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How to Feed Your Content Beast - Finding content for blogs, social media, etc.

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Great content gets you more customers. Discover how to get business-building content easily for your blogs and social media channels. Learn how build a content strategy, create an editorial calendar, …

Great content gets you more customers. Discover how to get business-building content easily for your blogs and social media channels. Learn how build a content strategy, create an editorial calendar, find great topics and locate multiple content sources and partners.

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  • 1. www.marketwise.netwww.marketwise.net May 2013May 2013Developing ContentHow To Feed the Content Beast
  • 2. www.marketwise.netwww.marketwise.net May 2013May 2013Developing Content is Hard!The Content Beast is ALWAYS HungryYou need to feed contentthrough many channels:
  • 3. www.marketwise.netwww.marketwise.net May 2013May 2013Develop Your Content GoalsYour Value-Offered KeywordsYour Value-Offered KeywordsPopular KeywordsPopular KeywordsUsed by YourUsed by YourProspectsProspectsLowLowKeyword CompetitionKeyword CompetitionYour Sweet SpotYour Sweet Spot Tie your contentgoals to yourbusiness goals Identify your“sweet spot” What actions do youwant visitors to take? What content topicslead to those actions?
  • 4. www.marketwise.netwww.marketwise.net May 2013May 2013Determine Your Best Content TopicsLook to Google’s Tools for Content Ideas
  • 5. www.marketwise.netwww.marketwise.net May 2013May 2013Use a Blog as Your Content Hub
  • 6. www.marketwise.netwww.marketwise.net May 2013May 2013Blog Content Production Tips Set a Production Schedule Matching Resources Post Two Times / Week Use a Mix of Major Value Posts (MVPs) andSmaller Useful Posts (SUPs)MVPs 500 to 900 words, SEO-keyword drivenSUPs less than 400 words Set an Editorial Calendar Create a Content Idea Ecosystem
  • 7. www.marketwise.netwww.marketwise.net May 2013May 2013Create an Editorial CalendarPublishingDateAuthor Title KeywordTagSummary ContentTypeCategory CTA URL ResultsProposedCompletedWhenusingotherwritersGuidesyourwritingBriefsynopsisto helpyou trackMVP orSUP ..definestime req.Fromyour BlogWhatresponsedo youwant?Tie toGA
  • 8. www.marketwise.netwww.marketwise.net May 2013May 2013Four Ways to Get Content Write/RepurposeOriginal Content Hire a Writer Co-create Content Curate Content WrittenBy Others
  • 9. www.marketwise.netwww.marketwise.net May 2013May 2013Generating Content IdeasFor SUPs, write about:1. Your reviews of nicheproduct or industry book2. Your opinion on a post(in a top industry blog)3. Your view of top industrystories for the week4. Answers to commonquestion5. Your opinion on currenteventsFor MVPs, write about:1. How to solve(major industry problem)2. How to(niche issue)3. Best practices(for key issue)4. Your interview of topindustry leaders5. Top tips(best 10 ways to)
  • 10. www.marketwise.netwww.marketwise.net May 2013May 2013Content Idea Ecosystem
  • 11. www.marketwise.netwww.marketwise.net May 2013May 2013With a System in PlaceYou have finally tamed the beast!Analyze Results and Repeat the BestAnalyze Results and Repeat the Best
  • 12. www.marketwise.netwww.marketwise.net May 2013May 2013Thank YouOur team can help you with:Our team can help you with:Keyword ResearchKeyword ResearchBlog StrategiesBlog StrategiesEditorial CalendarsEditorial CalendarsSetting Up Editorial EcosystemsSetting Up Editorial EcosystemsContactContactKathryn McGeehanKathryn McGeehanEmail:Email:Kathryn at marketwise dot netKathryn at marketwise dot netMarket Wise Inc.Market Wise Inc.Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998Search * Social * Content + *Email StrategiesSearch * Social * Content + *Email Strategies