The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011
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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011

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What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let ...

What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let everything else fall in line.

Having an answer to this question -- a concrete representation of where your product is headed -- can help you validate your ideas, impress investors, build a team and keep everyone in alignment.

Drawing from my experience applying methods learned at Adaptive Path to my own startup, Foodspotting, I'll share concrete tools you can use to create a big vision, communicate it to others and validate it, even before you start developing anything.

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  • Great stuff. A lot of this 'napkin work' went into http://www.kickofflabs.com and some of our better customers use their launch page to pitch great visions like this.
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  • Excellent and very helpful. Well presented.

    Thanks for sharing.
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  • These are super useful techniques I’ll put into practice immediately...
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  • Hi Alexa, I’ve talked to you at Webprendedor Chile. I was amazed with your presentation because I’m very fan on the use of sketches to share ideas and prototyping. I´ve also seen you materials on youtube and blog. I loved Foodspoting too, hoping the day that your company arrives to Chile, How can I help you to do that? I also wanna steal some of your slides to my classes and to coach other entrepreneurs. Thanks a lot Alexa @edisonacuna
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  • Presentada en Webprendedor 2011 Stgo Chile
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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011 The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011 Presentation Transcript

  • The Vision-Driven Startup How & why you should share your ideas iA lexa Andrzejewsk odspottingFoun der & CEO, Fo @foodspottingFollow @ladylexy and
  • Woke up one morning with a great idea...
  • I help companies imagine great products!
  • The only problem is...*I can’t actually build things*
  • I needed to find a Cofounder. Team. Investors. Users. Where to start?
  • How did I do it?I shared my idea with everyone who would listen!
  • By sharing this vision,I found an awesome cofounder...
  • And when I did find a cofounder,we could hit the ground running.
  • Behind each of ourgreatest successes was a shared vision.
  • “What if you could see the nearest places Anthony Bourdain has eaten wherever you go?”
  • “We’re looking for a Tristan”
  • “It will be likePandora for Food”
  • If I can picture something, it will happen.
  • If I don’t bother, it won’t.
  • Sharing your vision is the most importantthing a founder can do.
  • A shared vision canhelp you avoid commonmistakes startups make
  • Mistake 1:Building something people don’t really want or need
  • Sharing your vision helps you:Validate your ideas
  • Mistake 2:Thinking too small
  • Sharing your vision helps you:Impress investors
  • Mistake 3:Moving too slowly
  • Sharing your vision helps you: Make decisions and align your team
  • So how can you shareyour vision effectively?
  • There are many ways you can share your vision!
  • Your shared vision should: 1. Capture the imagination 2. Be easy to share 3. Get people excited
  • Simple, unexpected, credible:“Put a man on the moon and returnhim safely by the end of the decade.” (From the book “Ideas That Stick”)
  • “A star to sail your ship by.” -Jesse James Garrett
  • You have an idea. What next?
  • Expanding your vision
  • Communicating your vision
  • Validating your vision
  • Visualize your ideas.Share them with everyone who will listen. Refine & repeat!
  • bit.ly/uxvision P.S. We’re hiring UX-Minded Rails & iPhone Developers!Alexa Andrzejewski , FoodspottingFounder & CEO and @foodspottingFo llow @ladylexy