1. Everybody’s Talking, No One Cares About You, and Nobody Can Hear You Scream A high-minded panel discussion about the irreversible cultural transformation that is wrecking everything journalists hold dear. Plus: How to get over it, dive into it and use it to your advantage. Drinks to follow.

2. What Was* One-way distribution of your great stuff to enthused readers. Cool! * Ca. 1439 - 2006 Creator of Really Great Journalism

3. What Is Everyone creating stuff and talking each other. Uh-oh. B B B B B B B B B Creator of Really Great Journalism

4. What Is [detail] And take a look who’s in that “Conversation.” Big uh-oh. Simpleton Some random loudmouth Little-known genius Publisher of deep vertical journalism Artiste with video camera Twitterer with lots of followers That guy That other guy Publisher of OK Journalism B B B B B B Idiot with video camera B B DRUDGE Forces of commerce, evil and benign Famous person Brilliant amateur smarter than you. Insufferable partisan blowhard Creator of Really Great Journalism

5. Annoying social media evangelists often refer to this as “ A persistent, transparent, inclusive, multi-media global conversation in which anybody can participate and which nobody can control.” And yet journalists often say they “just need a new business model.” They are wrong. So very wrong.

6. And So…..?

7. Panelists etanowitz Etan Horowitz is a tech reporter at the Orlando Sentinel who loves using new tools 2 connect w/ people and learn about the world. Go Terps! btrpkc Patrick's a product innovation manager at USA TODAY, building digital spaces & tools. Previously edited, blogged, ran UGC journalism there. $ golbeck is an Assistant Professor at the University of Maryland. She studies social networks, trust and artificial intelligence for web personalizat scottkarp Co-founder and CEO of Publish2, a platform for collaborative journalism; journalism blogger and evangelist. craigstoltz helps publishers and others use the web better, sometimes by using social media. He left the Washington Post before it was the thing to do.

12. DON’T DO

13. TweetDeck

14. Social Media as a Platform for Collaborative Journalism Scott Karp CEO, Co-Founder www.publish2.com [email_address]

15. On the Web, Linking Is Social

16. The Newsroom Shares Links

17. Collaborating within the Newsroom

18. Breaking Statewide News Sparks Collaboration Across Newsrooms (and Media Companies)

19. News Stories That Journalists Around the State Selected

20. Let’s Do This Collaboration Thing Again

21. Collaborating with Citizens to Gather News

22. Using Social Networks to Personalize News Jennifer Golbeck University of Maryland, College Park