Project Zipper is an online organization that aims to connect creative young people and use media and art to influence social progress. Its goals are to connect people aged 16-28 who are fed up with society and think outside the box, provide concrete solutions to social problems rather than just raising awareness, and conduct research through surveys. It has a website and social media platforms to share projects like a supermarket campaign using guerrilla posters to make shoppers aware of their power and a sticker project to connect people and spread brand awareness. The presentation concludes with a question round.

1. Project Zipper
“Connect, Create, Progress”

3. PRESENTATION
OVERVIEW
1. WHAT?
2. GOALS
3. TARGET AUDIENCE
4. RESEARCH
5. WEBSITE
6. PROJECTS
7. QUESTION ROUND

4. WHAT IS ?
“ We do not have to
accept society as it is.
We can remake it
as it should be. ”
AN OPEN ORGANIZATION
AN OUTLET FOR CREATIVE PEOPLE AND
OUT–OF-THE-BOX THINKERS.
AN ONLINE SOCIAL PLATFORM

6. TO CONNECT CREATIVE, YOUNG PEOPLE.
TO USE MEDIA AND ART TO INFLUENCE
SOCIAL PROGRESS.
WE FOCUS CONCRETE A SOLUTIONS
TO PROBLEMS INSTEAD OF SOLELY
SPREADING AWARENESS.
GOALS

7. YOUNG ADULT, AGED 16 – 28.
FED UP WITH THE
OLD, RUSTY WHEELS OF
SOCIETY.
CREATIVE, OUTSIDE-THE-BOX THINKERS.
FANATIC USERS OF MODERN TECH.
PROGRESSIVE MINDSET.
TARGET GROUP

9. RESEARCH
SURVEY

11. Website
Plaatje van Website

12. Online Platform
Project Zipper website
Facebook
Twitter

13. Projects
Supermarket Project
“I wish” Sticker Project

14. MISSION:
MAKE SHOPPERS AWARE OF THEIR POWER.
PROVIDE CONCRETE AND REAL SOLUTIONS.
METHOD:
GUERILLA STYLE POSTERS.
CROSS MEDIAL CAMPAIGN.
SPREAD AMONG SUPERMARKETS
(UTRECHT).
„ BUYING WITH POWER
‟

15. „ I WISH ‟

17. „ I WISH ‟
MISSION:
CONNECT PEOPLE AND IDEAS
HAVE PEOPLE INTERACT WITH US
SPREAD BRAND AWARENESS
METHOD:
INTERACTIVE STICKERS
WITH ONLINE GALLERY

18. „ I WISH ‟
MISSION:
MAKE SHOPPERS AWARE OF THEIR POWER.
PROVIDE CONCRETE AND REAL SOLUTIONS.
METHOD:
GUERILLA STYLE POSTERS.
CROSS MEDIAL CAMPAIGN.
SPREAD AMONG SUPERMARKETS
(UTRECHT).

19. Why?

20. THE TRAILER