Layar introduction for developers

Layar introductionfor developersCreating augmented reality experiences on the world’s leading platformOctober 2011

Contents • What is Layar? • Why choose Layar? • How does it work? • Creating layers • Getting started • Developer support© Layar 2011

What is Layar?© Layar 2011

What is Layar? • Layar is a mobile platform for discovering digital information about the physical world around you • Using Augmented Reality (AR) technology, Layar displays “layers” of digital information to the users’ mobile phones • These layers can contain digital information related to both geolocation as well as objects (images)© Layar 2011

Open platform • Layar offers an open platform to publish, discover and search for augmented reality layers • Layar provides the mobile application and infrastructure • Third party developers create the layers© Layar 2011

The Layar ecosystem Generic view End user Content Layers Distribution Brands, Layar Developerspublishers platform Search & Discovery Creativity,High quality Impactful AR + passion, + Layar features = content experiences dedication © Layar 2011

Why choose Layar?© Layar 2011

Why choose Layar? • Create augmented reality experiences in an easy and affordable way • Publish your content for an audience of more than 1.5M active users worldwide - by far the biggest reach of all mobile AR browsers (see next slide) • Beneﬁt from the shared knowledge in the Layar developer community of more than 9,000 developers© Layar 2011

Download ﬁgures from Android market July 2011 # of downloads Rating Layar 1M - 5M Wikitude 500k - 1M Junaio 100k - 500k© Layar 2011

Layar USP’s for developers • Largest reach in mobile AR • Open platform, ﬂexible API • Healthy ecosystem • Active developer community • Available for iOS & Android • AR for your own app (with Layar Player) • Testing environment • Extensive list of features (see next slide)© Layar 2011

Layar features • Layar Vision image recognition • Support for 3D models • Support for animated augments • Sharing to Facebook & Twitter • Layer actions: call, email, share, web page • Support for audio/video • Gaming elements: autotriggers, relative POIs, point-to-point • Layar Player (adding AR to your own app) • Payment platform (with PayPal)© Layar 2011

Layar key ﬁgures July 2011 • Number of active users: 1.5M • Number of published layers: 2,500 • Number of supported languages: 15 (Dutch, Spanish, French, Italian, Cantonese, Simpliﬁed Chinese, German, Greek, Russian, Portuguese, Turkish, Japanese, Swedish, Korean, Slovakian)© Layar 2011

How does it work?© Layar 2011

A bit of historyLayar 1.0 Layar 2.0 Layar 3.0 Layar 3.1May 2009 August 2009 December 2009 April 2010Netherlands only Worldwide 3D OpenGL AR view Paid layers5 layers developed release with Paypalin-house Open API © Layar 2011

A bit of history (cont’d)Layar 3.5 Layar 4.0 Layar 5.0 Layar 6.0June 2010 September 2010 February 2011 (beta) October 2011Stream local search More interactive API Sharing to social media Layar Visionacross layers Improved UX Animation Real-time, client-side Improved UX image recognition © Layar 2011

AR smartphone requirements GPS Accelerometer Where am I? How is my phone oriented in the world? Compass Gyroscope (optional) In which direction am I looking? To provide a smoother experience Camera Internet connectivity What do I see in the real world? To connect to the digital world© Layar 2011

Terminology • Layer: a layer of digital information (a group of augments) in the Layar Browser or Player • GeoPOI: A point of interest with a speciﬁc latitude and longitude associated with it. GeoPOIs are rendered in the Layar Browser and Player. The GeoPOI can be a real location or a relative location around the user. • Target object: the thing on your desk, the picture in the magazine, the street art outside. You can augment a wide range of physical items with ease.* • Augment: the digital interpretation of a target object or a geoPOI. It’s attached to a target object or geoPOI as seen through the lens of a mobile phone. * Target objects with many visual details, angles, and contrast work best. Simple, rounded,© Layar 2011 low contrast targets and highly repetitive patterns are more difﬁcult to recognize.

Layar product portfolio LayarBrowser Layar environment Layar Connect Third-party Layar Content Server Layar (augments) Layar Feature Layar Service PublishingLayar Repository Provider SitePlayer© Layar 2011

Layar product portfolio • The Layar Browser is the world’s ﬁrst and leading mobile AR browser, offering users to see augments for objects and geoPOIs • The Layar Player is an SDK to integrate the an AR experience in your own app in an easy and convenient way • Layar Connect is an API to the Layar server and offers third parties to build an end-to-end, one-stop-shop content management system for layers© Layar 2011

Creating layers© Layar 2011

Creating layers • Layers are built using simple web technology • You can use programming languages like PHP, MySQL, Java etc as long as the response is in JSON format© Layar 2011

Terminology of UI assets© Layar 2011

Third party tools • Instead of creating your own layer service, you can use one of the third party tools developed by the community, e.g.: • Porpoise Open source server software • Hoppala Augmentation Hosted solution, easy to use • More tools? Check the Layar website© Layar 2011

Pricing© Layar 2011

Pricing model • With Layar Vision, Layar introduces a pricing model for developers and publishers based on usage of Layar Vision layers in the Layar Browser or Layar Player • The Layar Player SDK is free of charge for application developers to integrate into a mobile application • The Layar Browser is free to use for end users© Layar 2011

Pricing Layar Vision GeoLayar Browser + Player € 0.01 per match per monthMonthly usage fee ﬁrst 10,000 matches per month are FREE FREE max € 1,000 per month© Layar 2011 Prices valid until May 1, 2012

Pricing explanation • The Layar Browser and the Layar Player monthly usage fees are based on the number of object matches using Layar Vision • An object match is counted for each target object that is successfully tracked and the associated content displayed to the user for at least 1 second • The maximum usage fee per month is capped at € 1,000 • First 10,000 matches per month are free of charge© Layar 2011

Pricing examples Number of matches per month Usage fee per month 5,000 €0 10,000 €0 15,000 €50 100,000 €900 110,000 €1000 200,000 €1000 1,000,000 €1000© Layar 2011

Step 1: Create a developer account 1. Create Layar account on www.layar.com 2. Create developer account on www.layar.com/development (Click here for detailed instructions)© Layar 2011

Step 2: Create a layer • Create a layer deﬁnition in the Layar publishing environment (Click here for detailed instructions)© Layar 2011

Step 2: Create a layer • http://layar.com/publishing • Add all the static content and metadata of a layer • Listing details • Look & feel • Service provider URL • Layer type (2D, 3D, Layar Vision)© Layar 2011

Step 3: Create a layer service • Create a layer service for delivering the augments to the Layar Browser or Player • The following elements are needed to set up a layer service: • A public web server • A database • A layer can be written in various programming languages, as long as the response is in JSON format (Click here for detailed instructions and sample code)© Layar 2011

Step 3: Create a layer service • HTTP request with the following parameters • Latitude, longitude, ﬁlter settings.... • Response • JSON data containing geoPOI or object information© Layar 2011

Developer support • The following support resources provide a wealth of information for developers: • Layar developer wiki • Layar developer support environment© Layar 2011

Testing environment • Layar offers developers to test their layers before publishing: • Through the API test page in the publishing platform • Via the Layar Browser • Layers in testing phase of development are only visible to the developer (when logged in with developer account) (Click here for detailed instructions)© Layar 2011

Thank you

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