Great content gets you more customers. Discover how to get business-building content easily for your blogs and social media channels. Learn how build a content strategy, create an editorial calendar, find great topics and locate multiple content sources and partners.

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Developing Content
How To Feed the Content Beast

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Developing Content is Hard!
The Content Beast is ALWAYS Hungry
You need to feed content
through many channels:

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Develop Your Content Goals
Your Value-Offered KeywordsYour Value-Offered Keywords
Popular KeywordsPopular Keywords
Used by YourUsed by Your
ProspectsProspects
LowLow
Keyword CompetitionKeyword Competition
Your Sweet SpotYour Sweet Spot
 Tie your content
goals to your
business goals
 Identify your
“sweet spot”
 What actions do you
want visitors to take?
 What content topics
lead to those actions?

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Determine Your Best Content Topics
Look to Google’s Tools for Content Ideas

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Use a Blog as Your Content Hub

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Blog Content Production Tips
 Set a Production Schedule Matching Resources
 Post Two Times / Week
 Use a Mix of Major Value Posts (MVPs) and
Smaller Useful Posts (SUPs)
MVPs 500 to 900 words, SEO-keyword driven
SUPs less than 400 words
 Set an Editorial Calendar
 Create a Content Idea Ecosystem

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Create an Editorial Calendar
Publishing
Date
Author Title Keyword
Tag
Summary Content
Type
Category CTA URL Results
Proposed
Completed
When
using
other
writers
Guides
your
writing
Brief
synopsis
to help
you track
MVP or
SUP ..
defines
time req.
From
your Blog
What
response
do you
want?
Tie to
GA

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Four Ways to Get Content
 Write/Repurpose
Original Content
 Hire a Writer
 Co-create Content
 Curate Content Written
By Others

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Generating Content Ideas
For SUPs, write about:
1. Your reviews of niche
product or industry book
2. Your opinion on a post
(in a top industry blog)
3. Your view of top industry
stories for the week
4. Answers to common
question
5. Your opinion on current
events
For MVPs, write about:
1. How to solve
(major industry problem)
2. How to
(niche issue)
3. Best practices
(for key issue)
4. Your interview of top
industry leaders
5. Top tips
(best 10 ways to)

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Content Idea Ecosystem

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With a System in Place
You have finally tamed the beast!
Analyze Results and Repeat the BestAnalyze Results and Repeat the Best

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Thank You
Our team can help you with:Our team can help you with:
Keyword ResearchKeyword Research
Blog StrategiesBlog Strategies
Editorial CalendarsEditorial Calendars
Setting Up Editorial EcosystemsSetting Up Editorial Ecosystems
ContactContact
Kathryn McGeehanKathryn McGeehan
Email:Email:
Kathryn at marketwise dot netKathryn at marketwise dot net
Market Wise Inc.Market Wise Inc.
Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998
Search * Social * Content + *Email StrategiesSearch * Social * Content + *Email Strategies