Jure Sustersic Monetization through Ovi Services


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Monetizing Applications through Ovi Services/ Jure Sustersic, 5. 3.2010 Hagenberg

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  • Our Software Story – it is about how we will fit together technologies – that allow for elegantly connected services At the platform level, you can see Nokia follows a portfolio approach. (doesn’t show Series 30). One of our strengths has, and still is, being able to offer devices across a complete spectrum of users, and price points – from Nokia 1202 at 24 Euro’s to newly announced N900. As we look at the Application Level, for those of you have invested years in mobile development, you would know developing for Symbian takes skill. It’s tough work – and certainly when its done right it is a beautiful thing. But .. It’s tough work. It’s important going forward that we enable a larger, much larger, developer audience. From professional ISV’s, Service and Content Providers, Web and IT Shops and even Casual Developers. A complex language like Symbian C++ is not appropriate. Java and Flash are good, and will continue to be available to developers thru the platforms. But another factor needs to be incorporated, which is cross platform. Not just across mobile but across desktop, mobile and in increasing cases embedded devices. (think automotive, think health care, think gaming, think…. ) What Nokia has done, is abstract from the platform level.. 1) offer web run time. We use standard internet technologies: html, css and javascript. Plus a little mix of platform services to create very cool applications. More on that later.. 2) thru it’s acquisition of Trolltech, offer Qt. This is a cross platform application framework.. What does that mean.. Not only is Qt write-once, deploy anywhere; but it is also native coding. So you get performance, you get multi-tasking, you get dynamic API’s. (more on that later.. ) Finally, we have talked plenty during Nokia world about Ovi and in particular Ovi Maps. The key developer message here, is that Ovi is open. 3 rd party developers can extend their applications into the Ovi ecosystem and provide value to our consumer and differentiation to their consumer (one in the same person). We will allow WRT to do this, we will allow Qt to do this.
  • - Ovi is Nokia’s consumer Internet Services, aiming for 300 millions active users by 2011 - Nokia is giving access to developers industry leading contextual Ovi platform With the Ovi API’s and Ovi SDK beta, Nokia is making it easier for web publishers and developers to create relevant applications with integrated services and native-like user interfaces both for mobile and web.
  • Primary distribution channel Worldwide coverage Your content Important thing: if and when you publish to Ovi Store: pls let me know – I might be able to find other opportunities for selected apps
  • Summary - The online banner generator enabled Ovi Store publishers to upload their brand logo, choose an Ovi color pallet and produce a co-branded "Available on Ovi Store" co-branded banner. The publisher can then embed their banner code. Banner hosting is provided by Nokia
  • Seven languages:
  • Jure Sustersic Monetization through Ovi Services

    1. 1. © 2010 Nokia 1 Monetization through OVI Services Jure Sustersic Developer Relations & Business development Forum Nokia EMEA
    2. 2. Company © 2010 Nokia 2 Confidential Elegantly Connected Services g y Service Level Apps Level Platform Level
    3. 3. © 2010 Nokia 3 Ovi is Open to Developers p p • Nokia is opening up Ovi Services platform to developers to build relevant apps with integrated services • Ovi Store is the primary OVI channel for 3rd parties Ovi Services Ovi APIs Ovi SDK
    4. 4. © 2010 Nokia 4 Nokia app distribution matrix Ovi Store Pre-Load 3rd Party Channels Content Aggregators & O C t tA t Operators t
    5. 5. © 2010 Nokia 5 Why Nokia Created Ovi Store y • Combines the best features, existing audiences and extensive partnerships in Nokia’s content services into one unified service • Builds on years of Nokia’s global and local distribution experience, experience content partnerships and millions of existing registered developers in Nokia’s developer community • Nokia’s next generation content service is intuitive, consumer-centric, and encourages discovery, consumption and sharing of mobile content 5 © 2009 Nokia
    6. 6. © 2010 Nokia 6 What is Ovi Store? • Powerful channel with content from a global P f l h l ith t tf l b l developer base • Free and premium content p • Content available by category, device and market • Wide coverage of content: – Applications – Widgets – Video – Personalization – Games – Audio 6 © 2009 Nokia
    7. 7. © 2010 Nokia 7 Better and Better in Fast Iterations
    8. 8. © 2010 Nokia 8 Wide range of devices supported g pp Supported Example Platform Experience devices d i devices d i Web Runtime widget with S60 5.0 and later Nokia 5800, N97 touch support All S60 3.2 S60 / Web Runtime widget / Flash Some S60 3.1 N96 Symbian All S60 products with Mobile web browser Various XHTML-MP XHTML MP browser S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220 Java client with QVGA and HVGA Nokia 6300 Series 40 All Series 40 products with S i d t ith Mobile Web browser Various XHTML-MP browser MeeGo Mobile Web browser Maemo 5 and higher Nokia N900 Desktop* Web browser PC * “Desktop experience is browse only and does not support side loading " Desktop 8 © 2009 Nokia
    9. 9. © 2010 Nokia 9 Content Formats Supported pp Content format Possible content File extensions Availability areas Symbian application Applications - * .sis .sisx All publishers (must be Symbian Signed to pass Games - * QA) Java application Applications - * .jar +.jad All publishers (must be Java Verified to pass QA) Games - * WRT widget Applications - * .wgz All publishers Games - * Flash application Applications - * .sis .sisx .nfl All publishers Games - * Ovi Application (future) Applications . All publishers Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only .amr Video Personalization - .3gp .mp4 Premium publishers only Theme Personalization - Theme .sis .nth Premium publishers only Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only Video center stream Videos .vcfg Premium publishers only 9 © 2009 Nokia
    10. 10. © 2010 Nokia 10 Opportunity for Content Publishers pp y • 70/30 revenue share* h • Payment via credit card and premium SMS • Worldwide distribution and visibility • Self-service content publishing via Publish.ovi.com *For credit card: Less applicable taxes. *For mobile billing: Less applicable taxes and fixed billing charges 10 © 2009 Nokia
    11. 11. © 2010 Nokia 11 Publish to Ovi (publish.ovi.com) (p ) • S lf Self-service t l allowing publishers t easily i tool ll i bli h to il distribute and monetize content on Ovi. • Benefits of publishing on Ovi: –EEasy access t a single channel to i l h l reaching millions of consumers worldwide – Monetize applications and content with Nokia-provided billing – Fast time to market via self-serve publishing – Real time sales and usage reports • Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.
    12. 12. © 2010 Nokia 12 Content Publishing Flow g Content partner Content Add new Add QA Content Registration promotion Content items Metadata process published & Validation and sales Payment Reporting 12 © 2009 Nokia
    13. 13. © 2010 Nokia 13 Commercial Framework Rewarding revenue share of 70% • For credit card transactions developers receive 70% of the end user price less price, applicable taxes, for transactions through direct mobile carrier billing, developers receive 70% of the end user price, less applicable taxes and fixed billing charges Taxes € 0.75 (€5.00) (€5 00) 15% Billing Ch Billi Charges Consumer pr price of gross €1.70 rice 40% Publisher Share Consume er of gross less €1.785 €1 785 taxes 70% Nokia/Other Share after taxes €0.765 €0 765 C and charges 30% Approximately 92% to operator; 8% to billing partner after taxes, billing charges g g 13 © 2009 Nokia
    14. 14. © 2010 Nokia 14 Choosing Price Points g
    15. 15. © 2010 Nokia 15 Promotional Opportunities pp • Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store. • Spotlight provides marquee exposure to a targeted audience actively looking for mobile content. content • Other co-marketing opportunities available g pp • Nokia recommends • Co-marketing campaigns • D Deep-linking li ki 15 © 2009 Nokia
    16. 16. © 2010 Nokia 16 Ovi Publish Online Banner Generator Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to easily design your own personalized "Available on Ovi“ banners Link from publish.ovi.com Choose language
    17. 17. © 2010 Nokia 17 Enter application details, choose a device image and a banner “call to action” Cut and past banner code to your blog or web site Upload your application logo choose a color Generate banners
    18. 18. © 2010 Nokia 18 Digital Marketing Support g g Ovi Publish Digital Marketing Details • Provides support for seven languages – English – German – Chinese – Spanish – Italian – Russian – Brazilian • Brand id li B d guidelines & support t • Tips and tricks http://promotions.ovi.com/toolkit/
    19. 19. © 2010 Nokia 19 Reporting and payment p g p y • Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish • Ovi Store’s reporting tool provides following details for publishers – Downloads (total, by item, by device, by country) – Estimated revenue ( total, by item, by device, by country) • Nokia manages p y g payments back to p publishers 19 © 2009 Nokia
    20. 20. © 2010 Nokia 20 … let’s look at some examples
    21. 21. © 2010 Nokia 21 Ad-Funded models? • InnerActive Ad-Optimisation platform for Developers • We up oaded nine ga es us g the InnerActive S e uploaded e games using e e c e SDK to O o Ovi Store," reports Mathieu Castelli, CEO and founder of C4M, publisher of a successful game series. "Once it was implemented in our main engine, we started releasing paid and ad-funded version of our apps with no extra effort," Castelli says says.
    22. 22. © 2010 Nokia 22 Premium only? y • Office Suite from MobiSystems ($19.99) Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in the European market due t Ovi marketing efforts and opportunities. We have th E k t d to O i k ti ff t d t iti W h also entered new markets in Asia and South America and we have increased brand awareness for the OfficeSuite through the different promotions and banners on Ovi Store " Store."
    23. 23. © 2010 Nokia 23 Freemium • HandyWi lets consumers find and connect to millions of hotspots around the world, and easily re-establish connections to private portals without having to re-navigate cumbersome login forms. re navigate – Since it was made available in Ovi Store, HandyWi has been downloaded over 475,000 times in 199 countries. – "Si "Since publishing on O i St bli hi Ovi Store we h have seen a 200% iincrease i th in the number of registered user on the website HandyWi.com. We have also seen a more then 300% increase in the amount of advertising revenues. Ovi Store b N ki h h l d us to b O iS by Nokia has helped become the number one Wi Fi utility h b Wi-Fi ili for Nokia Symbian devices.“ – Upsell to HandyWi+ ( y ($2.99))
    24. 24. © 2010 Nokia 24 Freemium contd • “Four weeks after we launched on the O S “ f Ovi Store, we became the number one download. Eighty-five percent of the consumers who downloaded the app became active users.“ • Shortly after launch Shazam doubled the amount of countries they were in from 60 to over 120 120. • Shazam comes in a free version and a premium version. After 30 days the consumer can pay a one- time f of $4 99 USD for continued premium service, ti fee f $4.99 f ti d i i or use the limited version for free.
    25. 25. © 2010 Nokia 25 Taking C a ge o Your Mobile Brand a g Charge of ou ob e a d • Print ads from Metro Sweden promote Nokia N97 mini, Ovi Store, and Metro widget • Ovi Store featured placement for Metro widget id t • ‘The traffic implications of having Metro News on Nokia devices are huge.’ • ‘The decision to launch a news widget on the N97 was an easy “yes”.’ • ‘Within 8 weeks, we had a product delivering Within weeks rich content in 8 languages.’
    26. 26. © 2010 Nokia 26 Where next • Opening up of the Ovi Stack to increase your application relevancy O i f th O i St k t i li ti l (Ovi APIs) • Increased support for alternative business models pp • More focus on locally tailored content • Aggressive local market rollouts • Constantly evolving consumer experience and increasing market awareness
    27. 27. © 2010 Nokia 27 Where do I start…. start http://Publish.ovi.com htt //P bli h i Thank you!