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Mega food eatingwell_2012_proposal
- 1. MegaFood Advertising Proposal 2012 Integrated Ad Proposal, submitted to IMG Branding September 26th, 2011
- 2. Print Advertising • Proposed Frequency: 5X • Schedule: March/April – Nov/Dec • Full page: $14,999 net per insertion • Circulation: 500,000 guaranteed rate base
- 3. Dedicated Email Blasts • Frequency: 2X • 250,000 names per mailing • CPM: $25 x 500,000 = $12,500 • Can contain multiple links back to MegaFood site and/or MegaFood Facebook
- 4. e-Newsletters • Proposed Frequency: 6X • Schedule: Jan, Feb, March, May, July, Sept • Sponsorship includes 728x90 and 160x600 • $3,000 per edition x 6 = $18,000 • Circulation / list size: 500,000 • Each ad can link to the same or different MegaFood site or Facebook pages
- 5. Exclusive Online Content Sponsorship • Whole food content with whole food advertising (MegaFood). • Three ad positions plus sponsor tile, including an in-page video unit (300x250) • 100,000 Page Views per month including this landing page plus all related recipe links. • Three month sponsorship (Jan- March) • $35 CPM @ 300,000 impressions = $10,500
- 6. Proposal Re-cap & Value Added Opportunities Proposal • Proposed print investment: $85,496 (includes existing page in Jan/Feb issue at $10,500) • Proposed online investment: $41,000 • Total investment: $126,496 Potential Value Added Services • Print & Online Ad directory • e-Newsletters, dedicated e-mail blasts, bonus site impressions • Surveys: Pre and Post-Campaign Awareness Study, conducted via e-mail • Consumer sampling: MORE + Fitness Women’s Half Marathon, April 13-14 New York City, in the EatingWell pavilion • Custom site-managed themed sweepstakes Note: Volume of value added commensurate with contracted annual advertising investment.
- 7. Proposal Re-cap & Value Added Opportunities Proposal • Proposed print investment: $85,496 (includes existing page in Jan/Feb issue at $10,500) • Proposed online investment: $41,000 • Total investment: $126,496 Potential Value Added Services • Print & Online Ad directory • e-Newsletters, dedicated e-mail blasts, bonus site impressions • Surveys: Pre and Post-Campaign Awareness Study, conducted via e-mail • Consumer sampling: MORE + Fitness Women’s Half Marathon, April 13-14 New York City, in the EatingWell pavilion • Custom site-managed themed sweepstakes Note: Volume of value added commensurate with contracted annual advertising investment.