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The Vision-Driven Startup
     How & why you should share your ideas



                  i
A lexa Andrzejewsk odspotting
Foun  der & CEO, Fo  @foodspotting
Follow @ladylexy and
Woke up one morning
 with a great idea...
I help companies imagine
      great products!
The only problem is...
*I can’t actually build things*
I needed to find a Cofounder.
   Team. Investors. Users.
       Where to start?
How did I do it?
I shared my idea with everyone
       who would listen!
By sharing this vision,
I found an awesome cofounder...
And when I did find a cofounder,
we could hit the ground running.
Behind each of our
greatest successes was a
    shared vision.
“What if you could see the nearest
  places Anthony Bourdain has
    eaten wherever you go?”
“We’re looking for a
     Tristan”
“It will be like
Pandora for Food”
If I can picture something,
       it will happen.
If I don’t bother,
     it won’t.
Sharing your vision
 is the most important
thing a founder can do.
A shared vision can
help you avoid common
mistakes startups make
Mistake 1:
Building something people don’t
      really want or need
Sharing your vision
     helps you:
Validate your ideas
Mistake 2:
Thinking too small
Sharing your vision
    helps you:
Impress investors
Mistake 3:
Moving too slowly
Sharing your vision helps you:
   Make decisions and
     align your team
So how can you share
your vision effectively?
There are many ways you
 can share your vision!
Your shared vision should:
 1. Capture the imagination
      2. Be easy to share
     3. Get people excited
Simple, unexpected, credible:
“Put a man on the moon and return
him safely by the end of the decade.”
 (From the book “Ideas That Stick”)
“A star to sail your ship by.”
    -Jesse James Garrett
You have an idea.
  What next?
Expanding your vision
Communicating your
     vision
Validating your vision
Visualize your ideas.
Share them with everyone who
  will listen. Refine & repeat!
bit.ly/uxvision
      P.S. We’re hiring UX-Minded
       Rails & iPhone Developers!


Alexa  Andrzejewski
               , Foodspotting
Founder & CEO and @foodspotting
Fo llow @ladylexy

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The UX Driven Startup (Or The Vision Driven Startup) - Updated October 2011