Hispanic Marketing - Metro Council presentation

687 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
687
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hispanic Marketing - Metro Council presentation

  1. 1. “Healthy Homes. Healthy Families.” Hispanic Outreach Campaign
  2. 2. With so much to do…why market specifically to Hispanic families?
  3. 3. Over 52 million Hispanics in the U.S. 16% of the U.S. population todayIZO Public Relations & Marketing
  4. 4. IZO Public Relations & Marketing
  5. 5. Hispanicbuyingpowerexceeded$1 trillionthis year.IZO Public Relations &Marketing
  6. 6. Hispanicwomen arestartingbusinessesfaster thanany othermarketsegment.IZO Public Relations &Marketing
  7. 7. Latinos make up 12% ofOregon’s population.
  8. 8. Hispanics are the largest“non white” segment.Multnomah County = 11%Washington County = 16%Clackamas County = 8%
  9. 9. English ads are 27% less effective thanSpanish ads in terms of communication. Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study
  10. 10. English ads are 38% less effective than Spanish ads in terms of recall.Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study
  11. 11. English ads are 27% less effective thanSpanish ads in terms of communication. English ads are 70% less effective than Spanish ads in terms of persuasion. Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study
  12. 12. We’re Oregonians and we recycle (we’re recyclers).
  13. 13. Top 5 Insights
  14. 14. 1. Understand audience motivation. • Save time. • Save money. • Do what’s best for my family.
  15. 15. 2.
  16. 16. 3.Don’t assume people know the “why” behind green behaviors.
  17. 17. 4. Do our homework..
  18. 18. 5. Partner with experts to save money and avoid painful missteps.
  19. 19. What’s next for the project?For Metro?

×