SWACH BHARAT VALUE EDUCATION PROJECT

1. Swachh Bharat Abhiyan

2. SWACH BHARAT
ABHIYAN
INDIA’S VISION TO FUTURE

3. Swachh Bharat or Swachh Bharat
Abhiyan (Campaign Clean
India) is a national level
campaign by the Government
of India covering 4041 statutory
towns to clean the streets, roads
and infrastructure of the country

4. This campaign was officially launched on 2
October 2014 at Rajghat, New Delhi, where
Prime Minister Narendra Modi himself
wielded broom and cleaned a road. The
campaign is India's biggest ever cleanliness
drive and 3 million government employees
and schools and colleges students of India
participated in this event
THE GREAT BEGINNING:

5. The mission was started as a tree with each of the nine
personalities nominated by Narendra Modi to in turn
nominate nine other people and so on. It has been
carried forward since then with famous people from all
walks of life joining it.

6. Mahatma Gandhi had rightly said, “Sanitation is more
important than Independence”. He was aware of the
pathetic situation of Indian rural people at that time and
he dreamt of a clean India where he emphasised on
cleanliness and sanitation as an integral part of living.
Unfortunately, we have completed 67 years of
independence and we have only about 30% of the rural
households with access to toilets.
WHY SWACHH BHARAT?

7.  Mahatma Gandhi dreamt of an India which was not only free but also clean
and developed.
 Mahatma Gandhi secured freedom for Mother India. Now it is our duty to
serve Mother India by keeping the country neat and clean. I
 take this pledge that
 I will remain committed towards cleanliness and devote time for this.
 I will devote 100 hours per year, that is two hours per week, to voluntarily
work for cleanliness.
 I will neither litter not let others litter. I will initiate the quest for cleanliness
with myself, my family, my locality, my village and my work place.
 I believe that the countries of the world that appear clean are so because
their citizens don't indulge in littering nor do they allow it to happen.
 With this firm belief, I will propagate the message of Swachh Bharat
Mission in villages and towns.
 I will encourage 100 other persons to take this pledge which I am taking
today. I will endeavour to make them devote their 100 hours for cleanliness.
 I am confident that every step I take towards cleanliness will help in making
my country clean.
SWACHHTHA PLEDGE

8. Public awareness will also be provided about the
drawbacks of open defecation and promotion of latrine
use.Proper, dedicated ground staff will be recruited to
bring about behavioural change and promotion of latrine
use.For proper sanitation use, the mission will aim at
changing people’s attitudes, mind-sets and behaviours.
To keep villages clean. Solid and liquid waste
management through gram panchayats.
To lay water pipelines in all villages, ensuring water
supply to all households by 2019.
OBJECTIVES:

9. T H E P R O G R A M I S D E D I C A T E D T O
W H O W A N T E D T O C H A N G E I N D I A