The document discusses using a split screen in a music video. It summarizes feedback from a target audience research group. Some felt a split screen could get confusing if used frequently or didn't make sense in the storyline. Others said it was too complicated. The majority supported using a split screen once to show an artist singing sadly while their love interest is with someone else, to explicitly show their heartbreak. One person suggested it could work for showing memories. Some ideas are presented for how to use a split screen in the music video narrative. In conclusion, a split screen was seen as interesting but also potentially confusing or hard to follow.

1. Question 3: What is your opinion
of using a split screen on a music
video with two storylines going
on?
Target audience research questionnaire.

2. The results:
What is your opinion of using a split screen on a music video with two storylines going on?
Positive opinion Negative opinion.

3. Individual answers:
One member of the target audience research
group suggested that it was a good idea
although it ’may get confusing for the audience’.
This highlights to us that if we use the split
screen it should not be too frequently and also
make perfect sense with in the storyline.

4. Individual answers:
 Another said that we shouldn’t use the split screen because it is too ‘complicated’.
Because the majority answered that we should include a split screen I think we
should include one to please the majority. However; if we do, it should only be
included once and perhaps be on introduced to show the artist singing into
camera with a sad expression and then in editing we will add a split screen
showing his love interest with another man. The idea that the artist is singing
about his heartbreak is then explicit. I think it may be too confusing to try to imply
that two actions are happening at the same time. A split screen works better to
show the connection between two shots.

5. Individual answers:
One also suggested ‘if it was memories yes’. This
statement complies with my idea on the previous
slide to show the artist reminiscing. The fact that
one of the target audience members has
specifically highlighted this shows that we should
consider this idea.

6. Possible ideas:
This split screen shows a romantic couple.
We could use the editing technique in this
way for our music video. It shows the
couple physically distanced from each
other. However, the man looks as though
he still has her on his mind (connoted by
the split screen) whereas the woman
appears to be looking over him, not
interested. This could be used in our
narrative as the female is more vacant
whereas the male has an unrequited love
for her.

7. Other ideas…
A split screen is used here to introduce
the artists (characters) in the beginning
of the music video. It was suggested in
our target audience focus group (On
SoundCloud) that we introduce the
female first however we can’t do that
because we have to introduce the start
that we are launching first. Although we
could show both on a split screen at the
beginning of the music video.

8. In conclusion…
Many suggested that the use of a split screen
would be ‘interesting’ and ‘complex’ although
it also may be ‘confusing’ and ‘hard to follow
at times’