4. Bienvenido a Peru
Peru is located around the central portion of South
America and is known as the basket of civilization for all
of South America. Peru dates back into antiquity and is a
fun and interesting place to explore.
Peru itself is one of the top twenty largest countries in the
world and is populated by over 30 million people.
The main source of employment in Peru is of manual
labor trades such as mining and fishing. Trade is very
important, because the country has a rich collection of
natural resources that make it unique in South America.
6. Legal Environment
The legal environment of Peru is based on a civil law legal
system.
Peru’s legal system is comprised of many levels of courts
Supreme
Court
Superior
Court
Specialized
Courts
Justice of the
Peace Courts
8. Political Environment
The political system of Peru is based on a constitutional
republic system.
The structure closely resembles that of the United States (i.e.,
the head leader of Peru’s political system is the President
Ollanta Humala Tasso )
Succeeding the President are two Vice Presidents: Marisol
Espinoza Cruz & Omar Chehade
Cabinet of ministers
The President selects a Prime Minister to preside over the
rest of the ministers
10. Cultural Environment
Peru’s culture developed through the combination of the
indigenous Inca culture and Spanish conquistadors culture.
The cultural environment of Peru is inspired by
Language
Official languages are Spanish and Quechua
Religion
90% Roman Catholic
Food
Peruvian food has 468 different registered typical dishes
The national culinary dish is cuy, or roasted guinea pig. It is served
whole, with the head and feet intact.
Music
The national instrument charango, which is a type of mandolin,
predominate the native Peruvian music.
12. Economical
Environment
Developing economy based on the export of raw
natural resources
Peru’s economy would greatly benefit from the
reduction of imported goods and the transition into a
self-sustainable country.
14. Textiles and Apparel
The major fibers produced by Peru are high quality
cotton and Alpaca
The finest cottons in the world, Pima and Tanguis
are Peruvian
2 of 5 varieties which are produced there
Peru also produces alpaca as a specialty textile and is
the leading provider of 80% of the world production
15. Textiles and Apparel
The skilled workforce of the Peruvian textile and
apparel industry has led to the production of high
quality cotton.
Peru’s workforce has also perfected the “weaving
and knitting” process used to make cotton
The cost of producing textiles in Peru is very
profitable
16. Textiles and Apparel
The quality, reliability, and time to market of
Peruvian textiles make them a desired product and
an excellent economic resource for Peru.
17. The New Face of Denim
Benjamin Bratt, an American
actor, comes from a close-knit
Peruvian family. He is most
famous for his role as “Rey
Curtis” on the TV series Law &
Order. Benjamin has recently
accepted an offer to be the new
face of our jean-denim
company. This business
strategy hopes to increase the
demand, sales, and revenue for
our company just as he
dramatically increased ratings
for his hit show.
18. Peru Moda 2012
International Trade Show of Textile, Apparel, Footwear and
Jewelry
PeruModa is the main event of the Peruvian fashion industry
It showcases the best of the Peruvian export supply in
apparel, footwear, accessories and jewelry
Here, you will learn about the advantages of the Peruvian
fashion industry in terms of quality, design, competitive
costs, response-to-client capacity and product development.
PerúModa also promotes the direct contact between the
Peruvian export companies and the international buyers from
all five continents.
19. Why Peru?
Peru has a well-blended mix of a skilled workforce
Low cost to production
Well placed port cities, that result in the production
of high-quality, low-cost textiles.
The quality, reliability, and time to market of
Peruvian textiles make them a desired product and
an excellent economic resource for Peru.
21. References
Select Latin America. (n.d.) Peru: History and Culture.
Retrieved from
http://www.selectlatinamerica.co.uk/destinations/peru
/history
YNFX. (May 28, 2008) Peru has Latin America`s lowest
textile industry. Retrieved from
http://www.yarnsandfibers.com/preferredsupplier/ne
ws_fullstory.php?id=15448
Peru’s Textile and Apparel Industry. (2008, March). In
International Business Wiki. Retrived from
http://internationalbusiness.wikia.com/wiki/Peru%27s_
Textile_and_Apparel_Industry
22. References
Glade, William P, and Udel, Jon G. (1968). The
Marketing Concept and Economic Development:
Peru. Journal of Inter-American Studies, 10(4), 533-
546. Available from JSTOR Website:
http://www.jstor.org/stable/165315
Background on Peru. (2010). In The advocates for
human rights. Retrieved from
http://www.theadvocatesforhumanrights.org/Back
ground_on_Peru.html
