SlideShare a Scribd company logo
1 of 14
Marketing your practice on a shoestring
Robert E. Goff
Formerly Executive Director & CEO University Physicians Network (UPN)
Robert has over 40 year of experience in the healthcare industry, a significant portion of that with physicians, independent
physicians, on strategies to improve their practices, and to allow them to survive in the changing environment.
03
The information presented is for general information only and are not meant to substitute for legal advice.
Always seek the advice of an attorney on legal matters.
The presenter makes no recommendations as to an individual physician’s participation or non-participation
with any specific health plans, insurance company or payer. Each physician is urged to give due and proper
consideration to their own individual practice needs and act independently regardless of the actions or non-
action of other physicians.
Legal Guidance
Copy righted © material is subject to fine of $5000 per occurrence
Official Disclaimer
04
• Deductibles and higher cost sharing have dampened demand for physician visits
• Patient loyalty has been replaced by transactional experiences
• Competition from urgent care
• Competition from telemedicine
Patient Volume is Down
05
• Create greater awareness of your practice and what it offers
• The more people that know of your existence, your availability, and have a positive impression, the
greater likelihood yours will be the practice they seek out.
Market Your Practice
06
• Invest in business cards for each of your
staff.
• You have just turned them into
marketers for your practice
Simple Promotions
My Card
07
• ON THE WALL -Get your diplomas
and all that professional recognitions
hanging in your private office or in boxes
on the wall of your waiting room. Give
your patients some sense of the clinical
knowledge that you possess. They may
also find that there are links between you
and themselves, such as old school ties.
Simple Practice Promotions
YOUR SMILING FACE -Especially in multi-
physician practices, put pictures on the wall of each
physician, non-physician practitioner. Include the
name and a brief biographical sketch. Some offices
have included pictures of the nursing staff. Patients
are more comfortable knowing whom they are seeing
and knowing a bit about them.
08
• GET OUT – Get known
• Community exposure/Community events
• Free screenings a health fairs
– Offer low/free camp physicals
• Educational programs at civic and
religious organizations
• Offer “medical advice” in local
newspapers and/or local radio stations
• Join civic organizations and encourage
staff to do the same
– Local business organizations
(Rotary)
• Perhaps offer to be company
physician
• Think ethnically, religiously,
demographically, geographically
Simple Practice Promotions
• TAP INTO YOUR DATA
• Capture email addresses
• Send reminders for appropriate services
• Remind patients of usually “no deductible”
services”
• Introduce new services
• Offer education that is current – flu season,
back to school/camp, etc
09
• Be findable – it’s expected
• Make sure you have a presence, and that
it represents you well.
– Your practice vision
– Tout all the great things about your
practice
– Your physician credentials
– Special services and anything that
makes you special.
– About your specialty, and general
appropriate educational materials
• How to reach you
– Schedule appointments by phone,
and online
The Internet
• Google yourself
• See where you are being listed.
• If you find yourself improperly listed, try to
correct the information.
• If you find yourself on a rating site with
negative comments, generally you can
comment back, even if you are angry, a
reasonable and concerned counter-posting
presents you in a positive.
10
• HOW AM I DOING?
• A call to a patient by a member of your
staff after the first visit is an unexpected
and long remembered mark of a caring
practice.
• It will also be the source of great
information on how your practice is doing
in the eyes of your patients.
• Give an employee this responsibility in
the evening, after hours, with a script and
some questions. Make sure they know if
the patient has another appointment
scheduled, the call can serve as a
reminder.
Make The Visit About Them
• HOW ARE YOU DOING?
• Call after a patient's return home from the hospital
or the evening after an outpatient procedure. Your
call says you care. – Especially important if their
care was by a hospitalist of other specialist.
11
• Protect your existing referral sources
• Professional Referrals are all about personal relationships
• Quality is assumed
• Build a data base
• Who refers, what
• Physicians
• Non-physicians
• Give them what they want (within the law)
• Who do you know? – ask what is important
• Updates, calls, letters, what will make for a better/easier referral?
• Communicate what is great about your practice
• Don't assume that they know
• Consistently communicate with them – touch them often
• Respect their staff
• Entertain appropriately
• Make them feel appreciated – its relationships
• Physician Liaison
• Who works the relationship?
• Plan for referrals and referral relationships
Referral's are the life blood of a Specialists' practice
12
• A positive patient experience with your practice leads to positive stories by the patient to friends,
family, and co-workers
• A negative experience leads to the same
• The patient experience is every element of their transaction with your practice, you, as well as your
staff
Remember marketing is everyone’s Responsibility
13
• While greater awareness may increase inquiries
and contacts to your practice, your practice must
be structured to be ready for the patient
• Make sure your staff is welcoming
• Make your schedule accommodating
• Try to accommodate every prospective
patient the same day
• Add telemedicine to your practice services – new
source or revenue/patients & satisfaction for
existing
Make sure your practice is patient ready
• 68% of calls by prospective patients are poorly
handled.
• 90% of staff never invite the patient to make an
appointment
Marketing your practice on a shoestring

More Related Content

What's hot

8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them
8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them
8 Common Claim Denials By Your Medical Insurance Provider and How to Fight ThemPreston Chase Zeller
 
The Modern Age of Fraud and Abuse Compliance
The Modern Age of Fraud and Abuse ComplianceThe Modern Age of Fraud and Abuse Compliance
The Modern Age of Fraud and Abuse CompliancePSOW
 
2015 Aflac Workforces Report: Snapshot of Employee Findings
2015 Aflac Workforces Report: Snapshot of Employee Findings2015 Aflac Workforces Report: Snapshot of Employee Findings
2015 Aflac Workforces Report: Snapshot of Employee FindingsAflac
 
Medicalpresentationwebsite
MedicalpresentationwebsiteMedicalpresentationwebsite
Medicalpresentationwebsitemdnunez
 
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...Patrick Hurley
 
Billing and insurance FAQ
Billing and insurance FAQBilling and insurance FAQ
Billing and insurance FAQSummit Health
 
Catholic Healthcare Stark Presentation
Catholic Healthcare Stark PresentationCatholic Healthcare Stark Presentation
Catholic Healthcare Stark Presentationosmalegal
 
Fraud prevention for health insurers
Fraud prevention for health insurersFraud prevention for health insurers
Fraud prevention for health insurersDoug Brockway
 
The medical billing process
The medical billing processThe medical billing process
The medical billing processRahul Akula
 
Train-the-Trainer Luncheon Presentation
Train-the-Trainer Luncheon PresentationTrain-the-Trainer Luncheon Presentation
Train-the-Trainer Luncheon PresentationLindsay Helmbock
 
Is Selling Your TPL Accounts Right for You?
Is Selling Your TPL Accounts Right for You?Is Selling Your TPL Accounts Right for You?
Is Selling Your TPL Accounts Right for You?Michael Bumann, FFEMT
 
Medical Practice Financing
Medical Practice FinancingMedical Practice Financing
Medical Practice FinancingHippoLending1
 
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped Out
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped OutCommercial Payor Behavioral Health Audits: How to Avoid Getting Wiped Out
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped OutEpstein Becker Green
 
Credit Reports and Credit Scores
Credit Reports and Credit ScoresCredit Reports and Credit Scores
Credit Reports and Credit Scores- Mark - Fullbright
 
Health care ethics 5
Health care ethics 5Health care ethics 5
Health care ethics 5Tarek Sallam
 

What's hot (20)

8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them
8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them
8 Common Claim Denials By Your Medical Insurance Provider and How to Fight Them
 
The Modern Age of Fraud and Abuse Compliance
The Modern Age of Fraud and Abuse ComplianceThe Modern Age of Fraud and Abuse Compliance
The Modern Age of Fraud and Abuse Compliance
 
2015 Aflac Workforces Report: Snapshot of Employee Findings
2015 Aflac Workforces Report: Snapshot of Employee Findings2015 Aflac Workforces Report: Snapshot of Employee Findings
2015 Aflac Workforces Report: Snapshot of Employee Findings
 
Things That Can Hurt Your Credit Score
Things That Can Hurt Your Credit ScoreThings That Can Hurt Your Credit Score
Things That Can Hurt Your Credit Score
 
Medicalpresentationwebsite
MedicalpresentationwebsiteMedicalpresentationwebsite
Medicalpresentationwebsite
 
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...
Diagnostics Lab Executives Reveal Their Biggest Revenue Cycle Management Chal...
 
Billing and insurance FAQ
Billing and insurance FAQBilling and insurance FAQ
Billing and insurance FAQ
 
Evie Resume.doc
Evie Resume.docEvie Resume.doc
Evie Resume.doc
 
MedClaim Alliance
MedClaim AllianceMedClaim Alliance
MedClaim Alliance
 
Costs draftsmen
Costs draftsmenCosts draftsmen
Costs draftsmen
 
Catholic Healthcare Stark Presentation
Catholic Healthcare Stark PresentationCatholic Healthcare Stark Presentation
Catholic Healthcare Stark Presentation
 
Fraud prevention for health insurers
Fraud prevention for health insurersFraud prevention for health insurers
Fraud prevention for health insurers
 
SUMMARY
SUMMARYSUMMARY
SUMMARY
 
The medical billing process
The medical billing processThe medical billing process
The medical billing process
 
Train-the-Trainer Luncheon Presentation
Train-the-Trainer Luncheon PresentationTrain-the-Trainer Luncheon Presentation
Train-the-Trainer Luncheon Presentation
 
Is Selling Your TPL Accounts Right for You?
Is Selling Your TPL Accounts Right for You?Is Selling Your TPL Accounts Right for You?
Is Selling Your TPL Accounts Right for You?
 
Medical Practice Financing
Medical Practice FinancingMedical Practice Financing
Medical Practice Financing
 
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped Out
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped OutCommercial Payor Behavioral Health Audits: How to Avoid Getting Wiped Out
Commercial Payor Behavioral Health Audits: How to Avoid Getting Wiped Out
 
Credit Reports and Credit Scores
Credit Reports and Credit ScoresCredit Reports and Credit Scores
Credit Reports and Credit Scores
 
Health care ethics 5
Health care ethics 5Health care ethics 5
Health care ethics 5
 

Similar to Marketing your practice on a shoestring

Combatting Doctor Google
Combatting Doctor GoogleCombatting Doctor Google
Combatting Doctor GoogleJim Cucinotta
 
Cutting out cuts from medical practice
Cutting out cuts from medical practiceCutting out cuts from medical practice
Cutting out cuts from medical practiceAnjali Malpani
 
Social communication2
Social communication2Social communication2
Social communication2Nidhi Vats
 
Where Do Medical Assistants Work?
Where Do Medical Assistants Work?Where Do Medical Assistants Work?
Where Do Medical Assistants Work?Everest College
 
Web based tutorial final
Web based tutorial finalWeb based tutorial final
Web based tutorial finalann1027ette
 
Why Hospitals need to prescribe Information therapy
Why Hospitals need to prescribe Information therapy Why Hospitals need to prescribe Information therapy
Why Hospitals need to prescribe Information therapy Dr Aniruddha Malpani
 
Empathy and Lean - Quality and Metrics
Empathy and Lean - Quality and MetricsEmpathy and Lean - Quality and Metrics
Empathy and Lean - Quality and MetricsEndeavor Management
 
How to Impact 10,000 People
How to Impact 10,000 PeopleHow to Impact 10,000 People
How to Impact 10,000 PeopleJim Cucinotta
 
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice Bureau
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice BureauPatient Rights and Responsibilities, by Christine Lang of Citizens Advice Bureau
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice BureauHIVScotland
 
Setting up Private Practice .ppt.pptx
Setting up Private Practice .ppt.pptxSetting up Private Practice .ppt.pptx
Setting up Private Practice .ppt.pptxMohan Kubendra
 
Jennifer N Johnson's Resume
Jennifer N Johnson's ResumeJennifer N Johnson's Resume
Jennifer N Johnson's ResumeJennifer Johnson
 
Obtaining dental practice growth through nurturing relationships with your ex...
Obtaining dental practice growth through nurturing relationships with your ex...Obtaining dental practice growth through nurturing relationships with your ex...
Obtaining dental practice growth through nurturing relationships with your ex...Carolyn S Dean
 
Top Five Reasons Physical Therapy Practices Fail
Top Five Reasons Physical Therapy Practices FailTop Five Reasons Physical Therapy Practices Fail
Top Five Reasons Physical Therapy Practices FailJim Cucinotta
 
7 Smart Steps to Marketing Your Medical Practice
7 Smart Steps to Marketing Your Medical Practice7 Smart Steps to Marketing Your Medical Practice
7 Smart Steps to Marketing Your Medical PracticePractice On Your Terms
 
Mystery shoppers & supper with consultants
Mystery shoppers & supper with consultantsMystery shoppers & supper with consultants
Mystery shoppers & supper with consultantsUCLPartners
 
Seminar pedodontic dental set up
Seminar pedodontic dental set upSeminar pedodontic dental set up
Seminar pedodontic dental set upasjad ansari
 
Maura McLaughlin, MD - Start Lean, Think Big How to start your own DPC pract...
Maura McLaughlin, MD - Start Lean, Think Big  How to start your own DPC pract...Maura McLaughlin, MD - Start Lean, Think Big  How to start your own DPC pract...
Maura McLaughlin, MD - Start Lean, Think Big How to start your own DPC pract...Hint
 
Week #2 sbirt attc webinar series th
Week #2 sbirt attc webinar series thWeek #2 sbirt attc webinar series th
Week #2 sbirt attc webinar series thbrittneyleanngraves
 
Why Patient Engagement is Imperative: Implications for research, healthcare, ...
Why Patient Engagement is Imperative: Implications for research, healthcare, ...Why Patient Engagement is Imperative: Implications for research, healthcare, ...
Why Patient Engagement is Imperative: Implications for research, healthcare, ...Canadian Cancer Survivor Network
 

Similar to Marketing your practice on a shoestring (20)

Combatting Doctor Google
Combatting Doctor GoogleCombatting Doctor Google
Combatting Doctor Google
 
Cutting out cuts from medical practice
Cutting out cuts from medical practiceCutting out cuts from medical practice
Cutting out cuts from medical practice
 
OBAMACARE 101
OBAMACARE 101OBAMACARE 101
OBAMACARE 101
 
Social communication2
Social communication2Social communication2
Social communication2
 
Where Do Medical Assistants Work?
Where Do Medical Assistants Work?Where Do Medical Assistants Work?
Where Do Medical Assistants Work?
 
Web based tutorial final
Web based tutorial finalWeb based tutorial final
Web based tutorial final
 
Why Hospitals need to prescribe Information therapy
Why Hospitals need to prescribe Information therapy Why Hospitals need to prescribe Information therapy
Why Hospitals need to prescribe Information therapy
 
Empathy and Lean - Quality and Metrics
Empathy and Lean - Quality and MetricsEmpathy and Lean - Quality and Metrics
Empathy and Lean - Quality and Metrics
 
How to Impact 10,000 People
How to Impact 10,000 PeopleHow to Impact 10,000 People
How to Impact 10,000 People
 
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice Bureau
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice BureauPatient Rights and Responsibilities, by Christine Lang of Citizens Advice Bureau
Patient Rights and Responsibilities, by Christine Lang of Citizens Advice Bureau
 
Setting up Private Practice .ppt.pptx
Setting up Private Practice .ppt.pptxSetting up Private Practice .ppt.pptx
Setting up Private Practice .ppt.pptx
 
Jennifer N Johnson's Resume
Jennifer N Johnson's ResumeJennifer N Johnson's Resume
Jennifer N Johnson's Resume
 
Obtaining dental practice growth through nurturing relationships with your ex...
Obtaining dental practice growth through nurturing relationships with your ex...Obtaining dental practice growth through nurturing relationships with your ex...
Obtaining dental practice growth through nurturing relationships with your ex...
 
Top Five Reasons Physical Therapy Practices Fail
Top Five Reasons Physical Therapy Practices FailTop Five Reasons Physical Therapy Practices Fail
Top Five Reasons Physical Therapy Practices Fail
 
7 Smart Steps to Marketing Your Medical Practice
7 Smart Steps to Marketing Your Medical Practice7 Smart Steps to Marketing Your Medical Practice
7 Smart Steps to Marketing Your Medical Practice
 
Mystery shoppers & supper with consultants
Mystery shoppers & supper with consultantsMystery shoppers & supper with consultants
Mystery shoppers & supper with consultants
 
Seminar pedodontic dental set up
Seminar pedodontic dental set upSeminar pedodontic dental set up
Seminar pedodontic dental set up
 
Maura McLaughlin, MD - Start Lean, Think Big How to start your own DPC pract...
Maura McLaughlin, MD - Start Lean, Think Big  How to start your own DPC pract...Maura McLaughlin, MD - Start Lean, Think Big  How to start your own DPC pract...
Maura McLaughlin, MD - Start Lean, Think Big How to start your own DPC pract...
 
Week #2 sbirt attc webinar series th
Week #2 sbirt attc webinar series thWeek #2 sbirt attc webinar series th
Week #2 sbirt attc webinar series th
 
Why Patient Engagement is Imperative: Implications for research, healthcare, ...
Why Patient Engagement is Imperative: Implications for research, healthcare, ...Why Patient Engagement is Imperative: Implications for research, healthcare, ...
Why Patient Engagement is Imperative: Implications for research, healthcare, ...
 

More from CureMD

Damn the Deductibles - CureMD Webinar
Damn the Deductibles - CureMD WebinarDamn the Deductibles - CureMD Webinar
Damn the Deductibles - CureMD WebinarCureMD
 
Smart tips to improve practice performance
Smart tips to improve practice performanceSmart tips to improve practice performance
Smart tips to improve practice performanceCureMD
 
9 steps to successful ehr implementation
9 steps to successful ehr implementation9 steps to successful ehr implementation
9 steps to successful ehr implementationCureMD
 
Mastering MACRA: A Beginner’s Guide to New Reimbursement Models
Mastering MACRA: A Beginner’s Guide to New Reimbursement ModelsMastering MACRA: A Beginner’s Guide to New Reimbursement Models
Mastering MACRA: A Beginner’s Guide to New Reimbursement ModelsCureMD
 
Preparing for the Conclusion of ICD-10 Grace Period
Preparing for the Conclusion of ICD-10 Grace Period Preparing for the Conclusion of ICD-10 Grace Period
Preparing for the Conclusion of ICD-10 Grace Period CureMD
 
Connecting healthcare providers and public health departments
Connecting healthcare providers and public health departmentsConnecting healthcare providers and public health departments
Connecting healthcare providers and public health departmentsCureMD
 
How to Care for the Millennial Patient?
How to Care for the Millennial Patient?How to Care for the Millennial Patient?
How to Care for the Millennial Patient?CureMD
 
The Bumpy Road Ahead New Challenges Facing Practices
The Bumpy Road Ahead New Challenges Facing PracticesThe Bumpy Road Ahead New Challenges Facing Practices
The Bumpy Road Ahead New Challenges Facing PracticesCureMD
 
Meaningful Use in 2015: 6 things to do before the year’s end
Meaningful Use in 2015: 6 things to do before the year’s endMeaningful Use in 2015: 6 things to do before the year’s end
Meaningful Use in 2015: 6 things to do before the year’s endCureMD
 
ePrescribe Controlled Substances With Ease
ePrescribe Controlled Substances With EaseePrescribe Controlled Substances With Ease
ePrescribe Controlled Substances With EaseCureMD
 
Jumpstart your CureMD Application for ICD-10
Jumpstart your CureMD Application for ICD-10Jumpstart your CureMD Application for ICD-10
Jumpstart your CureMD Application for ICD-10CureMD
 
ICD-10 Training For Counseling, Psychology & Psychiatry.
ICD-10 Training For Counseling, Psychology & Psychiatry.ICD-10 Training For Counseling, Psychology & Psychiatry.
ICD-10 Training For Counseling, Psychology & Psychiatry.CureMD
 
ICD-10 Training For Oncology
ICD-10 Training For OncologyICD-10 Training For Oncology
ICD-10 Training For OncologyCureMD
 
ICD-10 training For Pain Management
ICD-10 training For Pain ManagementICD-10 training For Pain Management
ICD-10 training For Pain ManagementCureMD
 
ICD-10 Training for Internal Medicine Part 2
ICD-10 Training for Internal Medicine Part 2ICD-10 Training for Internal Medicine Part 2
ICD-10 Training for Internal Medicine Part 2CureMD
 
ICD-10 Training for Dermatology
ICD-10 Training for Dermatology ICD-10 Training for Dermatology
ICD-10 Training for Dermatology CureMD
 
ICD-10 Training for Chiropractic
ICD-10 Training for ChiropracticICD-10 Training for Chiropractic
ICD-10 Training for ChiropracticCureMD
 
CureMD Training For Internal Medicine Part 1
CureMD Training For Internal Medicine Part 1CureMD Training For Internal Medicine Part 1
CureMD Training For Internal Medicine Part 1CureMD
 
ICD-10 Documentation Improvement Strategies
ICD-10 Documentation Improvement StrategiesICD-10 Documentation Improvement Strategies
ICD-10 Documentation Improvement StrategiesCureMD
 
Mu stage 3 did the cms finally get it right
Mu stage 3  did the cms finally get it rightMu stage 3  did the cms finally get it right
Mu stage 3 did the cms finally get it rightCureMD
 

More from CureMD (20)

Damn the Deductibles - CureMD Webinar
Damn the Deductibles - CureMD WebinarDamn the Deductibles - CureMD Webinar
Damn the Deductibles - CureMD Webinar
 
Smart tips to improve practice performance
Smart tips to improve practice performanceSmart tips to improve practice performance
Smart tips to improve practice performance
 
9 steps to successful ehr implementation
9 steps to successful ehr implementation9 steps to successful ehr implementation
9 steps to successful ehr implementation
 
Mastering MACRA: A Beginner’s Guide to New Reimbursement Models
Mastering MACRA: A Beginner’s Guide to New Reimbursement ModelsMastering MACRA: A Beginner’s Guide to New Reimbursement Models
Mastering MACRA: A Beginner’s Guide to New Reimbursement Models
 
Preparing for the Conclusion of ICD-10 Grace Period
Preparing for the Conclusion of ICD-10 Grace Period Preparing for the Conclusion of ICD-10 Grace Period
Preparing for the Conclusion of ICD-10 Grace Period
 
Connecting healthcare providers and public health departments
Connecting healthcare providers and public health departmentsConnecting healthcare providers and public health departments
Connecting healthcare providers and public health departments
 
How to Care for the Millennial Patient?
How to Care for the Millennial Patient?How to Care for the Millennial Patient?
How to Care for the Millennial Patient?
 
The Bumpy Road Ahead New Challenges Facing Practices
The Bumpy Road Ahead New Challenges Facing PracticesThe Bumpy Road Ahead New Challenges Facing Practices
The Bumpy Road Ahead New Challenges Facing Practices
 
Meaningful Use in 2015: 6 things to do before the year’s end
Meaningful Use in 2015: 6 things to do before the year’s endMeaningful Use in 2015: 6 things to do before the year’s end
Meaningful Use in 2015: 6 things to do before the year’s end
 
ePrescribe Controlled Substances With Ease
ePrescribe Controlled Substances With EaseePrescribe Controlled Substances With Ease
ePrescribe Controlled Substances With Ease
 
Jumpstart your CureMD Application for ICD-10
Jumpstart your CureMD Application for ICD-10Jumpstart your CureMD Application for ICD-10
Jumpstart your CureMD Application for ICD-10
 
ICD-10 Training For Counseling, Psychology & Psychiatry.
ICD-10 Training For Counseling, Psychology & Psychiatry.ICD-10 Training For Counseling, Psychology & Psychiatry.
ICD-10 Training For Counseling, Psychology & Psychiatry.
 
ICD-10 Training For Oncology
ICD-10 Training For OncologyICD-10 Training For Oncology
ICD-10 Training For Oncology
 
ICD-10 training For Pain Management
ICD-10 training For Pain ManagementICD-10 training For Pain Management
ICD-10 training For Pain Management
 
ICD-10 Training for Internal Medicine Part 2
ICD-10 Training for Internal Medicine Part 2ICD-10 Training for Internal Medicine Part 2
ICD-10 Training for Internal Medicine Part 2
 
ICD-10 Training for Dermatology
ICD-10 Training for Dermatology ICD-10 Training for Dermatology
ICD-10 Training for Dermatology
 
ICD-10 Training for Chiropractic
ICD-10 Training for ChiropracticICD-10 Training for Chiropractic
ICD-10 Training for Chiropractic
 
CureMD Training For Internal Medicine Part 1
CureMD Training For Internal Medicine Part 1CureMD Training For Internal Medicine Part 1
CureMD Training For Internal Medicine Part 1
 
ICD-10 Documentation Improvement Strategies
ICD-10 Documentation Improvement StrategiesICD-10 Documentation Improvement Strategies
ICD-10 Documentation Improvement Strategies
 
Mu stage 3 did the cms finally get it right
Mu stage 3  did the cms finally get it rightMu stage 3  did the cms finally get it right
Mu stage 3 did the cms finally get it right
 

Recently uploaded

TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...Nguyen Thanh Tu Collection
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnershipsexpandedwebsite
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesPooky Knightsmith
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...EADTU
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxMarlene Maheu
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...Nguyen Thanh Tu Collection
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MysoreMuleSoftMeetup
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSean M. Fox
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code ExamplesPeter Brusilovsky
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxLimon Prince
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17Celine George
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxCeline George
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...Gary Wood
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportDenish Jangid
 

Recently uploaded (20)

TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
Supporting Newcomer Multilingual Learners
Supporting Newcomer  Multilingual LearnersSupporting Newcomer  Multilingual Learners
Supporting Newcomer Multilingual Learners
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 

Marketing your practice on a shoestring

  • 1. Marketing your practice on a shoestring
  • 2. Robert E. Goff Formerly Executive Director & CEO University Physicians Network (UPN) Robert has over 40 year of experience in the healthcare industry, a significant portion of that with physicians, independent physicians, on strategies to improve their practices, and to allow them to survive in the changing environment.
  • 3. 03 The information presented is for general information only and are not meant to substitute for legal advice. Always seek the advice of an attorney on legal matters. The presenter makes no recommendations as to an individual physician’s participation or non-participation with any specific health plans, insurance company or payer. Each physician is urged to give due and proper consideration to their own individual practice needs and act independently regardless of the actions or non- action of other physicians. Legal Guidance Copy righted © material is subject to fine of $5000 per occurrence Official Disclaimer
  • 4. 04 • Deductibles and higher cost sharing have dampened demand for physician visits • Patient loyalty has been replaced by transactional experiences • Competition from urgent care • Competition from telemedicine Patient Volume is Down
  • 5. 05 • Create greater awareness of your practice and what it offers • The more people that know of your existence, your availability, and have a positive impression, the greater likelihood yours will be the practice they seek out. Market Your Practice
  • 6. 06 • Invest in business cards for each of your staff. • You have just turned them into marketers for your practice Simple Promotions My Card
  • 7. 07 • ON THE WALL -Get your diplomas and all that professional recognitions hanging in your private office or in boxes on the wall of your waiting room. Give your patients some sense of the clinical knowledge that you possess. They may also find that there are links between you and themselves, such as old school ties. Simple Practice Promotions YOUR SMILING FACE -Especially in multi- physician practices, put pictures on the wall of each physician, non-physician practitioner. Include the name and a brief biographical sketch. Some offices have included pictures of the nursing staff. Patients are more comfortable knowing whom they are seeing and knowing a bit about them.
  • 8. 08 • GET OUT – Get known • Community exposure/Community events • Free screenings a health fairs – Offer low/free camp physicals • Educational programs at civic and religious organizations • Offer “medical advice” in local newspapers and/or local radio stations • Join civic organizations and encourage staff to do the same – Local business organizations (Rotary) • Perhaps offer to be company physician • Think ethnically, religiously, demographically, geographically Simple Practice Promotions • TAP INTO YOUR DATA • Capture email addresses • Send reminders for appropriate services • Remind patients of usually “no deductible” services” • Introduce new services • Offer education that is current – flu season, back to school/camp, etc
  • 9. 09 • Be findable – it’s expected • Make sure you have a presence, and that it represents you well. – Your practice vision – Tout all the great things about your practice – Your physician credentials – Special services and anything that makes you special. – About your specialty, and general appropriate educational materials • How to reach you – Schedule appointments by phone, and online The Internet • Google yourself • See where you are being listed. • If you find yourself improperly listed, try to correct the information. • If you find yourself on a rating site with negative comments, generally you can comment back, even if you are angry, a reasonable and concerned counter-posting presents you in a positive.
  • 10. 10 • HOW AM I DOING? • A call to a patient by a member of your staff after the first visit is an unexpected and long remembered mark of a caring practice. • It will also be the source of great information on how your practice is doing in the eyes of your patients. • Give an employee this responsibility in the evening, after hours, with a script and some questions. Make sure they know if the patient has another appointment scheduled, the call can serve as a reminder. Make The Visit About Them • HOW ARE YOU DOING? • Call after a patient's return home from the hospital or the evening after an outpatient procedure. Your call says you care. – Especially important if their care was by a hospitalist of other specialist.
  • 11. 11 • Protect your existing referral sources • Professional Referrals are all about personal relationships • Quality is assumed • Build a data base • Who refers, what • Physicians • Non-physicians • Give them what they want (within the law) • Who do you know? – ask what is important • Updates, calls, letters, what will make for a better/easier referral? • Communicate what is great about your practice • Don't assume that they know • Consistently communicate with them – touch them often • Respect their staff • Entertain appropriately • Make them feel appreciated – its relationships • Physician Liaison • Who works the relationship? • Plan for referrals and referral relationships Referral's are the life blood of a Specialists' practice
  • 12. 12 • A positive patient experience with your practice leads to positive stories by the patient to friends, family, and co-workers • A negative experience leads to the same • The patient experience is every element of their transaction with your practice, you, as well as your staff Remember marketing is everyone’s Responsibility
  • 13. 13 • While greater awareness may increase inquiries and contacts to your practice, your practice must be structured to be ready for the patient • Make sure your staff is welcoming • Make your schedule accommodating • Try to accommodate every prospective patient the same day • Add telemedicine to your practice services – new source or revenue/patients & satisfaction for existing Make sure your practice is patient ready • 68% of calls by prospective patients are poorly handled. • 90% of staff never invite the patient to make an appointment