4. 11
20 A NEW HOPE THE APPLE IPAD GIVES
Adage.com
Book of Tens: Biggest Stories of the Year
Published: December 13, 2010
“One would think Steve Jobs was
the second coming for the
publishing industry, the way iPad
frenzy hit once the tablet launched
in April. There have been scores of
iPad editions, including some very
nice ones from Wired, Popular
Science, The Wall Street Journal
and USA Today. Heck, News Corp.
boss Rupert Murdoch even
assembled a team of pop culture
all-stars to create content for his
brand-new all-iPad venture, The
Daily. Early results show wide
disparities in just how valuable the
device has been for publishers,
with tech and science titles
showing more impact, but it will be
tough to determine whether that
hope turns into dollars until iPads
and subscription offers become
commonplace.”
More on: http://adage.com/bookoftens2010/article?article_id=147633
6. 11
20 COMPANIES ADAPT TO VIDEO AGE
Economist
Words fail them
Nov 22nd 2010 | from The World In 2011 PRINT EDITION
"… In the past three years video has
come from nothing to make up nearly half
of internet traffic; by 2012 it is likely to
be more than three-quarters. So far
corporations have taken a back seat in
this growth, but in 2011 they will climb
into the front and start to drive it. …"
More on: http://www.economist.com/node/17493438
8. 11
20 THE PRODUCTIVITY IMPERATIVE
McKinsey Quarterly
Global forces shaping the future of business and society
November 2010
Developed-world economies will need
to generate pronounced gains in
productivity to power continued
economic growth. The most dramatic
innovations in the Western world are
likely to be those that accelerate
economic productivity
More on: http://www.mckinseyquarterly.com/special_topics.aspx?stid=104&srid=57
9. 11
20 A BEAUTIFULLY DESIGNED LOBBY
Harvard Business Review
The Top Six Innovation Ideas of 2011
8:23 AM Thursday December 16, 2010
"… In 2011, a marginal dollar invested in
a lobbying campaign may yield far
greater returns than a dollar invested in a
brave new technology innovation. …"
More on: http://blogs.hbr.org/schrage/2010/12/the-top-six-innovation-ideas-o.html
10. ou
Y
n k
h a
T
LEADING WORLDS
Help companies to create, execute and present Marketing Strategies
Visit http://www.leadingworlds.com/blog