An analysis of Dal Shabet's Hit U.

1. Analysis of a Music Video
By Lacey Limby

2. The Video
• The music video I
am analysing is
called ‘Hit U’ by Dal
Shabet and can be
viewed here.
• It is promoting the
EP of the same
name.

3. The Band
• Dal Shabet are a six-member band from South Korea.
• They are signed to Happy Face Entertainment which was a
label created by E-Tribe.
• In January 3rd 2011, they debuted with ‘Supa Dupa Diva’.
• Since then, they have released two more music videos to
‘Pink Rocket’ and ‘Bling Bling’.

4. The Narrative
Is there a story or a narrative to the video?
If there is a narrative, can you define it within two sentences?
• A young man and
woman were living
happily together until
they had an argument.
• After the woman is hurt
by the man, and laughed
at by his friends, she
goes on a rampage with
2 pistols, hungry for
revenge.

5. The Showcase of Talent
How does this video promote or ‘sell’ this particular artist?
• Dal Shabet debuted in
2011 with a cute image.
• Ever since then, they
have producted sweet
sounding songs, mostly
focusing on looking
cute rather than their
vocals.

6. How does this video promote or ‘sell’ this particular artist?
The Showcase of Talent
• ‘Hit U’ is their first chance to show a more
powerful image, that includes stronger
choreography and vocals.
• While only a few members of the band handled
most singing parts in previous songs, their
newest release has given more members their
chance to show that they have talent.

7. How does this video promote or ‘sell’ this particular artist?
The Showcase of Talent
• Another thing that would show off the band’s
talent is the narrative in the music video.
• The main character of the story is a member of
the band, Jiyul, and she uses this to show off
her acting skills.

8. What makes the music video memorable?
What techniques are used to make this product particularly memorable?
• The technique used to make the music video
memorable and unique is the way that they
handled the gore.
• While the main female continued on her
rampage, the red blood was replaced with
‘candy pink’ paint.

9. What makes the music video memorable?
What techniques are used to make this product particularly memorable?
• The pink blood can be
seen as a reference to
their previous, cuter
image.
• It could also have been
used to make the video
easier to watch for
more squeamish
viewers.

10. What music video styles and techniques can you identify within this example?
Styles and Techniques
• The main techniques used in the music video
are lip-syncing and narrative.
• The narrative matches with the song
lyrics, which tell the viewer how the main
character in the video feels.

11. What music video styles and techniques can you identify within this example?
Styles and Techniques
• The music video constantly switches between
the narrative, close ups of the members lip-
syncing and the choreography.
• The dance moves shown show viewers a
glimpse of how the band will perform while
promoting the song.

12. Was this video successful in promoting sales of this particular single
release or the associated album?
Success of the Music Video
• Overall, the music video was successful in
advertising the artist and the EP.
• It reached number 1 in Korea’s album and EP
charts.
• The song reached number 12 on Korea’s Gaon
chart and number 17 on America’s billboard chart.

13. • The music video and
song were created by
the Korean record
production duo ‘E-
Tribe’.
• They are also
responsible for some of
the most popular songs
in Asia (SNSD’s Gee) Who directed / produced this video and is their work particularly recognized
for anything (except this particular example)?
• Dal Shabet were a girl E-Tribe
group formed by E-
Tribe after their success
in producing music
videos and singles for
other artists.