The Vision-Driven Startup How &
why you should share your ideas i A lexa Andrzejewsk odspotting Foun der & CEO, Fo @foodspotting Follow @ladylexy and

Woke up one morning with
a great idea...

I help companies imagine great
products!

The only problem is... *I
can’t actually build things*

I needed to find a
Cofounder. Team. Investors. Users. Where to start?

How did I do it?
I shared my idea with everyone who would listen!

By sharing this vision, I
found an awesome cofounder...

And when I did find
a cofounder, we could hit the ground running.

Behind each of our greatest
successes was a shared vision.

“What if you could see
the nearest places Anthony Bourdain has eaten wherever you go?”

“We’re looking for a
Tristan”

“It will be like Pandora
for Food”

If I can picture something,
it will happen.

If I don’t bother, it
won’t.

Sharing your vision is the
most important thing a founder can do.

A shared vision can help
you avoid common mistakes startups make

Mistake 1: Building something people
don’t really want or need

Sharing your vision helps you:
Validate your ideas

Mistake 2:
Thinking too small

Sharing your vision helps you:
Impress investors

Mistake 3:
Moving too slowly

Sharing your vision helps you:
Make decisions and align your team

So how can you share
your vision effectively?

There are many ways you
can share your vision!

Your shared vision should: 1.
Capture the imagination 2. Be easy to share 3. Get people excited

Simple, unexpected, credible: “Put a
man on the moon and return him safely by the end of the decade.” (From the book “Ideas That Stick”)

“A star to sail your
ship by.” -Jesse James Garrett

You have an idea. What
next?

Expanding your vision

Communicating your
vision

Validating your vision

Visualize your ideas. Share them
with everyone who will listen. Refine & repeat!

bit.ly/uxvision P.S. We’re hiring UX-Minded
Rails & iPhone Developers! Alexa Andrzejewski , Foodspotting Founder & CEO and @foodspotting Fo llow @ladylexy