Your SlideShare is downloading. ×
Social metrosm small
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social metrosm small


Published on

Published in: Travel, Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. SOCIAL MEDIA INTRANSPORTATIONJustin Carinci, Communications DirectorOTREC
  • 2. Which media do you mean?  Scores of media called “social”  Focus here:   “Complete” social media sites (Facebook, LinkedIn)   Microblogging (chiefly Twitter)   Traditional content with social implications (Website, blogs)   Single-purpose sharing sites (photo, video, etc.)
  • 3. Who’s using these tools?
  • 4. Who’s using these tools?Everyone.
  • 5. Digital Surgeons
  • 6. Digital Surgeons
  • 7. In business … 78 percent of companies use social media MediaPost News, 2010
  • 8. In business … 700 million local businesses have Facebook pages Hubspot Blog
  • 9. In the public sector …  Twitter:  48 governors are on Twitter  At least 80 state legislative caucuses are on Twitter  At least 10 percent (and growing) of state legislators are on Twitter
  • 10. In the public sector … Facebook:   Every governor is on Facebook  More than a third of legislators are on Facebook
  • 11. Why use social media?  Comparable to traditional media, but with two additional strengths:  Cost  Control
  • 12. What’s your goal?  Sell products?   The goal will shape  Drive people to your everything about your website? social media strategy.  Become an authority?  Just become known?  Move info to people?  Get people to move?
  • 13. Be your own guide Use your planning process or existing documents to guide you. Don’t follow the leaders; they may have different goals.
  • 14. 89529 OTREC.indd 1 11/11/10 1:08 PM
  • 15. What are OTREC’s goals?  Drive people to website  Move information to people  Secondary   Get people to move   Become an authority
  • 16. What are the best tools for each?  Drive people to website: Twitter  Move information to people: Twitter or Facebook  Secondary   Get people to move: Facebook   Become an authority: Blog (news), Twitter
  • 17. Are they best for you?  Where is your audience, and when?  Twitter can get people to act right now, but is fleeting  So, have an easy ask: visit a link, not a party  Facebook posts and events last longer  Better to keep that information here
  • 18. Where is your audience?  At work? On the bus? At home? Who knows?  Consider whether you’re building your audience or talking to an existing audience.  They might not use social media  But someone who can reach them does: media, opinion leaders, etc.
  • 19. Using the tools
  • 20. One sneakily powerful tool
  • 21. With Twitter, you:  Get out what you put in  Define the terms of your relationships (no “friends”)  Don’t need to commit to much (unless you have an “authority” goal)  Get in under people’s radar  Have line into targeted community (even invisible members)
  • 22. Twitter basics  Keep it short. One thought per tweet.  Be judicious about posts. They add up.  Nuts and bolts (@, #, d, RT, thx)  Room to retweet.  Is ths n effctv way 2 communic8?  Speak to your audience. You will have followers in many disciplines, but don’t dilute your voice.
  • 23. Getting started
  • 24. is fine for beginners  You can get started:  Find people who you know tweet  Find organizations you suspect tweet  Follow the followers (and their lists)
  • 25. As you grow: Lists
  • 26. As you grow: Favorites
  • 27. “Complete” social sitesFacebook and LinkedIn
  • 28. Facebook: Social turned professional
  • 29. LinkedIn: Professionals getting social
  • 30. LinkedIn: Who’s there?
  • 31. LinkedIn  What are they there for?   Know your audience? Do they use the platform, discuss, post?   Or do they just look for connections, recommendations, job openings?   Neither the size (<1/4 of Facebook) nor the limited use are necessarily bad, if that’s what you’re looking for.
  • 32. Facebook   Where our audience has been and increasingly spends time   Diverse platform; broader audience, richer experience   More casual, fun, than Twitter (professionally)
  • 33. Facebook: Maturing
  • 34. So far, so good  You’ve covered your bases. People can find you. Should you go further? Time to reassess.   Can you keep your commitments?   What’s your ROI?   Do you have anything worth directing people to?
  • 35. Before you go any further   Find a way to manage your social media, or you’ll go mad!
  • 36. Social organizers  Wrangle all your   Tweetdeck accounts (Twitter,   HootSuite Facebook, LinkedIn   Seesmic and many more) for you and your organization.
  • 37. Seesmic: New, but gaining
  • 38. Tweetdeck: Stable
  • 39. Composing across platforms
  • 40. All commands together
  • 41. Send when you should …
  • 42. Not just when you’re free.
  • 43. As with any tool Just because  you can, doesn’t mean you should
  • 44. One basic rule:You only get one click.
  • 45. Beyond  Mobile: People view you in a variety of media, and take you with them. Are you using the right tool? Do you offer something that an app does better?  Convenient to audience, not to you
  • 46. Other venues
  • 47. Questions?Justin