Functioning of Meru Cabs & its business model

1. Presentation by
- Kruti Gada

2. AGENDA
 Brief introduction of Meru Cabs
 Input Process Output Model [ IPO Model ]
 Process Flow Diagram [ PFD ]
 Subsystems
 Subsystems and Linkages
 Overview

3. MERU CABS
 Pioneers in technology adoption.
 The 3rd largest "Radio Taxi" company in the
world.
 The largest operator in Mumbai, Delhi ,
Hyderabad & Bangalore
 It had fleet of 150 cars in the year 2007 when it
started. In 2010, It had fleet of 5106 cars :827 in
Hyderabad,1879 in Mumbai and 1167 and 1233
in Delhi and Bengaluru respectively, 14673 cars
in 2012.
 It takes more than 20,000 trips per day and
serves more than 1 million passengers a month.
 Technology : GPS/GPRS/Tablets , online
booking.
 INDIA VALUE FUND, is one of the source of

4. MERU’S IT STRATEGY
 Business with Technology
 Use of GPS/GPRS/Tablets
 Tamper proof digital fare meters
integrated with GPS system
 Reaching out to the customers
 Taking feedback from every customer
 SMS after every trip
 Using Digital Signage for advertisement
 Third party customer satisfaction survey
 Partnering with the best in business

5. People behind this…
Mr. Neeraj Gupta[Managing Director] : His entrepreneur skills have
made …….. Meru, a single largest radio cab service in India with fleet size more
than 3500 cabs.
Felicitated with
 Entrepreneur of the Year Award
 Excellence Award
 Best IT User Award
Customer
Satisfaction
Custom
er
Loyalty
Mr. Siddhartha Pahwa
Chief Executive Officer
Mr. Nilesh Sangoi
Senior Vice President & Chief Technology Officer
Mr Prem Kalliath
Chief Operating Officer
Mr Dinesh Jain
Chief Financial Officer
Mr. Sunil Solanki
Vice President – Human Resource, Training &
administration

6. INPUT PROCESS OUTPUT
 Capital
 Automobile
 Service Station
 Meru Centers
 HR
• Engineers
• Accountant
• Telecallers
• Managers
• Drivers
Technology
• Tamper Proof
Digital Meter
• GPS/GPRS
• Tablets
• Website
 Booking a Cab via
phone
 Online Transactions
 Providing Security in
case of an emergency
 Routine Spot check by
petrol vans to ensure
standards and service
 Maintenance
 Check for availability of
resources
 Recruitment
 Training
 Auditing
 Digital Signage for
advertisement
 Revenue
 Client
Satisfaction
 Printed Receipt
 Flexibility
 Feedback
INPUT PROCESS OUTPUT MODEL [ IPO
Model]

7. BOOKING
• Phone,Website
TRAVELLING
FEEDBACK
OTHER ACTIVITIES
Training, Auditing, Maintenance
and so on…
PROCESS FLOW DIAGRAMMERU
CABS
• Telle-
callers
• Drivers
• Engineers
•
Accountant
• Manager
• Admin
PAYMENT
• Cash,Credit

8. SUBSYSTEMS
 Administration
 Human Resource
 Technology
 Accounts
 Operations
 Management
 Driver
 Training

9. 8. Details of
resources
recruited
11. Client Feedback
Administration
Managers
Accounts
Department
HR
Operations
i.e., Telle callers
IT
Department
Driver Training
1.Customer details
stored in database
2. Details of customer
and preferred routes
3. Details of
customer and
preferred routes
4. Precise details
of journey like
fare , distance ,so
on..
5. Details of
Journey
6. Details of
Journey
7. HR
requirement
9. Details to trained
candidates for work
allocation
10.1. Details of
trained drivers
10.2. Details of
trained Telle-Callers
12.
Client
Feedbac
k
13. Overall
Feedback
14. Ideas, reviews, additional
requirements
SUBSYSTEMS AND LINKAGES

10. Audit subsystem
Administration
Manager
Accountant IT Department
1. Urge for Audit
2. Period for Audit
3. Raw data for
audit
4. Audit Information [Cost
sheet,Profit loss statement
,….]
5. Audit Information

11. THANK YOU