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Problem - Individuals
• The only option people have for their diagnoses
• Opinion of the physician that is listening to them.
• Not enough physicians in Latin America
• Few data to diagnosis
• Scarcity of specialists or even physicians.
Problem - Corporate
• Maintain your partner’s Health
• Reduce Cost Treatment
• Incentive Healthy Behavior
Solution
• Notwithstanding the availability of medical information
in the internet,
• Information is disconnected
• Individual profile
• Needs.
• People will subscribe Flextracker
• Preventive medicine
• Receive customized data and diagnosis
• Such a way they are not able to receive nowadays.
Fungal Infections
Mycoses
Sensors
• Accelerometer
• GPS
• Compass
• Camera – Heartbeat
• Voice Recognition
• Form Input
• Tracking Emotion
How it Works
• Service packages to autonomous individuals.
• Packages will differ in scope, wideness and depth of results,
• Follow-up & attendance in health-oriented personal behavior.
• Continuously but easily inputted data about feeding, weight, blood pressure,
pulse, etc.
• Companies Monitoring individual health data.
• Trade the medical devices needed for daily use,
• Specialized personnel to analyze data,
• Advice and calling for examination if a vestige of problem appears.
• Our direct client will be the monitoring companies
(we prefer a B2B model).
Business Model
• Brokerage commission on services traded at the platform.
• Target is 10%.
• For individually contracted service of heath monitoring
• Charge users a yearly fee $ 10 for basic service package,
• $ 50 yearly for the standard package
• $ 100 yearly for the premium service package.
• Corporations will have discounts depending on scale.
Competition
• Several companies working on the medical field.
• Building solutions for hospitals
• Help with a specific pathology.
• Our strategy is to integrate data from these solutions
• Makes it available for other stakeholders.
• Not incentive to share data among medical companies
• Get few or no economic incentive to share their data
• Medical companies expend a lot of money to obtain it.
• We expect some resistance from traditional players.
• Create synergy with the traditional industry, instead of competition.
• Expected that Health Authorities to regulate the borderlines for
trading upon individual health data.
Team
Laercio Simoes
CEO & Founder
Software Enginner –
USP & Singularity
Jean Carlo Viterbo
Strategic
Business Administration –
USP & Singularity
Sponsors
Roadmap - FlexSensing
• Skin
• Sensors
• Diabetes
• Obesity
• Hormonal
• Ophthalmology
• Audiometry
• Dentistry
• Cardiology
Cash Flow
Customers
• Alfa Users
• 10 Users
• 3 Corporative Customers in Brazil
• Beta Users Start January/2014
Lessons Learned
• Improve Customer User Interface
• Non Invasive
• Improve Privacy Protection
• Automatic Measures
• Better Feedback to Users evaluate your Data
• Medical Support
• Build Native App
•Change User Behavior
Thanks
Laercio Simoes
laercio@hpcbrasil.com
www.flextracker.net
www.flexsensing.com

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Flexsensing nxtp

  • 1.
  • 2. Problem - Individuals • The only option people have for their diagnoses • Opinion of the physician that is listening to them. • Not enough physicians in Latin America • Few data to diagnosis • Scarcity of specialists or even physicians.
  • 3. Problem - Corporate • Maintain your partner’s Health • Reduce Cost Treatment • Incentive Healthy Behavior
  • 4. Solution • Notwithstanding the availability of medical information in the internet, • Information is disconnected • Individual profile • Needs. • People will subscribe Flextracker • Preventive medicine • Receive customized data and diagnosis • Such a way they are not able to receive nowadays.
  • 5.
  • 6.
  • 8. Sensors • Accelerometer • GPS • Compass • Camera – Heartbeat • Voice Recognition • Form Input • Tracking Emotion
  • 9.
  • 10.
  • 11. How it Works • Service packages to autonomous individuals. • Packages will differ in scope, wideness and depth of results, • Follow-up & attendance in health-oriented personal behavior. • Continuously but easily inputted data about feeding, weight, blood pressure, pulse, etc. • Companies Monitoring individual health data. • Trade the medical devices needed for daily use, • Specialized personnel to analyze data, • Advice and calling for examination if a vestige of problem appears. • Our direct client will be the monitoring companies (we prefer a B2B model).
  • 12. Business Model • Brokerage commission on services traded at the platform. • Target is 10%. • For individually contracted service of heath monitoring • Charge users a yearly fee $ 10 for basic service package, • $ 50 yearly for the standard package • $ 100 yearly for the premium service package. • Corporations will have discounts depending on scale.
  • 13. Competition • Several companies working on the medical field. • Building solutions for hospitals • Help with a specific pathology. • Our strategy is to integrate data from these solutions • Makes it available for other stakeholders. • Not incentive to share data among medical companies • Get few or no economic incentive to share their data • Medical companies expend a lot of money to obtain it. • We expect some resistance from traditional players. • Create synergy with the traditional industry, instead of competition. • Expected that Health Authorities to regulate the borderlines for trading upon individual health data.
  • 14. Team Laercio Simoes CEO & Founder Software Enginner – USP & Singularity Jean Carlo Viterbo Strategic Business Administration – USP & Singularity
  • 16. Roadmap - FlexSensing • Skin • Sensors • Diabetes • Obesity • Hormonal • Ophthalmology • Audiometry • Dentistry • Cardiology
  • 18. Customers • Alfa Users • 10 Users • 3 Corporative Customers in Brazil • Beta Users Start January/2014
  • 19. Lessons Learned • Improve Customer User Interface • Non Invasive • Improve Privacy Protection • Automatic Measures • Better Feedback to Users evaluate your Data • Medical Support • Build Native App •Change User Behavior