AppCodes - app store marketing toolbox

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A guide through an app store marketing toolbox, AppCod.es.
- App Store SEO
- Competitor Tracking
- Promo Code Dispenser

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  • Thanks, very helpful!
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  • @Momo Cynthia The thing is - once you rank for a certain phrase, your position won't change much. So optimisation is all about choosing the right phrases, not about fighting your way to the top.

    Compare this to Google's SEO, where you choose a phrase, but then try to improve your position by building links etc.
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  • Great stuff, thanks guys.
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  • The ranking algorithm is secret and nobody knows it except Apple or Google.
    That's why all you can do - is making internal optimization. But it can't garant you reaching some positions. It can just make your chances to reach TOP positions higher.
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  • Can you please explain slide 6.
    I thought if you optimized your search queries you will rank higher on search queries you have chosen
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  • AppCodes - app store marketing toolbox

    1. 1. a practical App Store SEO tuto! rial ! ! October 2nd 2014
    2. 2. App Store Optimisation you can achieve 3k - 150k using only free downloads $300 - $6000 in sales or per month ( based on our experience and the stories we’ve heard from our users )
    3. 3. this is a search phrase people type it on their phone in the app store search
    4. 4. those are search keywords this is what you give to Apple
    5. 5. - what people search for - you track their position - usually whole phrases search phrases iTunes ≠ keywords - what you give to Apple - just 100 characters - single words - based on search phrases you want to position for
    6. 6. Positioning 101 1. brainstorm your search phrases 2. prepare appropriate search keywords ! App name & dev name also matters, so don’t repeat it in the keywords. App description, on the other hand - doesn’t matter. ! Unlike Google SEO, there is not much more you can do if Apple doesn’t put you on top of the result list. That’s why you should focus on looking on phrases with little competition, not just high popularity.
    7. 7. The difference from Google SEO Your goal is not to improve your position. ! Your goal is to find the search phrases that work. ! That is because there is no known way to improve your position for a search phrase ! The best you can hope for is to find phrases that work, and forget the ones that don’t
    8. 8. racing game fighting game laser game wheels robots think of phrases that people may be searching for search query
    9. 9. result count search query racing game fighting game laser game wheels robots >100 >100 90 >100 >100 how many results show up for each one?
    10. 10. result count search query racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 good phrases because count < 30
    11. 11. racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 bad phrases ( too much competition ) result count search query
    12. 12. result count search query racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 choose your iTunes keywords based on this robots,on,wheels,game,sexy
    13. 13. result count search query pos. racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 ! ! ! track your ! position in the store ! 5th 3rd 31st robots,on,wheels,game,sexy
    14. 14. result count search query pos. racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 ! ! ! ! ! 5th 3rd 31st improve the keywords by removing the ones which don’t work
    15. 15. count search query pos. racing game fighting game laser game wheels robots robots on wheels robot game sexy robots fighter robots >100 >100 90 >100 >100 10 15 30 5 ! ! ! ! ! 5 3 31 essence of AppCodes
    16. 16. essence of AppCodes
    17. 17. our other features
    18. 18. results as they appear in the App Store
    19. 19. automatic hints detecting most common mistakes
    20. 20. a quick preview of your chances and competition levels
    21. 21. competitor download estimates & ratings
    22. 22. a guess of competitor iTunes keywords
    23. 23. blog & press mentions (for most popular apps)
    24. 24. and if you mark your competitor here…
    25. 25. and if you mark your competitor here… and click the “competitors” tab…
    26. 26. You get all your competitors in one place!
    27. 27. Words popular in their descriptions
    28. 28. Words appearing in their iTunes keywords
    29. 29. Press releases & press mentions all in one place (perfect when trying to figure out which journalists to approach)
    30. 30. keep in mind: good SEO is just a step towards good sales
    31. 31. you need to have a good conversion rate as well
    32. 32. How to do it? Make sure that your app is good enough - it’s not yet another flashlight/dictionary/photo app - a game with less than supreme quality ! but first and foremost - it needs “user appeal”
    33. 33. Where is your target market? e.g. we’ve seen devs from Europe claiming they target U.S. but spending 90% of their communication in their home countries ! true story: - oh yes, we target U.S - says a dev - how many reviews do you have there? - we don’t track those stats outside of Germany Do you talk to users from that market? What are your reviews on that market?
    34. 34. Did you talk to your users? - did you ask anyone outside of your friends & family for a review? - did you discuss the idea on web forums? and on reddit subreddits? - did you visit a local meetup/barcamp and talked to real people about it? - did you talk to bloggers about your idea? “Well, I posted on that one forum one time, and nobody replies” Don’t blame the forum. It’s either your pitch, or your idea that is lousy - you’ve got work to do. If you cannot find at least a dozen people in the Internet, who will be excited by your concept, even the best seo won’t help you.
    35. 35. Treat your first screenshots as an advertisement!
    36. 36. Explain what the app does!
    37. 37. even if your app is horizontal ! make the first two screenshots vertical ! you’ll have more space in the store this way
    38. 38. check app ratings in your target country (we recommend AppFigures for that) ! and ask explicitly for reviews, using AppIrater
    39. 39. Talk to the real people - conferences - barcamps, meetups - wherever your target audience hangs out - see who wrote about your competitors, approach them as well ! Most failures we’ve seen were because either the product was lousy, it had lousy screenshots, or the authors didn’t talk to their customers.
    40. 40. Your next steps 1. build your competitor list 2. brainstorm the search queries 3. figure out the new keywords 4. update your app 5. make sure you have good screenshots and you ask users for the reviews 6. iterate iterate iterate
    41. 41. and don’t forget to tell your colleagues about www.appcodes.com click to visit
    42. 42. btw. we also recommend these books good basics of PR interface design design in general (we’re unaffiliated with the book authors)
    43. 43. and if you’re building a game, watch this do you have a similar passion? Plenty of people try to build a game because they heard it’s a good business, or they heard of this guy from “Ow My Balls” who had a smashing success. But you cannot achieve success in games unless you live and breathe them. ! This is different from tools, business and any other kind of apps, where you can usually get decent income while working part time. In case of other apps, it’s all about carving out your own niche. In case of games, it’s about building a supreme product - there arguably are fewer niches. (we’re unaffiliated with the movie authors)
    44. 44. Thanks for reading www.appcodes.com click to visit

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