2. Nearly 8 years from when we were once
Newhouse students, the media has changed
substantially.
Consumers live in a world that is even MORE
fast paced, MORE global, and MORE highly
personalized than ever before.
3. Technological gadgets, like the ipad and iphone,
have now taken over, and pay walls are no longer
an annoyance, but a way of gaining the content
the consumer is actually after.
The consumers select specifically what they want
to watch, much like an HBO model, instead of
subscribing to cable or buying a satellite dish,
and then receiving an allotment of channels.
They prefer being able to reach their content
wherever they happen to be.
4. Televisions and computers are of course still used
quite frequently, especially with the emergence of
quality 3D viewing and large touch screens.
However, smaller gadgets reign supreme in this new
age, and are able to access and play a substantial
amount of content. People prefer their portability in
an even faster paced, more global world.
The global span develops as quickly as these devices
quicken and connect people all over the world with
extreme ease.
5. As the devices remain fairly similarly to those of
today, simply with more interactive options, the
programming becomes much more global, as the
devices allow consumers to reach internationally
produced content quickly via the web.
The stereotypical reality TV buzz has lessened, as
people now have more control and interactivity in
their programming, they feel that this input in reality
TV directs it too much.
However live shows, like boxing and concerts have
become much more viewed, for the same reasons.
6. Programming is much less regulated, as
consumers pick what they pay for specifically.
Although, certain programming, like
children’s shows, is of course still regulated.
Within this system of deregulation, some
content becomes more extreme, and niche
programming is able to flourish.
7. As pay walls have risen, producers have the
need to include interactivity within the
programming, in order for the consumer to
feel like they’re getting their monies worth.
Tweeting, texting in, etc. will be largely used
to not only decide upon the specifics of the
content, but will also be used to generate
buzz around the programming.
8. As consumers select their content, and then
have influence over it, they feel as it almost a
part of who they are as people.
Producers will key in on this, and try to
expand their programming into as many
venues as they possibly can, including
through paraphernalia, in both online and in
physical forms.
9. The consumers drive the future market. They
want their media to be catered to them, and
to have a hand in it in turn.
They will feel that this is their right, as they
pay for specific content.
They will also believe that the content they
have chosen to watch is a direct reflection
upon them, and will therefore demand more
of the producers of their content.
10. When: Summer 2020 (noon-10pm)
Where: Large outdoor venue
What: The music festival will be streamed
lived on YouTube.com, which is owned by
Google. A limited number of tickets will be
sold for the festival, but there will be many
interactive features for people watching on
their computers or mobile devices.
11. Advertising has become more extreme, and
much more personalized, given the
personalized content that consumers are now
subscribing to.
Advertising is also much less regulated.
12. Corporate sponsorship, ticket sales, and
payment for streaming viewing will earn
Doople money.
There will be two sponsors for each stage,
and overall sponsors, advertised around the
festival, as well.
13. The event will be heavily focused on charity.
The music will be mainstream, popular artists
with large fan bases.
BEFORE THE CONCERT:- 50,000 tickets will
be available for purchase on a side bar of
Doople.com (search engine) in advanced only.
A portion of the proceeds will be donated to
one of three charities, which can be chosen
by the ticketholder when purchasing tickets.
14. Consumers have the option of watching on a variety
of other different devices, such as their iPad or
smartphone. It will then go to On Demand, where
bonus content will be available as well.
There will be a delayed broadcast of the full concert
two nights after the live event, where users will have
to pay a subscription to access it on the premium
channel Doople+ to watch the television premiere
15. “DooplePLUS,” Doople’s premium subscription
channel, will re-broadcast the concert after the
concert in primetime.
“DooplePLUS on Demand” will have the concert
available to subscription holders for 1 month,
plus bonus content, interviews and “The Making
of the Doople Music Festival.”
Touch screen remote: access to products
16. During the television premiere, users will have the
ability to, using their touch-televisions, interact
directly with what is going on. Interactive polls that
are paid for by sponsors will appear with specific
events.
This will also help advertisers gather marketing data,
by polling their consumers directly on what they
would like to know to help target the audience and
sell their product more effectively.
17. For every 25-minute performance on the live stream via
YouTube.com, there will be 4 minutes of advertising by
corporate sponsors. The last minute before the next
artist will be devoted to the interactive voting process.
Prior to the concert, Doople can purchase Facebook ads,
Twitter ads, YouTube ads, radio spots, billboards, etc.
Dooplewill also advertise through “Pay by Tweet”, where
the first 1,000 people to allow Doople to advertise on
their Twitter (ie: “Just got my ticket to Doople Music
Festival on July 10, 2020! Get yours HERE.”) will be
emailed a free ticket for the festival.
18. The lineup of artists will be shown on the home page of Doople.com
for a month prior to the festival.
Internet users will be able to click the name of an artist, which will take
them to the artist’s website to listen to music, buy merchandise, etc.-
APP for Smartphone ($1.99): look at the lineup, artist biographies,
listen to music, etc.
The viewers at home will be able to choose which artists they want to
watch based on their musical preference, using a button that will pop
up on screen prior to the artist’s set (Lady Gaga vs. Taylor Swift).
Viewers from home and concertgoers will be able to donate $10 to one
of the three charities via text message. (Text 1 to DOOPLE (366753) to
donate $10 to the Make A Wish Foundation, etc…) Viewers and
concertgoers will also be able to participate in a “charity competition”
via Twitter.
19. Before the concert, Twitter will advertise the
contest: Help “trend” one of the three charities,
and the charity with the most trends by the
end of the concert will be the “winner.”
Twitter will donate $.25 for every trend to the
winning charity, and Doople, Inc. will match
that amount.
20. Viewers from home and concertgoers will be able
to Tweet to a live feed during the set of the artist
they are watching to choose the encore song
performed using #hashtags and @Doople[Artist].
A live poll will be shown on a screen next to each
stage and the most voted song will be
performed. Using a “ratings” system, the artist
with the most watched set online will be given
$100,000 by Doople to donate to the charity of
their choice, and some kind of tangible prize.
21. People love music, no matter the year.
People love charity.
Interactive media is the way of the future.
Internet is the most popular medium
http://www.polleverywhere.com/multiple_choice_polls/MT
c2ODY4NTUxNw
http://www.polleverywhere.com/free_text_polls/MTMzNjE
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