1. How to use Social Media to Communicate Chris Campbell Lakeshore Branding chris@lakeshorebranding.com For Villages, Cities and Towns

2. Hi, my name is Chris Campbell Marketing Consultant for brands like Dell, Gortex, Jamba Juice and Chicago Bears Certified and degree in Online Marketing & Communication Started digital marketing agency 3 years ago

3. Think Social Media is a Fad?

4. Quotes ”You have to meet people where they’re at,” said Durst, who feels that social media offerings by legislators should complement town halls and face-to-face contact, not replace them. Rep. Branden Durst, R-Meridian (Idaho) Source: IdahoReporter.com

5. Why Social Media?

6. Social Media Basics for Government Start early Build to scale Innovate where necessary Make it easy to find, share and act Pick which communities to participate Channel online enthusiasm into specific, targeted activities that further the village’s goals Source: Edelman Social Pulpit- Barack Obama’s Social Media Toolkit (PDF)

7. Starting Early Get feedback prior to campaign or project launch Don’t be afraid of crowd sourcing- (empowering active members of the community to manage the communication) Define social communications goals early Is the objective awareness, or to elicit action?

8. Keep It Simple

10. Facebook

11. Facebook Why Facebook? Est. 116mm+ users in US Destination site- most users visit daily Actions such as ‘Liking’ and commenting occur naturally Not just for young demographic

13. Twitter

14. Twitter Why Twitter? Becoming people’s main source for news Excellent for sharing breaking news Politicians use Twitter to keep followers updated, engaged

15. Twitter Stats

16. YouTube

17. YouTube Why YouTube? Second largest search engine in the world Great vehicle for being authentic and transparent Easy to share video on social media channels Share speeches and sessions that most can’t attend Nothing sells your town like a video Encourage stakeholders to create response videos (engagement)

18. Flickr

19. Flickr Why Flickr? Largest online source of photos Very easy and cheap to host, organize and share photos If video is not available, photos are next great resource for stakeholders Also host videos Document project improvements and upgrades Create a group to encourage stakeholders to share their photos

20. Thank you for your time. Chris Campbell Lakeshore Branding (312) 229-0038 Chris@LakeshoreBranding.com Find this presentation online at www.LakeshoreBranding.com/slides

21. Resources General Social Media for Government Resource http://www.usa.gov/webcontent/technology/other_tech.shtml 34 ways to use YouTube http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/ In-depth Social Media for Government Presentation http://www.slideshare.net/mixtmedia/social-media-for-government-32309-1185070

22. Trust Trust in Government is rising "Our greatest challenge and mandate in government is regaining the public's trust," said Rep. Mike Quigley, D-Ill... "It means not just paying lip service, but taking financial responsibility, transparency and ethics as seriously as the voters want us to. If we can make the tough decisions and prove these as our priorities to the public, trust will follow.“ Source: NextGov Increasing importance of transparency (Open Government)

23. Trust in Government Grows Source: Edelman Trust Barometer 2010

24. Government Makes a Rebound Source: Edelman Trust Barometer 2010

25. How Trust Fits In Source: Mixt Media

26. Transparency

27. Transparency Not just for the White House Yuma legislator boosts transparency Rep. Lynne Pancrazi, D-Yuma, sponsored House Bill 2707 this past legislative session. The bill requires tow truck companies to disclose their ownership while applying for contracts with the Department of Public Safety for towing and storing vehicles. Source: 5/5/2010 Yuma Sun

28. Choose Your Communities Wisely