social networks. </li></ul>
<ul><li>The branded social media application — or app-vertisement — is  the new ad unit. </li></ul>
Buddy Media  plans, builds, promotes  and  monitors  &quot;app-vertising&quot; campaigns on Facebook, MySpace, Bebo, Linke...
<ul><li>Founders: Mike and Kass Lazerow (4th start up) </li></ul><ul><li>NYC headquarters with 26 employees </li></ul><ul>...
Buddy Media’s Premium Client Base Agencies Brands
Buddy Media’s Brand Advocate Process
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reebok Talkin’ Krazy
Paramount: The Uninvited
Chevy Fuel Finder
Intel InTru3D Application
<ul><li>OLD MODEL: </li></ul><ul><li>BUY IMPRESSIONS </li></ul>
<ul><li>NEW MODEL </li></ul><ul><li>BUY ENGAGEMENT  </li></ul><ul><li>EARN LOYALTY </li></ul>
<ul><li>www.slideshare.net/lazerow </li></ul>Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com
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Buddy Media OnMedia CEO Presentation Deck

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This is the deck I used at my CEO presentation at OnMedia.

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Transcript of "Buddy Media OnMedia CEO Presentation Deck"

  1. 1. OnMedia CEO Showcase February 3, 2009
  2. 2. <ul><li>The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users. </li></ul>
  3. 3. <ul><li>Banners do not work on the social networks. </li></ul>
  4. 4. <ul><li>The branded social media application — or app-vertisement — is the new ad unit. </li></ul>
  5. 5. Buddy Media plans, builds, promotes and monitors &quot;app-vertising&quot; campaigns on Facebook, MySpace, Bebo, LinkedIn, iPhone and other social networks.
  6. 6. <ul><li>Founders: Mike and Kass Lazerow (4th start up) </li></ul><ul><li>NYC headquarters with 26 employees </li></ul><ul><li>Launched September 2007 </li></ul><ul><li>80 programs for 50 clients since launch </li></ul><ul><li>138% revenue growth in Q4 2008 </li></ul><ul><li>Premier investor syndicate ($8.2M raised to date) </li></ul><ul><ul><li>Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund </li></ul></ul><ul><ul><li>Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners </li></ul></ul>Buddy Media Company Overview
  7. 7. Buddy Media’s Premium Client Base Agencies Brands
  8. 8. Buddy Media’s Brand Advocate Process
  9. 26. Reebok Talkin’ Krazy
  10. 27. Paramount: The Uninvited
  11. 28. Chevy Fuel Finder
  12. 29. Intel InTru3D Application
  13. 30. <ul><li>OLD MODEL: </li></ul><ul><li>BUY IMPRESSIONS </li></ul>
  14. 31. <ul><li>NEW MODEL </li></ul><ul><li>BUY ENGAGEMENT </li></ul><ul><li>EARN LOYALTY </li></ul>
  15. 32. <ul><li>www.slideshare.net/lazerow </li></ul>Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

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