PROJECTBY FROMALEXA ANDRZEJEWSKI (@LADYLEXY) FOODSPOTTING.COMLEARNING FROM URBAN DESIGN:10 NEW WAYS TO EVALUATE EXPERIENCES
NAVIGATING JAPAN WITHOUT AN IPHONEWHERE AM I? HOW DO I GET BACK? WHAT KIND OF PLACE IS THIS?
I MASTERED THE TRAIN SYSTEM IN A DAY.STRUCTURE
I FELT CONFIDENT & COMPETENT.CERTAINTY
I COULD FIND WHAT I NEEDEDMEANING
THOUGH ALMOST OVERWHELMING...ACCESS
EVERY NEIGHBORHOOD WAS MEMORABLE.SENSE OF PLACE
It was an amazingexperience!In fact, it was the inspirationbehind my startup,Foodspotting.
What made this a good experience?And how can these same qualitiesapply to digital experiences?
We knowhow toevaluateusability...
But how canwe evaluateexperiences?
Learningfrom Cities“It is a common feeling that mosturban places are less thansatisfactory... if we could articulateabout ...
A language for describingexperiences.
10 DIMENSIONS FROM GOOD CITY FORMFOR EXAMPLE, HOW TRANSPARENT IS A PLACE?TRANSPARENCY
1: Sense ofMeaningDoes it tell a story? How isthe form a reflection ofvalues? Can people read theenvironment?
SENSE OF MEANING: URBAN EXAMPLESVISUAL CUES... LOTS OF VISUAL CUES
SENSE OF MEANING: DIGITAL EXAMPLEFOODSPOTTING’S HOMEPAGE
What story do you want totell and how can you use thelanguage of design tocommunicate it?
2: Sense ofPlaceDoes it leave an impressionon the senses? Is itmemorable?
SENSE OF PLACE: URBAN EXAMPLETHREE DISTINCT NEIGHBORHOODS
SENSE OF PLACE: DIGITAL EXAMPLESTUMBLR & SCOUTMOB
What moments do you wantusers to remember and howcan you make themmemorable?
3: Sense ofStructureCan you wrap your mindaround the structure? Doesthe design yield accuratemental maps?
SENSE OF STRUCTURE: URBAN EXAMPLESTHE YAMANOTE LINE
SENSE OF STRUCTURE: DIGITAL EXAMPLEPATH
If you look at a page orscreen in isolation, is itevident where it fits intothe bigger picture?
4: Sense ofUnfoldingDoes it get better the moreyou explore? Is the first timeexperience tempered so asnot to be overwhelming?
SENSE OF UNFOLDING: URBAN EXAMPLESSHIBUYA ON MANY SCALES
SENSE OF UNFOLDING: DIGITAL EXAMPLESFOODILY
What is the #1 thing youwant people to do on theirfirst visit? Their second?Their third?
5: Sense ofTransparencyCan you see signs of life onthe inside from the outside?
SENSE OF TRANSPARENCY: URBAN EXAMPLESFISH MARKETS & FOOD EXPERIENCES
SENSE OF TRANSPARENCY: DIGITAL EXAMPLEPINTEREST
What activities do youwant users to engage in?Are people able to learn byexample?
6: FitDoes the design of a placeanticipate and facilitatepeople’s desired actions soseamlessly that it makes youfeel compe...
FIT: URBAN EXAMPLESSMART STAIRCASES
FIT: DIGITAL EXAMPLEHASHABLE
Observe user behavior andask users questions: Is thereany evidence of misfit?
7: AdaptabilityCan users modify or adaptthe structure to increase fit?
ADAPTABILITY: URBAN EXAMPLESMAKESHIFT PARKS & MEETING SPOTS
ADAPTABILITY: DIGITAL EXAMPLEFACEBOOK & TWITTER
Have you noticed anysurprising adaptations orworkarounds in how usersinteract with your site orapp? What can you learnfrom...
8: AccessHow much and what rangeof choices are presented toa user at any given time? Isit too many or too few?
ACCESS: URBAN EXAMPLESSUBWAY STATIONS
ACCESS: DIGITAL EXAMPLEFAB
When are users presentedwith palettes of choices?Are there any choices youcould take away?
9:ResponsibilityDo the users of a place feela sense of ownership andresponsibility for theexperience?
RESPONSIBILITY: URBAN EXAMPLECOMMUNITY GARDENS
RESPONSIBILITY: DIGITAL EXAMPLESGOWALLA SPOT FIXER, FACEBOOK COMMENTS, QUORA REPUTATION
How can you increase users’sense of responsibility?
10: CertaintyCan people trust in thesystems of control? Doesthe environment act inpredictable ways?
CERTAINTY: URBAN EXAMPLESTRANSIT INFORMATION
CERTAINTY: DIGITAL EXAMPLEMINT
What are the most anxiety-inducing moments in yoursite or app? What sights/sounds/interactions couldreduce this anxiety?
Evaluating ExperiencesTen “Lenses” or ways of seeing your designs
1. Sense of Meaning: Does the design tell a story?2. Sense of Place: Is it memorable or are there memorable moments?3. Sen...
SENSE OF MEANING?ARE WE TELLING THE RIGHT STORY?
SENSE OF UNFOLDING?DOES THE EXPERIENCE GET BETTER AND BETTER AS YOU GO?
FIT?ARE THERE ANY SIGNS OF POOR FIT WITHIN FOODSPOTTING?
ADAPTABILITY?ARE OUR DESIGNS ADAPTABLE AND ARE WE LEARNING FROM ADAPTATIONS?GUIDES
ACCESS?ARE WE GIVING PEOPLE THE RIGHT NUMBER OF CHOICES?
1. Sense of Meaning: Does the design tell a story?2. Sense of Place: Is it memorable or are there memorable moments?3. Sen...
Now go forth and creategreat experiences!-ALEXA ANDRZEJEWSKI@LADYLEXY@FOODSPOTTINGWWW.ANEVENTAPART.COM/2011/SANFRANCISCO/S...
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What Designers Can Learn From Cities

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Principles from urban design that can be applied to experience design, based on Kevin Lynch's book on Good Urban Form. (My presentation from An Event Apart 2011-2012)

Published in: Design

What Designers Can Learn From Cities

  1. 1. PROJECTBY FROMALEXA ANDRZEJEWSKI (@LADYLEXY) FOODSPOTTING.COMLEARNING FROM URBAN DESIGN:10 NEW WAYS TO EVALUATE EXPERIENCES
  2. 2. NAVIGATING JAPAN WITHOUT AN IPHONEWHERE AM I? HOW DO I GET BACK? WHAT KIND OF PLACE IS THIS?
  3. 3. I MASTERED THE TRAIN SYSTEM IN A DAY.STRUCTURE
  4. 4. I FELT CONFIDENT & COMPETENT.CERTAINTY
  5. 5. I COULD FIND WHAT I NEEDEDMEANING
  6. 6. THOUGH ALMOST OVERWHELMING...ACCESS
  7. 7. EVERY NEIGHBORHOOD WAS MEMORABLE.SENSE OF PLACE
  8. 8. It was an amazingexperience!In fact, it was the inspirationbehind my startup,Foodspotting.
  9. 9. What made this a good experience?And how can these same qualitiesapply to digital experiences?
  10. 10. We knowhow toevaluateusability...
  11. 11. But how canwe evaluateexperiences?
  12. 12. Learningfrom Cities“It is a common feeling that mosturban places are less thansatisfactory... if we could articulateabout why we feel that way, we mightbe prepared to make effectivechanges.” -Kevin Lynch
  13. 13. A language for describingexperiences.
  14. 14. 10 DIMENSIONS FROM GOOD CITY FORMFOR EXAMPLE, HOW TRANSPARENT IS A PLACE?TRANSPARENCY
  15. 15. 1: Sense ofMeaningDoes it tell a story? How isthe form a reflection ofvalues? Can people read theenvironment?
  16. 16. SENSE OF MEANING: URBAN EXAMPLESVISUAL CUES... LOTS OF VISUAL CUES
  17. 17. SENSE OF MEANING: DIGITAL EXAMPLEFOODSPOTTING’S HOMEPAGE
  18. 18. What story do you want totell and how can you use thelanguage of design tocommunicate it?
  19. 19. 2: Sense ofPlaceDoes it leave an impressionon the senses? Is itmemorable?
  20. 20. SENSE OF PLACE: URBAN EXAMPLETHREE DISTINCT NEIGHBORHOODS
  21. 21. SENSE OF PLACE: DIGITAL EXAMPLESTUMBLR & SCOUTMOB
  22. 22. What moments do you wantusers to remember and howcan you make themmemorable?
  23. 23. 3: Sense ofStructureCan you wrap your mindaround the structure? Doesthe design yield accuratemental maps?
  24. 24. SENSE OF STRUCTURE: URBAN EXAMPLESTHE YAMANOTE LINE
  25. 25. SENSE OF STRUCTURE: DIGITAL EXAMPLEPATH
  26. 26. If you look at a page orscreen in isolation, is itevident where it fits intothe bigger picture?
  27. 27. 4: Sense ofUnfoldingDoes it get better the moreyou explore? Is the first timeexperience tempered so asnot to be overwhelming?
  28. 28. SENSE OF UNFOLDING: URBAN EXAMPLESSHIBUYA ON MANY SCALES
  29. 29. SENSE OF UNFOLDING: DIGITAL EXAMPLESFOODILY
  30. 30. What is the #1 thing youwant people to do on theirfirst visit? Their second?Their third?
  31. 31. 5: Sense ofTransparencyCan you see signs of life onthe inside from the outside?
  32. 32. SENSE OF TRANSPARENCY: URBAN EXAMPLESFISH MARKETS & FOOD EXPERIENCES
  33. 33. SENSE OF TRANSPARENCY: DIGITAL EXAMPLEPINTEREST
  34. 34. What activities do youwant users to engage in?Are people able to learn byexample?
  35. 35. 6: FitDoes the design of a placeanticipate and facilitatepeople’s desired actions soseamlessly that it makes youfeel competent and smart?
  36. 36. FIT: URBAN EXAMPLESSMART STAIRCASES
  37. 37. FIT: DIGITAL EXAMPLEHASHABLE
  38. 38. Observe user behavior andask users questions: Is thereany evidence of misfit?
  39. 39. 7: AdaptabilityCan users modify or adaptthe structure to increase fit?
  40. 40. ADAPTABILITY: URBAN EXAMPLESMAKESHIFT PARKS & MEETING SPOTS
  41. 41. ADAPTABILITY: DIGITAL EXAMPLEFACEBOOK & TWITTER
  42. 42. Have you noticed anysurprising adaptations orworkarounds in how usersinteract with your site orapp? What can you learnfrom them?
  43. 43. 8: AccessHow much and what rangeof choices are presented toa user at any given time? Isit too many or too few?
  44. 44. ACCESS: URBAN EXAMPLESSUBWAY STATIONS
  45. 45. ACCESS: DIGITAL EXAMPLEFAB
  46. 46. When are users presentedwith palettes of choices?Are there any choices youcould take away?
  47. 47. 9:ResponsibilityDo the users of a place feela sense of ownership andresponsibility for theexperience?
  48. 48. RESPONSIBILITY: URBAN EXAMPLECOMMUNITY GARDENS
  49. 49. RESPONSIBILITY: DIGITAL EXAMPLESGOWALLA SPOT FIXER, FACEBOOK COMMENTS, QUORA REPUTATION
  50. 50. How can you increase users’sense of responsibility?
  51. 51. 10: CertaintyCan people trust in thesystems of control? Doesthe environment act inpredictable ways?
  52. 52. CERTAINTY: URBAN EXAMPLESTRANSIT INFORMATION
  53. 53. CERTAINTY: DIGITAL EXAMPLEMINT
  54. 54. What are the most anxiety-inducing moments in yoursite or app? What sights/sounds/interactions couldreduce this anxiety?
  55. 55. Evaluating ExperiencesTen “Lenses” or ways of seeing your designs
  56. 56. 1. Sense of Meaning: Does the design tell a story?2. Sense of Place: Is it memorable or are there memorable moments?3. Sense of Structure: Can you tell how the pieces and parts fit together?4. Sense of Unfolding: Are options revealed over time vs. thrown at users all at once?5. Sense of Transparency: Can you observe and learn by observation?6. Fit: Does it make people feel competent? Is there any evidence of misfit?7. Adaptability: Can it be repurposed in novel ways?8. Access: Are people confronted with the right number of choices at the right time?9. Responsibility: Do people feel ownership of the experience?10. Certainty: Can people trust in the system?
  57. 57. SENSE OF MEANING?ARE WE TELLING THE RIGHT STORY?
  58. 58. SENSE OF UNFOLDING?DOES THE EXPERIENCE GET BETTER AND BETTER AS YOU GO?
  59. 59. FIT?ARE THERE ANY SIGNS OF POOR FIT WITHIN FOODSPOTTING?
  60. 60. ADAPTABILITY?ARE OUR DESIGNS ADAPTABLE AND ARE WE LEARNING FROM ADAPTATIONS?GUIDES
  61. 61. ACCESS?ARE WE GIVING PEOPLE THE RIGHT NUMBER OF CHOICES?
  62. 62. 1. Sense of Meaning: Does the design tell a story?2. Sense of Place: Is it memorable or are there memorable moments?3. Sense of Structure: Can you tell how the pieces and parts fit together?4. Sense of Unfolding: Are options revealed over time vs. thrown at users all at once?5. Sense of Transparency: Can you observe and learn by observation?6. Fit: Does it make people feel competent? Is there any evidence of misfit?7. Adaptability: Can it be repurposed in novel ways?8. Access: Are people confronted with the right number of choices at the right time?9. Responsibility: Do people feel ownership of the experience?10. Certainty: Can people trust in the system?
  63. 63. Now go forth and creategreat experiences!-ALEXA ANDRZEJEWSKI@LADYLEXY@FOODSPOTTINGWWW.ANEVENTAPART.COM/2011/SANFRANCISCO/SLIDES/ 

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