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  • 1. Alicia ArmstrongTerrion SharperKrystal Tronzano Nicole Ulrich
  • 2. Introduction 
  • 3. Bienvenido a Peru  Peru is located around the central portion of South America and is known as the basket of civilization for all of South America. Peru dates back into antiquity and is a fun and interesting place to explore. Peru itself is one of the top twenty largest countries in the world and is populated by over 30 million people. The main source of employment in Peru is of manual labor trades such as mining and fishing. Trade is very important, because the country has a rich collection of natural resources that make it unique in South America.
  • 4. Legal Environment 
  • 5. Legal Environment  The legal environment of Peru is based on a civil law legal system. Peru’s legal system is comprised of many levels of courts Supreme Court Superior Court Specialized Courts Justice of the Peace Courts
  • 6. Political Environment 
  • 7. Political Environment  The political system of Peru is based on a constitutional republic system. The structure closely resembles that of the United States (i.e., the head leader of Peru’s political system is the President Ollanta Humala Tasso ) Succeeding the President are two Vice Presidents: Marisol Espinoza Cruz & Omar Chehade Cabinet of ministers  The President selects a Prime Minister to preside over the rest of the ministers
  • 8. Cultural Environment 
  • 9. Cultural Environment  Peru’s culture developed through the combination of the indigenous Inca culture and Spanish conquistadors culture. The cultural environment of Peru is inspired by  Language  Official languages are Spanish and Quechua  Religion  90% Roman Catholic  Food  Peruvian food has 468 different registered typical dishes  The national culinary dish is cuy, or roasted guinea pig. It is served whole, with the head and feet intact.  Music  The national instrument charango, which is a type of mandolin, predominate the native Peruvian music.
  • 10. EconomicalEnvironment 
  • 11. Economical Environment  Developing economy based on the export of raw natural resources Peru’s economy would greatly benefit from the reduction of imported goods and the transition into a self-sustainable country.
  • 12. Textiles and Apparel 
  • 13. Textiles and Apparel  The major fibers produced by Peru are high quality cotton and Alpaca The finest cottons in the world, Pima and Tanguis are Peruvian  2 of 5 varieties which are produced there Peru also produces alpaca as a specialty textile and is the leading provider of 80% of the world production
  • 14. Textiles and Apparel  The skilled workforce of the Peruvian textile and apparel industry has led to the production of high quality cotton. Peru’s workforce has also perfected the “weaving and knitting” process used to make cotton The cost of producing textiles in Peru is very profitable
  • 15. Textiles and Apparel  The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.
  • 16. The New Face of Denim  Benjamin Bratt, an American actor, comes from a close-knit Peruvian family. He is most famous for his role as “Rey Curtis” on the TV series Law & Order. Benjamin has recently accepted an offer to be the new face of our jean-denim company. This business strategy hopes to increase the demand, sales, and revenue for our company just as he dramatically increased ratings for his hit show.
  • 17. Peru Moda 2012  International Trade Show of Textile, Apparel, Footwear and Jewelry PeruModa is the main event of the Peruvian fashion industry It showcases the best of the Peruvian export supply in apparel, footwear, accessories and jewelry Here, you will learn about the advantages of the Peruvian fashion industry in terms of quality, design, competitive costs, response-to-client capacity and product development. PerúModa also promotes the direct contact between the Peruvian export companies and the international buyers from all five continents.
  • 18. Why Peru?  Peru has a well-blended mix of a skilled workforce Low cost to production Well placed port cities, that result in the production of high-quality, low-cost textiles. The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.
  • 19. Adios
  • 20. References  Select Latin America. (n.d.) Peru: History and Culture. Retrieved from http://www.selectlatinamerica.co.uk/destinations/peru /history YNFX. (May 28, 2008) Peru has Latin America`s lowest textile industry. Retrieved from http://www.yarnsandfibers.com/preferredsupplier/ne ws_fullstory.php?id=15448 Peru’s Textile and Apparel Industry. (2008, March). In International Business Wiki. Retrived from http://internationalbusiness.wikia.com/wiki/Peru%27s_ Textile_and_Apparel_Industry
  • 21. References  Glade, William P, and Udel, Jon G. (1968). The Marketing Concept and Economic Development: Peru. Journal of Inter-American Studies, 10(4), 533- 546. Available from JSTOR Website: http://www.jstor.org/stable/165315 Background on Peru. (2010). In The advocates for human rights. Retrieved from http://www.theadvocatesforhumanrights.org/Back ground_on_Peru.html