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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011

by Alexa Andrzejewski

61,708 views

What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let everything else fall in line.

Having an answer to this question -- a concrete representation of where your product is headed -- can help you validate your ideas, impress investors, build a team and keep everyone in alignment.

Drawing from my experience applying methods learned at Adaptive Path to my own startup, Foodspotting, I'll share concrete tools you can use to create a big vision, communicate it to others and validate it, even before you start developing anything.

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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011 Presentation Transcript

The Vision-Driven Startup How & why you should share your ideas iA lexa Andrzejewsk odspottingFoun der & CEO, Fo @foodspottingFollow @ladylexy and

Woke up one morning with a great idea...

I help companies imagine great products!

The only problem is...*I can’t actually build things*

I needed to find a Cofounder. Team. Investors. Users. Where to start?

How did I do it?I shared my idea with everyone who would listen!

By sharing this vision,I found an awesome cofounder...

And when I did find a cofounder,we could hit the ground running.

Behind each of ourgreatest successes was a shared vision.

“What if you could see the nearest places Anthony Bourdain has eaten wherever you go?”

“We’re looking for a Tristan”

“It will be likePandora for Food”

If I can picture something, it will happen.

If I don’t bother, it won’t.

Sharing your vision is the most importantthing a founder can do.

A shared vision canhelp you avoid commonmistakes startups make

Mistake 1:Building something people don’t really want or need

Sharing your vision helps you:Validate your ideas

Mistake 2:Thinking too small

Sharing your vision helps you:Impress investors

Mistake 3:Moving too slowly

Sharing your vision helps you: Make decisions and align your team

So how can you shareyour vision effectively?

There are many ways you can share your vision!

Your shared vision should: 1. Capture the imagination 2. Be easy to share 3. Get people excited

Simple, unexpected, credible:“Put a man on the moon and returnhim safely by the end of the decade.” (From the book “Ideas That Stick”)

“A star to sail your ship by.” -Jesse James Garrett

You have an idea. What next?

Expanding your vision

Communicating your vision

Validating your vision

Visualize your ideas.Share them with everyone who will listen. Refine & repeat!

bit.ly/uxvision P.S. We’re hiring UX-Minded Rails & iPhone Developers!Alexa Andrzejewski , FoodspottingFounder & CEO and @foodspottingFo llow @ladylexy

Joshua Ledgard, Founder at KickoffLabs Great stuff. A lot of this 'napkin work' went into http://www.kickofflabs.com and some of our better customers use their launch page to pitch great visions like this. 1 year ago

Are you sure you want to

harrypotter12 Excellent and very helpful. Well presented.

Thanks for sharing.
Parcel delivery from http://www.clickandsendparcel.com 1 year ago

Kara Chanasyk These are super useful techniques I’ll put into practice immediately... 1 year ago

Edison Acuna, Consultor at Consultec Ltda. Hi Alexa, I’ve talked to you at Webprendedor Chile. I was amazed with your presentation because I’m very fan on the use of sketches to share ideas and prototyping. I´ve also seen you materials on youtube and blog. I loved Foodspoting too, hoping the day that your company arrives to Chile, How can I help you to do that? I also wanna steal some of your slides to my classes and to coach other entrepreneurs. Thanks a lot Alexa @edisonacuna 1 year ago

felipe-aguilera Presentada en Webprendedor 2011 Stgo Chile 1 year ago

Mudassir Azeemi, Clark Kent/Superman at San Francisco Bay Area Awesome!

You were awesome at #UXWeek 2011!

Thanks for sharing your secrets! 1 year ago

Marcelo Rios, PRESIDENTE at SeClick - Web que Funciona Excelente para ortientar na criação de novos negócios 1 year ago

Brajendu UX driven method 1 year ago

Janice Fraser, Entrepreneur, Startup Coach, former UX pro at LUXr.co Alexa, I just revisited this preso after almost a year of doing LUXr, and I love it even more now. There's gold on every one of these slides. You're a genius! 2 years ago

Bow Kraivanich, UX/UI/Web Designer at inmysmallroom This will help me a lot on my startup, Thanks! 2 years ago